Tyla’s Clever Song And Strong Promotion Got The Grammy - Olisa Adibua | Foza Fawehinmi
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- Опубліковано 5 вер 2024
- Olisa Adibua, Creative Industries Entrepreneur and Foza Fawehinmi, Creative Economy Lawyer and Insustrialist, spoke to the Global Business Report about Nigeria’s Creative Economy following the Grammy Awards
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Kudos to Olisa, water by tyla was everywhere, the management did a great job, you can compare it to others. She deserves the win.
Same thing burna boy did with twice as tall
Timing was definitely key to Tyla's Grammy. Also promotion! I live in America and I first realized how great Tyla's song is watching her on an extremely popular tv show The Jimmy Fallon show. The song sounded great with the awesome Afrobeat Ampiano, hope I'm saying it right beat.Tyla's vocal tone, the music, her dancing was amazing. Also, she is Gorgeous and confident! I saw an uncanny resemblance to my daughter. I found her on UA-cam, Instagram and Tiktoc singing Water. We fell in love with Water and Tyla here in America. I must say the African continent does not need the USA to validate the cradle of creativity. The future belongs to you , not only in music but other economic endeavors as well, and rightfully so. I have begun to seek out more info on Afrobeats and African Artist after watching Tyla. Burna Boy, Tems, Davido are incredible. Don't you realize when you are contacted by American artist to collaborate they want what you have. I honestly don't like Chris Brown, J Beiber even Beyonce's collaboration of Water. They were trying to get some of that shine of Tylas. I truly hope she has good people around her to protect her from some of these vultures in America. I love you all and wish the Motherland all of the greatest success in every way. With Love Your Sister ( Nigeria, Mali, Cameroon,Congo, Ghanan descendent. according to my African Ancestry DNA test.❤❤❤
You people saying Tyla does not deserve it are missing the point. Firstly, from the category which is a newly added one, Best African Performance... una dey read at all? Going by that, water is deserving for the fact that it had it's own dance challenge and it was a hit. The category is not just about the song, it is everything including the dance. She deserves it to the moon and back. Period. I'm Nigerian and I support her wholeheartedly.
Oh unavailable didn’t have its own dance?
Not compare to water@@Tosin_hotsauce
rush didn't have a dance abi, what is this one saying
@@lawsonkitty3747 ode, it has passed. Mumu. Go collet am for the girl hand na. Otondo
@@zowdeezowdee you are the real fool not me😒
Tyla deserved the win. Her song is a sensation on all musical boards in USA & EU and on social media. Ayra Starr did very well and she could have won. Tyla's song is more tuned to USA music. All nominees were great. Surprised Libianca didn't make it since her song has a big success. But..!!
Rnb,pop and amapiano that's what her song contains 😵💫 there was something for everyone that's why they loved her that side
Grammy needs Afro beat not the other way around. Africans must guard this product.
Wow grew up listening to olisa adibua , glad to see him still doing his thing , mind you I’m gonna be 31 😂 that’s real OGeee
YOU REMEMBER CLAPPERBOARD TELEVISION THOSE DAYS
Steve is 100% correct. I have listened to local radio stations in the U.S. and Canada, attributing the"Calm Down." song to Selena Gomez without mentioning Rema, and I was shocked. ⚡
That's a violation
I blame the artists that always run to these people for collabs. We can make it big without the west.
That's the level of their jealousy,they are pained that afrobeat has taken over globally, even the American market, they are not having it, they ganged up against Afrobeat, but they don't know what it is culture vultures
@@Tosin_hotsaucebro they are pained that afrobeat has taken over globally, and it's not American genre of music, they tried to flushed it, but it was too late, they don't know how it gets to this level, they are jealous, all these culture vultures they are, those our artists knows what they are doing, you saw what happened at the Grammy, those hypocrites knows if they nominate calm down it would exposed them, they didn't nominate it, because they had plans, tyla can't sell arenas stadiums, they brought her from song where just to weaken our artists, but they failed, they are pained afrobeat has taken over the world, Rema just got a Chinese award now, no African has ever done that, go listen to Beyonce and pharael, it's pure afrobeat song.
@@Tosin_hotsaucebro they are pained that afrobeat has taken over globally, and it's not American genre of music, they tried to flushed it, but it was too late, they don't know how it gets to this level, they are jealous, all these culture vultures they are, those our artists knows what they are doing, you saw what happened at the Grammy, those hypocrites knows if they nominate calm down it would exposed them, they didn't nominate it, because they had plans, tyla can't sell arenas stadiums, they brought her from song where just to weaken our artists, but they failed, they are pained afrobeat has taken over the world, Rema just got a Chinese award now, no African has ever done that, go listen to Beyonce and pharael, it's pure afrobeat song.
You people don't understand the Grammy politics. Nigerians act should stop this so-called collaboration with foreign artists. When somebody doesn't understand your value there's no need to be friends with them.
Spot on 💯
When burna boy won it, it was okay.
@@godwinvalentine4510 exactly 💯
@@godwinvalentine4510even Obama knows Burnaboy songs deserves that Award
Nigeria is at the brink of a complete collapse as a country and the Grammy is what we're spending time yapping about.
Leave them. When the followers are not serious, how can the leaders be serious? when they are not getting any pressure from the followers who are suffering but smiling. Followers going through multi-dimensional poverty, food prices skyrocketing on a daily, and security of lives and property is non-existent but you know what lets talk about the awards ceremony of a country that doesn't give a damn about us so we can look fancy and current. Just so you know the unseriousness of this country called Nigeria, they have their own music awards called the Headies, you know what the organizers did, they stopped hosting it in Nigeria and moved it to America. How slavish can one be that you lose all self respect because you want to be accepted by white people.
Olisa hit the nail on the head. It will take time. Where afrobeat is today is on the back of 10-12 years of work done by promoters, our OG artists, dancers and their online trends. It will take even more time, we just need to believe in ourselves and be more patient.
Well said olisa adibua 100% facts. Tyla deserves the Grammy.
We know that. That is how South Africa won the bidding right of FIFA World Cup 2010.
And they are not insecured
@@youme1414😂😂😂😂
Many do not understand politics of awards and how the gatekeepers play the game. Awards including Grammy, Nobel prize are given NOT solely on merit. Connections, Scio-political and monetary affiliations in most cases trumps merit.
We know that.
Question does water by Tyla deserve the award or not?
@@davidnnamani1715 No, it doesn't among many on the list.
@@youme1414but when burna boy won you guys never complained? You're just jealous with south Africa
@@jelezulu4707 The category Burna Boy wins the Grammy is African music not something that sound RnB like the one Tyla uses in winning this present African Music Performance. Let's be franked to ourselves for once she gets this based on Grammy politics, I believe.
Why do we care about the Grammy’s, we don’t need validation from America
but when burna boy won Grammy last year you cared, you guys are jealous
@@jelezulu4707get busy kid, Burna boy didn't have to sweat for it when the Ex-President of America Obama got his songs on his playlists on his phone. And Rema Calm Down song is better than any other song ever in South Africa
Great comments Olisa.
The analysts in the studio were great. They are top notch. ❤❤❤❤❤❤❤
Western artists love to try and take credit from Africans first shakira now Selena’s crazy fans are trying to say she put him on the map even though calm down was already going viral before her at more than 500 million views
TRUTH 💯
While the record did not need her but truth be told, she's BEEN on a long time ago!
You guys are forgetting that Davido also put Latto on Unavailable so that it can sell in America and Globally
And let's face it we didn't know until now that we didn't need the Grammys until Davido lost
Where was all this energy when Wizkid didn't get nominated that year or when burna lost his nominations
Rema has been saying this, he said it in his headies speech but no one paid attention to it because he is in quotes "not as big as davido"
Tyla's strong promotion got her the Grammy, the song was also good and the challenge went viral on tiktok.
So yes she deserved the Grammys
Let's just be happy and stop acting like sore losers
Also she wasn't the only one Davido was up against why didn't you people also attack those that won in other categories that Davido was up against
Lastly the category was named "Best African Musical Performance"
Not "Best Afrobeats musical performance"
And we all know that her sound is Amapiano which is south Africa
She is a beautiful Colored South African ❤
Yes sir, it's got strong promotion 💪
Africa will be for ever cool 🆒😎 . We need each other.
The African drums🪘is universally and uniquely Subsaharan African! The drums🪘don’t belong to Nigeria 🇳🇬 Mali 🇲🇱 or the Great Zimbabwe 🇿🇼 empire. Let’s ALL enjoy our heritage together as Africans and the world 🌍
What is this one saying...
Our lack of focus on ourselves is what is making Nigerian japa, it's inability to think and know who we are.
The South African that won collaborated with who? The same Olisa was talking last year about Nigerian artists but saying Nigerian artists are not big enough?
Good narratives
Amen so true well ploiticall
The Steve guy is delusional. It is the opposite. The Nigerian artist need some of those US pop stars to reach a wider audience who normally doesn't listen to afrobeats. Most people have heard of Selena Gomez before the song Calm Down but thats not the case for Rema. That song because of the collab put him on the map
You are the one that is delusional..... Lojay monalisa was already big and was banging in the US then Chris Brown saw the opportunity and jump on it for a remix......both love nwantiti by ckay was as big as calm down.......Goya ameno bam bam was as big as calm down......so we clearly don't need them at all....... Wizkid essence was also a hit.......infact they are uncountable.......fireboy Peru was a hit then Justin Bieber jump on it for a remix infact I can go on and on.......they are the once that need us.......Rema calm down was already a hit before Gomez jump on it......take a good look at the stream.......the original calm down had more stream than gomez
@@promisebethel2226you’re slow it wouldn’t has been bigger without Selena calm down
Que:
If *statistics* are to go by.....Then REMA *Calm Down* should win the award
Why?
Bcos it had 1 billion streams as at Sept 2023.
*Calm down is world wide*....Everyone knows the song -"Baby Calm Down" (even babies in the wombs that are yet to be born)
The Que is why REMA wasn't among those that are nominated for the award ?
Anyways, Congratulations to the WINNER ...... #Peace !!
The song is one year old. It does not qualify.
He wasn't nominated because they knew he would win and there was no way they could make Tyla the winner when has Rema did bigger numbers on the charts like you said. It was intentional and it's politics
@@Frank-Bediko62according to Grammy rules, it still qualifies
Anothe question to ask was is released in the time frame to be nominated olisa talk about this for ckay love wantintin anothe global hit he should also look at the time factor for a song to be considered
That's why they didn't nominate calm down, because it would exposed the Grammy academy, they know what they are doing, do you think they would be happy afrobeat has taken over globally, and people now preferred it than other genre globally, Rema just won china award again, tyla can't sell arenas stadiums,
I agree with her ❤
TYLA WAS THERE THATS WHY!!!!!
Kudos to olisa was funny why people where so angry tyla and her management did same thing when burna boy twice as tall once the inclusion of diddy as executive producer the producers who produced the songs you had Mike dean on way to big multiple Grammy winner with the A list American artists both hip hop pop Rnb other notable producers on burna twice as tall the push of the album the PR and promotion was well time planed and executed and that god burna boy the grammmy he also capitalized on Angelique kidjo validating him live on the Grammys when she won against burna boys African giant
The numbers speak for itself , Selena Gomez is a mega super star and she needs nobody in Africa to shine .
Tyla is on a whole another level of her own. Selena suffers from mental health issues.
correction: nother
@@reneeharrell7075😂😂😂 What?! How so ..makes no sense.
As a Nigerian, I agree, she doesnt need African Market to shine. TBH I dont know what they are on about when it was Rema himself that said she asked her to jump on the record b/c she wanted to work with her but didnt want to create a new song.
@@reneeharrell7075didn’t tyla featured travis Scott ? Water remix and it flop 😂 nonsense y’all feel like we don’t like her but is okay she won that’s cool we know what to do
And you also need free or subsidized data and wifi
Well said Foza!
Is Indian that made calm down to reach billion, because alot of Indian are already lovers of Gomez.......If India really like your sung, omo you go reach one billion, asap, even if you sing nothing
This lawyer clearly doesn't understand Mathematics. I volunteer to teach her mathematics free of charge over zoom on weekends.
The Grammy is a joke.
Stop these nonsense, we all need each other. Globalisation creates collaboration!!!
Tyla deserves the award, but not in that category, we know what the Grammy did, this is the reason why they never nominated calm down it would exposed them, tyla's songs non got to 1 million views, only water, but davidos album got billions of streams, alot of this hypocrites are nit happy eith afrobeat taken over the world, yall are jealous, tyla can't sell arenas stadiums like those afrobeat artists, but Grammy used Nigeria artists to sell theur shows, market theur events, if tyla was that popular like thise guys why didn't thry used her? Forget about those hypocrites Nigeria artists are selling world wide, now they said gomez boost calm down to 1Billion where is the gomez now? Y'all are jealous nothing else, the Grammy is gradually loosing followers and its becoming worthless now, afrobeat is for Nigerians no one can take that, Nigerians are big already even Grammy academy is now jealous and envying, shameless hypocrites
Sore losers 😂
Ok guys.... I get what gomez is saying but we should be also weary of the victimization mentality of the African Americans. Selena on that song was very okay. We got beats to come. My only worry is that I don't our artist putting on our fabrics on stage. Even a dent of our fabrics can't be found on them. Look we can't be more American than the Americans. Sell ur culture
Tyla dance moves contributes to the global dancing crew out there world wide. Your songs and dance moves should catch the world eye followers that ends up moving their bodies like Water. U remember that SA song Jerusalem just look why the world got dancing more than for Burnaboy or Davido on a global stage. Burnaboy and Davido songs are great but it did not catch the world's eye only in Africa. The South Africans are good in catching that global eye. Believe this next Grammy it's going to be super competitive for having to choose the winner. It could not be A Nigerian neither A South African or maybe any off the two or any from any country from Africa based on a global selected number one. u can be hungry and draw Africa's crowd but did u draw the global eye. Then Nigeria end this stupidity off thinking u deserve Rubbish Grammy win because even the Africa Cup u lost and Osimen held on to his Batman mask. Lol
Looking for westen validation is going to hurt your feelings.
Korean pop (K-Pop) alone is bigger than Afrobeat.
😂😂😂😂😂 how many people listen to Korean song......I guess you must be south Africa........ how many clubs in the world are banging Korean songs 😂😂😂😂😂
There artists should come and sell out arenas and stadiums....😂😂😂😂😂😂😂.......
Has BTS won a Grammy tho👀 cuz I can name 3 AFROBEAT artists who have won a Grammy
@@promisebethel2226AFROBEAT artists have already done that💀
@promisebethel2226 it's been done.
Brilliant analysis of Tyla’s success. No emotions just facts and numbers 🫶🏽
What's happening with ur lip bro
Lol,nigeria entertainment has the highest grammy nominations alongside award winning,and just because SA took one home after many years, everyone is jubilating😂😂😂.
Wow, amapiano is bigger than afrobeat in the American entertainment 😂😂😂😂😂
What a joke
Tyla's victory was politically motivated. Stop giving credit where it's not due.
Please elaborate that shit statement
@@GhostBra333 Grammy enforces DEI Diversity Equity and Inclusion
Crap
@@Afripol doesn't every flippen organization nowadays, but still explain how this was political. Unless she had the least streams etc i can understand. So let me ask again. Elobatorate.... In detail
We don't care..A win its a win
It was never on merit, Grammy is a dirty game.