Using Data to Set Product Strategy - Justin Bauer
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- Опубліковано 25 чер 2024
- The way businesses are being built is shifting right before our eyes. Whole industries are being disrupted in real time and those that are able to take advantage are reaping massive returns.
In this PRODUCTIZED talk, Justin Bauer, VP of Product at Amplitude, shares his advice from working with dozens of the world’s fastest growing companies on how to:
- Create clarity using a clear and measurable north star metric;
- Integrate behavioral science into their decision making frameworks to build deep user empathy;
- Rapidly iterate to drive systematic and efficient growth.
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One of the best resources on product strategy out there. It was a game changer on the way I see product management and I've recommended it to several people over the past years. Thanks and congrats!
Great content and delivery from Justin! Loved the part about seeing products as per the game they’re playing - Attention, Transactions, Productivity.
Super helpful breakdown on how to think about this! Loved the simple & effective frameworks paired with examples, and how Justin mentioned it is possible to over-rotate on metrics / analytics as well
Amazing talk, really helpful. A playbook for vision to outcomes.
Really Great Content. Super useful for any product manager to set product vision align company vision with data
Wonderful stuff here. 👏
Beautiful insights!
great video
❤❤❤
Spotify’s annual net income 2019-2021 is -$3.3 billion, but sure profitability shouldn’t be an indicator for product teams. “Time spent by subscribers listening to music” is not a leading indictor of revenue. If a subscriber will triple the amount of time spent listening to music, Spotify will still get the same $9.99/month. But what “Time spent by subscribers listening to music” will impact is cost of revenue (more hours = more music = more music licensing and other expenses). So, as time spent by subscribers listening to music goes up, net profits go down. My 2 cents - Spotify should stop trying to be universally appealing and focus on quality content while raising prices. After that it will be clear how many people are willing to pay a fair price and those will be Spotify’s key target audience to please.