When I was growing up in the 80’s there was a lady who lived up the hill from us who had an ‘82 Seville. She was an elegant woman with a big “Dynasty-style” hairdo. I always thought she was a big to-do, and that car was absolutely gorgeous. Years later, I met her in person at a church I attended at that time, and she was the sweetest most humble person I’d met up to that time. Yes, *very* elegant and well-heeled, but humble. She told me her late husband bought it for her before he passed away, and she absolutely loved that car. Posh family for sure!
I don’t think Wayne Kady was a good designer. He should largely be blamed as one of the main contributors for Cadillac's decline from the mid-70s onwards. His antiquated design aesthetic hindered Cadillac's evolution, contrasting sharply with Mercedes' forward-thinking and well executed designs of the 80s. I’m not a Mercedes Fanboy, but this divergence between the two luxury brands underscored Mercedes' grasp of luxury trends and customer desires, leaving Cadillac trailing behind.
The bustleback Eldorado with the vertical taillights is really beautiful. To me, the bustleback concept works much better on a two-door rather than a four-door vehicle. Always great to see Wayne Kady!
I absolutely HATE the bustleback Seville, but a bustleback Eldorado might've been kinda cool! I'm thinking of like a black mid-90s ESC with sorta the same treatment as that silver model from the video with like dark tinted windows, satin black wheels, and loud pipes? Might've been kinda awesome. Those long doors and vertical taillights change the whole feel, sinister-looking. I like it!
I recall talking with Stan Parker about this new bustleback 1980 Seville design back in the day. He had already retired from GM by then. He was explaining all the trouble that occurred with adapting the rear quarter panels & back pillars to the body & what a headache they were for the body men trying to work in his 1967 Eldorado exterior design to the assembly line. He apparently had little interest in what engine or drive-trains were in these vehicles because as we were chatting he actually asked me whether it was front wheel drive or rear wheel drive. In his garage in West Bloomfield, Michigan, was a a little 2 seat British Sports car, & he and his wife drove an Eldorado at this time in the late 70s, just before they were first downsized for the 79 model year. He was not fond at all of these Bustle-back Sevilles & I distinctly recall the word he used to describe these updated designs over his 1976-79 Seville design. He called them "Yuckbacks."
I was a teen when these cars hit the showroom. I remember thinking to myself, “Did GM poach the designer of the Gremlin away from AMC”? (This thought was also influenced by the 79 Cutlass). The styling has grown on me since that time.
I was doing a high school senior year project. The teacher I was working with broke her ankle after a student tripped her. My 17 year old self "had " to drive her to the hospital in her brand new '80 Seville. What a trill it was for me to drive that car.
I worked at a Cadillac dealership in the early '80's. Your assessment of the lackluster powertrains is spot on. First generation Sevilles are a favorite of mine. At first I didn't appreciate the second generation due to my experiences with the mechanicals but I grew to appreciate the styling. Rather luxurious interior with a nearly worthless trunk. Another favorite of mine is the '79 Eldorado. Elegant looking like the first generation Seville. Not sure about the bustleback proposal for the Eldorado. It does have a striking resemblance to another one of my favorite designs of the time....the Imperial.
Have to admit it! Chrysler's take of the bustleback look is very pleasing. Sorry that it wasn't available with four doors, as I believe that hurt it sales. As time wore on, its electronic control of the engine tarnished its reputation. Still a very striking design.
Given design lead times, is it more likely that this was a late 70s design trend and Cadillac got its version out first, rather than Ford and Chrysler copied this design? The Imperial debuted in '81 and the Continental in '82 so I presume their designs were pretty far along when the Seville debuted.
I owned a 1981 Imperial in Nightwatch blue, and it was by far my favorite car, as soon as I saw the Eldorado concept, I immediately thought how close it was to the Imperial. Maybe a little corporate espionage going on?
The Eldo they ended up with was such a winner, hard to say it should've been. I've always been kinda tepid on the Seville's bustle. I loved the idea of it, but somehow...it just didn't quite "get it". Surprisingly, the vertical tali lights REALLY help it.
Whether the Seville or the Eldorado was produced as the bustle-back, it was probably the best choice for only one of those to wear that style of sheet metal. I base that on the similarity of the various GM bodies in that era of increasingly 'badge engineered' models. In any case, thanks for sharing these design studies, delightful content as always. 😁
The 1970s are my least favorite automotive time period. Performance was a dirty word in America, few engineering leaps were made or technologies introduced, styling became overblown and gaudy, quality control took an extended vacation, and “luxury” behemoths ruled the roads. That being said, I do find these talks very informative and interesting, and it gives me a better perspective and understanding of the “how and why” behind the cars of this period, and it makes me think more and more about cars that before I wouldn’t have given a second glance to. No, I never liked the bustle back Cadillacs; however, I can at least understand the thought process behind why they existed.
I'm not sure the bustleback design works with the coupe but I love the look on the sedan. The sedan is a classic in my opinion. It's just too bad the engines were so bad.
7:07-7:10 (to me) has a strong Buick look along the sides with the 'dip down' behind the door. There are elements of the '71-'73 boat tail Riviera here too. It's actually quite attractive.
They should have made this 2 door version. It looks so much more homogeneous than the 4 door version where the bustleback looks kinda awkward and like an afterthought on a normal car
Some customizers had that idea with the first gen Seville. I've seen a couple of examples of the rear doors lopped off and the whole car shortened. They look like a ridiculous caricature, BUT the same thing could be done with the second gen Seville PLUS elongate the front doors and leave alone the rest of the body/roof. Since the second gen Seville was almost the same as an Eldorado anyway it seems like it would be relatively easy to do. I would love the back end of a Seville on an Eldorado!
I’ve owned two bustleback Sevilles. I could never decide if I liked them, or should put a bag over my head so nobody recognized me. I wish the bustleback theme had been used on the Eldorado instead. There is simply not enough room for the design to resolve convincingly with rear doors. The production Seville looks good from some angles, but squat and silly from others. I believe a two door could have avoided this downfall of the four door Seville.
Thank you for showing the Continental. IMHO is significantly better than Seville, even sharing the FOX platform. Being able to sit down with the great designers is a pretty decent hobby. Keep it up.
I appreciate all that you do. You showcase cars that I grew up with in the 60's and 70's and appreciate your attention to detail, your thoroughness, and your calm demeanor. Nothing flashy, never trying to sell anything. You always give respect to designers and companies that are retired or in some cases long gone. My Dad (born in 1922) was initially a Ford guy, then Plymouth, then Rambler. I learned to drive on a 1965 Rambler Ambassador with a 3 on the tree. I have a yellow '65 990 4 door in my garage. I also have a 2000 Chevy S-10 & a 2013Toyota FJ Cruiser (I live in Colorado, where FJ's are rampant).
These are elegant looking cars and it is a shame about the poor engines, the one my dad bought had trouble with 8-6-4 stuff and when they couldn't fix it he sold it and bought a LSC that was a very nice car with it's 302ci that got pretty good gas mileage.
I never cared for the bustleback style, but there wasn't another luxury sedan in its class that could come close to ride and handling. At the time, it was the quietest cabin I ever experienced, including Mercedes, Lincoln, and other Caddies I had personally owned. It was a nice, solid, luxury car....with an odd butt.😅
I am partial to the 4 door. I like it better now than I did when it was new. It has aged well with me. But I agree that what really killed the car in sales was the piss poor power plants. Cadillac was just wrong headed to think that you could put anything less than the best under the hoods of these cars. I'd be curious to hear from some of the old GM people you interview how it happened that Cadillac in these years blew it all by putting such bad engines and transmissions in these cars. What were they thinking? Lincoln really topped Cadillac in those years, and a good bit of it was from Ford's mechanicals, chassis and drive trains, just being so superior. And Ford only refined the 5.0 off the shelf and the new overdrive transmission, which cost them next to nothing to do. In that way the Continental of that era was the better car.
Mention of the Imperial which was only a few months behind the Seville makes me wonder how IDEAS are spread. Namely, how did Ma Mopar find out about the Seville with enough time to do something similar?
Really like that front clip on the Eldo clay model - especially the way that grill kicks out at its bottom. Ultimately though, I am just not much of a bustleback fan. One might even say that bustlebacks were a design fad which never widely caught on...
I thought so...Did someone from Cadillac move to Chrysler?? First, I just want to express my utmost respect for Mr. Cady, a great designer, a great leader, and a great human. This man is someone we all wished we could work for/with. Nonetheless, I am glad that the Eldorado final design came out the way it did, beautiful cars. I would agree that the powertrains were responsible for killing the Cadillac reputation and sending their loyal customers to the open and waiting arms of the Japanese car makers.
I remember not everyone liking the design when it first came out, me included. It took a couple of years, especially when Chrysler and Lincoln copied it, the GM version did do it best IMO, Chrysler came close because theirs was a full sized coupe. The Eldorado looked good the way it was.
I get your point, but GM did do some good work after this. The 90's "tube" Riviera was pretty cool. The Corvettes up to current day have all been pretty decent designs. The Solstice and even the Saturn Sky were pretty decent designs. They were still trying to push the envelope a bit (even though corporate bean counters fought them every step of the way). My Father in law had a 2001 Seville. One of the nicest (& quietest cars) I've ever ridden in.
@@j.kevvideoproductions.6463 Actually the Olds Aurora was the "Tube" car.. I never heard of the Riv referred to as such. We had an '03 Seville STS, with the Northstar bought new.. kept it 4 years.. it was fine..
I distinctly remember seeing it for the first time when I was a kid in the late 70s/early 80s walking to school, thinking how ugly it was. It's not as offensive to me looking at it now, but the sheer look cars are more pleasing.
My dad had one of those, silver and maroon. I would look at it in the driveway and think about the design and decided that I liked it. It seemed proportional and for the time it was a more youthful design.
Hello Adam soon the nice weather will be here 👍It be nice for you to bring out some of your beautiful cars and do your famous walk around on showing them off 👍Those are enjoyed!!!!
Though the front grille on this rendering never found its way to the 1980-85 Seville, it looks strikingly similar to the 1986 Cadillac Seville and Eldorado vehicles.
I love your videos. And I absolutely love that black button tuck swivel chair and ottoman you have in the background! We had the same chair and ottoman back in the 60s but it was in avocado gold. Keep up the great work. You have style my friend.
I love that Adam has befriended old-school G.M. designers. He is documenting history here. One thing that occurs to me when I hear Wayne talk is that I think of him as an artist. He has "Persistence of memory" which is also a title of a painting by Salvador Dali. As an artist myself, I find myself going back to ideas I had 40 years ago over and over again... trying to get them right, trying to articulate my vision. I think that's what Wayne was always doing, trying to perfect and implement his vision as much as was possible.
I daily a bustleback Seville with a Buick V6 and I have to say, that was probably the best engine you could get in one, unless you disabled the 6/4 part of the V/8/6/4
Thank you for doing this particular video. As you know, I love the 84-85 Seville and the 79-85 Biarritz. I would have loved to have seen the two door version, (made just like it was pictured, in the scale model). They could have called it a Seville, as well but in a two door version. Much like the S Class two and four door version of today. The vertical taillights look especially stellar and if you look closely, the 81-87 Grand Prix used the hood, front clip, doors and even the polyurethane wrap around bumper extensions, as well. Also, notice the side marker lamps were used in the 86 -up Seville. Anyway, great video and thanks for sharing!
The Imperial design was based on the Chrysler Cordoba and its Dodge counterpart, the Mirada. The design was on the drawing board in 1977, and it didn’t have the Imperial in mind, nor was it a copy of the second generation Cadillac Seville. Lee Iacocca felt that it was necessary for Chrysler to have a flagship model in order to show the buying public that Chrysler was still in business, alive and well. As a result, the Imperial was rushed into production without its new fuel injection technology having been fully tested and vetted for its real-world everyday functionality and reliability. Which was unfortunate; the overall look of the vehicle, both the exterior and the interior, was really very nice. Really, when one looks back on what went on in the 1970s and 1980s with the American automotive industry, it's no wonder that the Japanese vehicle manufacturers were able to establish a strong foothold in the USA that only grew stronger in a relatively short period of time, and was never relinquished.
Having seen the El Dorado version for the first time in this video, I have to say I kind of like it better than the Seville. The model El Dorado in the picture had nice features like the shorter grille and turn signals integrated into the bumper making the front end sleeker. It would be neat to see it as a modern concept car. Great video as always. Thank you!
My father was a GM dealer so I saw a lot of very nice cars growing up, but I remember the first time I saw the Cadillac "Bustleback." I was a pre-teen stepping off the city bus out front of the mall and as I stepped off, directly in front of me was one of these Cadillacs. It was a two-tone silver and black I believe, but I saw the back end and thought, "WOW, the future is here!" Haha... truth is I'd rather drive a "maxed out" caprice classic from that era.
Great look at the history of the bustle back, though it still doesn’t make me like it. The dropping beltline curve always seemed completely at odds with the very rectangular form of the front of the car. In contrast, the Hooper-designed Rolls-Royces that originated the style had curves front and rear, so the shapes made sense. Frankly I’m glad this fad passed quickly. One other key difference between the Eldorado proposal and the production car: the wheel arches. The Seville was unique in Cadillacs of the era in having round wheel arches, when the rest all had rectangular openings. The styling model had round arches, which would have been new to the Eldorado.
The Imperial's inspiration was the 2dr Chrysler LaScala proposal, complete with bustleback roof. The picture in the link dates to January 1977. Plus, Iacocca revealed proposed Imperial pics to Congress when he was pleading for loan guarantees. Chrysler's bustleback plans came several years before the 1980 Seville.
We had a bustle-back Seville, the trunk was nearly useless - the spare lived up against the back of the back seat so the only real room was around the sides of the spare. No room for any decent size suitcases. Not guite as bad as the '78 we had, which was wide and deep front-to back, but was very shallow.
For uniqueness...that rearend belonged just on the little more elegant Seville. It would been mediocrity of duplicity to put it on the sportier 2-door Eldorado
I've had many 80s Cadillac Coupe DeVille (few sedans also). Never had an Eldorado or Seville. Always wanted Biarritz, either a hard stainless metal top or convertible.
The vertical vs. horizontal taillight discussion brings to mind a potential future video topic (apologies if already done & I missed it): how exterior lighting was impacted by changing federal regulations, and how did domestic automakers address/balance regs with benefits/usage of lighting, along with styling of cars.
A great story about this design style, Adam, and how it came to be. And it's always great to hear from one of the designers. And of the three "bustle back" cars of the day, I'd take the Continental -- the Seville and the Imperial look to me to have conflicting design themes -- bustleback cars should have more upright proportions, rather than the typical "longer, lower, wider" American theme. When you combine both, it just doesn't look quite right to me. And I think both bustieback Cadillac designs suffer from the same problem, though well done for what they were.
This Seville always looked awkward to me. Too much mass forward of the front wheels and too little in the rear. The bustle back might have worked better with different proportions.
A bustleback Eldorado would have been a very polarizing sight on the road in the early 80s. Potential straight competition for the Imperial. I believe this is when the bean counters began running things at GM, and putting out some lackluster vehicles. They may have looked good, yet they performed badly.
Speculation why Cadillac management rejected the 2 door Eldorado regardless if it was a bustleback was how do you make a convertible out of that? The Eldo in the past had a convertible offering. The Seville seemed to be a step down size from the full size Fleetwood d'Elegance interior wise with the 4 doors.
For one thing, the Seville was one off, do a bustpeback was fine. If the Eldorado had a bustpeback then Riviera and toronado would have to have it too.
I always thought the bustleback would have looked better on a coupe. Cool to know that was always Wayne's intention! I also thought the Series 75 would look great as a bustleback, with its thicker C pillars. One thing I never liked was the stainless spear added after '80. It drew the eye too far down at the rear: it would have looked much better following the angle of the rear window.
There must have been some industrial espionage going on at the time. The 1981 Chrysler Imperial had almost an identical design to this Cadillac concept Eldorado.
4:19 There's a rear 3/4 view sketch of the Seville(4door) behind the designers, if you pause and zoom it shows the Seville with the proposed Eldorado's vertical taillights design and it looks much more attractive imo. Do I also see a hint of a continental tire hump?? (last sketch far right)
The bustleback would have tanked the Eldorado. It was passable on the Seville at the time, but through the lens of time the 79-85 Eldorado still looks like a great design whereas the Seville looks like fad.
I thought the 1980-85 Seville was stunning. It just reeked class. Would the same styling technique work for the Eldorado? Maybe....then again, maybe not. (loved the vertical taillights on the proposal)
I was living at a halfway house and one of the guys had his grandmother's brand new 1980 Seville. He took us for a ride on some dirt roads with big mud puddle and beat the living snots out of it! He had no respect for the machine or his grandmother but that was a ride I'll never forget!
The bustleback Eldorado proposal looks better than the eventual Seville. I think 2 door proportions, smoothly curving hood and belt line, and minimal decoration, worked better with the bustleback than the square lines and chrome bric-a-brac of the Seville.
My family went back and forth almost purchasing a 1st gen Seville (we all loved it). Once GM released the 2nd gen, there was never any talk of getting one. The new design was viewed as "ruining" the Seville. I agree, and with almost 50 years of hindsight, I still feel the same.
I hated the bustle backs. That was the point where I'd lost interest in the American luxury brands. The cars weren't nearly as good as their 1970 counterparts. And they just seemed so hopelessly old fashioned, under-engineered and cheap feeling especially when compared to things like the Mercedes 450 SEL or BMW 733i. I started paying attention again when the Lincoln Continental Mark VII LSC was introduced in late '83. I even liked the look of the '88 Taurus-based Continental sedan, though the powertrain was certainly not performance oriented in any way.
It’s astonishing how this clay looks so much like the 1981 Chrysler Imperial.
The Imperial was influenced by the Seville!
Imperial was imo, the Pinnacle. Especially in it's big body form and it's own brand.
71-73 Buick Rivera boat tail are really special tho.
I agree, I own one and love it@@R.J.1
True. Good point
When I was growing up in the 80’s there was a lady who lived up the hill from us who had an ‘82 Seville. She was an elegant woman with a big “Dynasty-style” hairdo. I always thought she was a big to-do, and that car was absolutely gorgeous. Years later, I met her in person at a church I attended at that time, and she was the sweetest most humble person I’d met up to that time. Yes, *very* elegant and well-heeled, but humble. She told me her late husband bought it for her before he passed away, and she absolutely loved that car. Posh family for sure!
Loved the original Seville. The bustle back? Not so much, but seeing Wayne's original drawing I can appreciate where he was trying to take this.
I loved the original Seville also, but I have equal affection for the bustleback. All a matter of taste, I guess.
I don’t think Wayne Kady was a good designer. He should largely be blamed as one of the main contributors for Cadillac's decline from the mid-70s onwards. His antiquated design aesthetic hindered Cadillac's evolution, contrasting sharply with Mercedes' forward-thinking and well executed designs of the 80s. I’m not a Mercedes Fanboy, but this divergence between the two luxury brands underscored Mercedes' grasp of luxury trends and customer desires, leaving Cadillac trailing behind.
In my opinion GM accomplished this look in their early 90s Seville, Eldorado, just slightly more rounded with a different grille.
The bustleback Eldorado with the vertical taillights is really beautiful. To me, the bustleback concept works much better on a two-door rather than a four-door vehicle. Always great to see Wayne Kady!
I absolutely HATE the bustleback Seville, but a bustleback Eldorado might've been kinda cool! I'm thinking of like a black mid-90s ESC with sorta the same treatment as that silver model from the video with like dark tinted windows, satin black wheels, and loud pipes? Might've been kinda awesome. Those long doors and vertical taillights change the whole feel, sinister-looking. I like it!
I love the vertical taillights!
I recall talking with Stan Parker about this new bustleback 1980 Seville design back in the day. He had already retired from GM by then. He was explaining all the trouble that occurred with adapting the rear quarter panels & back pillars to the body & what a headache they were for the body men trying to work in his 1967 Eldorado exterior design to the assembly line. He apparently had little interest in what engine or drive-trains were in these vehicles because as we were chatting he actually asked me whether it was front wheel drive or rear wheel drive. In his garage in West Bloomfield, Michigan, was a a little 2 seat British Sports car, & he and his wife drove an Eldorado at this time in the late 70s, just before they were first downsized for the 79 model year. He was not fond at all of these Bustle-back Sevilles & I distinctly recall the word he used to describe these updated designs over his 1976-79 Seville design. He called them "Yuckbacks."
The two door design looks 100 percent better than the 4 door. They could have made both. Sometimes managers have zero vision.
It does look great! The wheels & tires look sick.
I was a teen when these cars hit the showroom.
I remember thinking to myself, “Did GM poach the designer of the Gremlin away from AMC”? (This thought was also influenced by the 79 Cutlass).
The styling has grown on me since that time.
It was about saving money from Carter's disaster economy.
I was doing a high school senior year project. The teacher I was working with broke her ankle after a student tripped her. My 17 year old self "had " to drive her to the hospital in her brand new '80 Seville. What a trill it was for me to drive that car.
I think this look worked better on the Eldo than the Seville.
I think the bustleback definitely looks better with vertical taillamps, and on the two door.
I worked at a Cadillac dealership in the early '80's. Your assessment of the lackluster powertrains is spot on. First generation Sevilles are a favorite of mine. At first I didn't appreciate the second generation due to my experiences with the mechanicals but I grew to appreciate the styling. Rather luxurious interior with a nearly worthless trunk. Another favorite of mine is the '79 Eldorado. Elegant looking like the first generation Seville. Not sure about the bustleback proposal for the Eldorado. It does have a striking resemblance to another one of my favorite designs of the time....the Imperial.
Have to admit it! Chrysler's take of the bustleback look is very pleasing. Sorry that it wasn't available with four doors, as I believe that hurt it sales. As time wore on, its electronic control of the engine tarnished its reputation. Still a very striking design.
I assumed it was an Imperial in the thumbnail
Given design lead times, is it more likely that this was a late 70s design trend and Cadillac got its version out first, rather than Ford and Chrysler copied this design? The Imperial debuted in '81 and the Continental in '82 so I presume their designs were pretty far along when the Seville debuted.
The 2 door bustleback proposal looks much nicer and well proportioned than the 4 door.
That 2door red w white top impala - that’s a good looking car !
Chevrolet hit a home run in 77 with the Impala and Caprice.
@@kenttalsma7906 Especially the two door coupes with the bent rear window glass.
Always enjoy the interviews with Wayne Kady and to hear the stories behind the designs.
I think the two door bustleback is sharp!
I owned a 1981 Imperial in Nightwatch blue, and it was by far my favorite car, as soon as I saw the Eldorado concept, I immediately thought how close it was to the Imperial. Maybe a little corporate espionage going on?
The 77-79 Caprice 2 doors have just about the best styled wheel openings ever.
The styling of these bustle back Cadillacs hearken back to the razor edge styling of some of the Hooper bodied Rolls-Royces of earlier decades.
However, most British automotive journalists who saw this design thought it resembled a somewhat less prestigious automobile -- the Austin Sheerline.
external-content.duckduckgo.com/iu/?u=https%3A%2F%2Ftse3.mm.bing.net%2Fth%3Fid%3DOIP.vVG8QcI95D0cwk4jL5htIQHaFA%26pid%3DApi&f=1&ipt=9a564bef413406baa8b3589773d20d077ff6a1118fe34dec40d291bc945cab90&ipo=images
@@jazzfan6oh dear.
The Eldo they ended up with was such a winner, hard to say it should've been. I've always been kinda tepid on the Seville's bustle. I loved the idea of it, but somehow...it just didn't quite "get it". Surprisingly, the vertical tali lights REALLY help it.
I like the El Dorado proposal best. The front third is almost identical to the 1981 Grand Prix I had as my first car in the late 90’s.
Whether the Seville or the Eldorado was produced as the bustle-back, it was probably the best choice for only one of those to wear that style of sheet metal. I base that on the similarity of the various GM bodies in that era of increasingly 'badge engineered' models. In any case, thanks for sharing these design studies, delightful content as always. 😁
The 1970s are my least favorite automotive time period. Performance was a dirty word in America, few engineering leaps were made or technologies introduced, styling became overblown and gaudy, quality control took an extended vacation, and “luxury” behemoths ruled the roads. That being said, I do find these talks very informative and interesting, and it gives me a better perspective and understanding of the “how and why” behind the cars of this period, and it makes me think more and more about cars that before I wouldn’t have given a second glance to. No, I never liked the bustle back Cadillacs; however, I can at least understand the thought process behind why they existed.
79 Eldo with the stainless roof is a tough design to beat.
I'm not sure the bustleback design works with the coupe but I love the look on the sedan. The sedan is a classic in my opinion. It's just too bad the engines were so bad.
This reminds me of a one-off I remember seeing of a 1995 or so Eldorado with the slanting Seville C-pillar instead of the normal vertical one.
I'm a fan of the bustleback, so this would've been right up my alley.
Couldn't even get 3 bodies in those things
@@KB-ke3fi you mean into that trunk?
7:07-7:10 (to me) has a strong Buick look along the sides with the 'dip down' behind the door. There are elements of the '71-'73 boat tail Riviera here too. It's actually quite attractive.
They should have made this 2 door version. It looks so much more homogeneous than the 4 door version where the bustleback looks kinda awkward and like an afterthought on a normal car
The two door looked awesome I think. It looked better proportioned than the Seville.
Some customizers had that idea with the first gen Seville. I've seen a couple of examples of the rear doors lopped off and the whole car shortened. They look like a ridiculous caricature, BUT the same thing could be done with the second gen Seville PLUS elongate the front doors and leave alone the rest of the body/roof. Since the second gen Seville was almost the same as an Eldorado anyway it seems like it would be relatively easy to do. I would love the back end of a Seville on an Eldorado!
I’ve owned two bustleback Sevilles. I could never decide if I liked them, or should put a bag over my head so nobody recognized me.
I wish the bustleback theme had been used on the Eldorado instead. There is simply not enough room for the design to resolve convincingly with rear doors. The production Seville looks good from some angles, but squat and silly from others.
I believe a two door could have avoided this downfall of the four door Seville.
I would have liked the two-door El Dorado proposal. It would have complimented the Seville in the showroom
I LOVED the bustle-back design!!!!!!
Very inventive and SO much better than a cookie cutter design.
Thank you for showing the Continental. IMHO is significantly better than Seville, even sharing the FOX platform. Being able to sit down with the great designers is a pretty decent hobby. Keep it up.
Does anyone else see the similarities between the proposed El Dorado and the production Chrysler Imperial revival in the early 80s?
Lincoln's later take on the bustle-back design proved to be better-proportioned and thus more attractive.
Had Cadillac gone with the bustleback Eldorado, the Seville wouldn't have looked so odd.
had a rental bussleback for my wedding in 83 ... it survived 2 days of utter hell with dignity and respect (minimal abuse) .Loved that car
i can only imagine a good mtr in 1 (368)
@@BiGDeE3not in 83. You could only get the HT4100 or the diesel 350.
@@pdennis93 as i said ... i can only "imagine" a good motor in 1 .. am i missing your point ?
@@BiGDeE3 I guess I misunderstood your reply.
I like the early Sevilles but that pic of the yellow 85 Eldorado Biarritz might be my favorite.
Thanks!
I appreciate all that you do. You showcase cars that I grew up with in the 60's and 70's and appreciate your attention to detail, your thoroughness, and your calm demeanor. Nothing flashy, never trying to sell anything. You always give respect to designers and companies that are retired or in some cases long gone. My Dad (born in 1922) was initially a Ford guy, then Plymouth, then Rambler. I learned to drive on a 1965 Rambler Ambassador with a 3 on the tree. I have a yellow '65 990 4 door in my garage. I also have a 2000 Chevy S-10 & a 2013Toyota FJ Cruiser (I live in Colorado, where FJ's are rampant).
These are elegant looking cars and it is a shame about the poor engines, the one my dad bought had trouble with 8-6-4 stuff and when they couldn't fix it he sold it and bought a LSC that was a very nice car with it's 302ci that got pretty good gas mileage.
Until I noticed the front clip, I was sure I was looking at an Imperial.
Your interviews with Wayne are incredible. Thank you!
I never cared for the bustleback style, but there wasn't another luxury sedan in its class that could come close to ride and handling. At the time, it was the quietest cabin I ever experienced, including Mercedes, Lincoln, and other Caddies I had personally owned. It was a nice, solid, luxury car....with an odd butt.😅
I am partial to the 4 door. I like it better now than I did when it was new. It has aged well with me. But I agree that what really killed the car in sales was the piss poor power plants. Cadillac was just wrong headed to think that you could put anything less than the best under the hoods of these cars. I'd be curious to hear from some of the old GM people you interview how it happened that Cadillac in these years blew it all by putting such bad engines and transmissions in these cars. What were they thinking? Lincoln really topped Cadillac in those years, and a good bit of it was from Ford's mechanicals, chassis and drive trains, just being so superior. And Ford only refined the 5.0 off the shelf and the new overdrive transmission, which cost them next to nothing to do. In that way the Continental of that era was the better car.
Mention of the Imperial which was only a few months behind the Seville makes me wonder how IDEAS are spread. Namely, how did Ma Mopar find out about the Seville with enough time to do something similar?
Corporate espionage?
2 Door Eldo would have been the better choice.
But, they neede to keep the vertical Tail lights as well!!
Really like that front clip on the Eldo clay model - especially the way that grill kicks out at its bottom.
Ultimately though, I am just not much of a bustleback fan. One might even say that bustlebacks were a design fad which never widely caught on...
The two door bustleback Eldorado was a gorgeous design.
I thought so...Did someone from Cadillac move to Chrysler?? First, I just want to express my utmost respect for Mr. Cady, a great designer, a great leader, and a great human. This man is someone we all wished we could work for/with. Nonetheless, I am glad that the Eldorado final design came out the way it did, beautiful cars. I would agree that the powertrains were responsible for killing the Cadillac reputation and sending their loyal customers to the open and waiting arms of the Japanese car makers.
I remember not everyone liking the design when it first came out, me included. It took a couple of years, especially when Chrysler and Lincoln copied it, the GM version did do it best IMO, Chrysler came close because theirs was a full sized coupe. The Eldorado looked good the way it was.
The Eldorado of this vintage turned out to be very nice. It was elegant and one of the last GM vehicle to show actual styling.
I get your point, but GM did do some good work after this. The 90's "tube" Riviera was pretty cool. The Corvettes up to current day have all been pretty decent designs. The Solstice and even the Saturn Sky were pretty decent designs. They were still trying to push the envelope a bit (even though corporate bean counters fought them every step of the way). My Father in law had a 2001 Seville. One of the nicest (& quietest cars) I've ever ridden in.
@@j.kevvideoproductions.6463 Actually the Olds Aurora was the "Tube" car.. I never heard of the Riv referred to as such. We had an '03 Seville STS, with the Northstar bought new.. kept it 4 years.. it was fine..
I distinctly remember seeing it for the first time when I was a kid in the late 70s/early 80s walking to school, thinking how ugly it was. It's not as offensive to me looking at it now, but the sheer look cars are more pleasing.
Love the 1979 Eldorado. Much prefer its final form to the bustle back. Primarily because the bustle back front and rear seem not connected.
My dad had one of those, silver and maroon. I would look at it in the driveway and think about the design and decided that I liked it. It seemed proportional and for the time it was a more youthful design.
What about the 1978 Oldsmobile Cutlass Salon Aeroback?
I think the two door would have been awesome, I owned two of these, an 80 and 85. I just love the look.
Hello Adam soon the nice weather will be here 👍It be nice for you to bring out some of your beautiful cars and do your famous walk around on showing them off 👍Those are enjoyed!!!!
Though the front grille on this rendering never found its way to the 1980-85 Seville, it looks strikingly similar to the 1986 Cadillac Seville and Eldorado vehicles.
The front of that styling model looks A Lot like the 1981 Pontiac Grand Prix.
That & the 90 Eldorado too.
to me the grille is straight off a 77 buick regal
I love your videos. And I absolutely love that black button tuck swivel chair and ottoman you have in the background! We had the same chair and ottoman back in the 60s but it was in avocado gold. Keep up the great work. You have style my friend.
Another wonderful video Adam! I wasn’t a fan of the 1980 Seville, but loved the 1980 Eldorado.
LOVE this channel.
Amazing content.
I love that Adam has befriended old-school G.M. designers. He is documenting history here. One thing that occurs to me when I hear Wayne talk is that I think of him as an artist. He has "Persistence of memory" which is also a title of a painting by Salvador Dali. As an artist myself, I find myself going back to ideas I had 40 years ago over and over again... trying to get them right, trying to articulate my vision. I think that's what Wayne was always doing, trying to perfect and implement his vision as much as was possible.
I daily a bustleback Seville with a Buick V6 and I have to say, that was probably the best engine you could get in one, unless you disabled the 6/4 part of the V/8/6/4
This looks much better than the Seville.
Thank you for doing this particular video. As you know, I love the 84-85 Seville and the 79-85 Biarritz. I would have loved to have seen the two door version, (made just like it was pictured, in the scale model). They could have called it a Seville, as well but in a two door version. Much like the S Class two and four door version of today. The vertical taillights look especially stellar and if you look closely, the 81-87 Grand Prix used the hood, front clip, doors and even the polyurethane wrap around bumper extensions, as well. Also, notice the side marker lamps were used in the 86 -up Seville. Anyway, great video and thanks for sharing!
The Imperial design was based on the Chrysler Cordoba and its Dodge counterpart, the Mirada. The design was on the drawing board in 1977, and it didn’t have the Imperial in mind, nor was it a copy of the second generation Cadillac Seville. Lee Iacocca felt that it was necessary for Chrysler to have a flagship model in order to show the buying public that Chrysler was still in business, alive and well. As a result, the Imperial was rushed into production without its new fuel injection technology having been fully tested and vetted for its real-world everyday functionality and reliability. Which was unfortunate; the overall look of the vehicle, both the exterior and the interior, was really very nice. Really, when one looks back on what went on in the 1970s and 1980s with the American automotive industry, it's no wonder that the Japanese vehicle manufacturers were able to establish a strong foothold in the USA that only grew stronger in a relatively short period of time, and was never relinquished.
Having seen the El Dorado version for the first time in this video, I have to say I kind of like it better than the Seville. The model El Dorado in the picture had nice features like the shorter grille and turn signals integrated into the bumper making the front end sleeker. It would be neat to see it as a modern concept car. Great video as always. Thank you!
Yes this design looks better as 2 door but then convertible would be hard to do.
My father was a GM dealer so I saw a lot of very nice cars growing up, but I remember the first time I saw the Cadillac "Bustleback." I was a pre-teen stepping off the city bus out front of the mall and as I stepped off, directly in front of me was one of these Cadillacs. It was a two-tone silver and black I believe, but I saw the back end and thought, "WOW, the future is here!" Haha... truth is I'd rather drive a "maxed out" caprice classic from that era.
Great look at the history of the bustle back, though it still doesn’t make me like it. The dropping beltline curve always seemed completely at odds with the very rectangular form of the front of the car. In contrast, the Hooper-designed Rolls-Royces that originated the style had curves front and rear, so the shapes made sense. Frankly I’m glad this fad passed quickly.
One other key difference between the Eldorado proposal and the production car: the wheel arches. The Seville was unique in Cadillacs of the era in having round wheel arches, when the rest all had rectangular openings. The styling model had round arches, which would have been new to the Eldorado.
I definitely feel the Eldorado ( busselback) would have been a very popular seller.
The Imperial's inspiration was the 2dr Chrysler LaScala proposal, complete with bustleback roof. The picture in the link dates to January 1977. Plus, Iacocca revealed proposed Imperial pics to Congress when he was pleading for loan guarantees. Chrysler's bustleback plans came several years before the 1980 Seville.
We had a bustle-back Seville, the trunk was nearly useless - the spare lived up against the back of the back seat so the only real room was around the sides of the spare. No room for any decent size suitcases. Not guite as bad as the '78 we had, which was wide and deep front-to back, but was very shallow.
that coupe would have been gorgeous!
Bustleback. When it came out on the Seville my family and I didn't find it flattering, we called it frog-tail
For uniqueness...that rearend belonged just on the little more elegant Seville. It would been mediocrity of duplicity to put it on the sportier 2-door Eldorado
I've had many 80s Cadillac Coupe DeVille (few sedans also). Never had an Eldorado or Seville. Always wanted Biarritz, either a hard stainless metal top or convertible.
I think a 2dr woulda been awesome. But I too can’t help but see a Chrysler Imperial. 😎
At 6:49 in the video I would love to have a print of that car it would be Beautiful in a Frame, but probably not available for purchase 😞
The vertical vs. horizontal taillight discussion brings to mind a potential future video topic (apologies if already done & I missed it): how exterior lighting was impacted by changing federal regulations, and how did domestic automakers address/balance regs with benefits/usage of lighting, along with styling of cars.
A great story about this design style, Adam, and how it came to be. And it's always great to hear from one of the designers. And of the three "bustle back" cars of the day, I'd take the Continental -- the Seville and the Imperial look to me to have conflicting design themes -- bustleback cars should have more upright proportions, rather than the typical "longer, lower, wider" American theme. When you combine both, it just doesn't look quite right to me. And I think both bustieback Cadillac designs suffer from the same problem, though well done for what they were.
This Seville always looked awkward to me. Too much mass forward of the front wheels and too little in the rear. The bustle back might have worked better with different proportions.
A bustleback Eldorado would have been a very polarizing sight on the road in the early 80s. Potential straight competition for the Imperial. I believe this is when the bean counters began running things at GM, and putting out some lackluster vehicles. They may have looked good, yet they performed badly.
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I was 19 when the Seville came out. To me, it looked like a humping dog - and it still does...🙄
Speculation why Cadillac management rejected the 2 door Eldorado regardless if it was a bustleback was how do you make a convertible out of that? The Eldo in the past had a convertible offering. The Seville seemed to be a step down size from the full size Fleetwood d'Elegance interior wise with the 4 doors.
A bustle-back eldorado convertible would definitely look like a VW THING.
For one thing, the Seville was one off, do a bustpeback was fine. If the Eldorado had a bustpeback then Riviera and toronado would have to have it too.
I always thought the bustleback would have looked better on a coupe. Cool to know that was always Wayne's intention!
I also thought the Series 75 would look great as a bustleback, with its thicker C pillars.
One thing I never liked was the stainless spear added after '80. It drew the eye too far down at the rear: it would have looked much better following the angle of the rear window.
Looking towards the back, it just looks unfinished. Lincoln had the best use of that style, I feel.
The Lincoln version was the least extreme interpretation and really wasn't bad.. I didn't care for the Cadillac or Chrysler versions.
Yeah, the biggest difference on the continental it was a front engine rear driver. Of course we already all knew that.
There must have been some industrial espionage going on at the time. The 1981 Chrysler Imperial had almost an identical design to this Cadillac concept Eldorado.
I wouldn't be surprised. Cadillac stole its famous late-50s Cadillac style directly from the mid-50s Chrysler Imperial. People always forget that.
Hi Adam. Great channel and very informtiive. Do you by chance know what exact year that pic with Wayne Kady at 1:35 was taken?
4:19 There's a rear 3/4 view sketch of the Seville(4door) behind the designers, if you pause and zoom it shows the Seville with the proposed Eldorado's vertical taillights design and it looks much more attractive imo. Do I also see a hint of a continental tire hump?? (last sketch far right)
The bustleback would have tanked the Eldorado. It was passable on the Seville at the time, but through the lens of time the 79-85 Eldorado still looks like a great design whereas the Seville looks like fad.
I thought the 1980-85 Seville was stunning. It just reeked class. Would the same styling technique work for the Eldorado? Maybe....then again, maybe not. (loved the vertical taillights on the proposal)
I was living at a halfway house and one of the guys had his grandmother's brand new 1980 Seville. He took us for a ride on some dirt roads with big mud puddle and beat the living snots out of it! He had no respect for the machine or his grandmother but that was a ride I'll never forget!
The bustleback Eldorado proposal looks better than the eventual Seville. I think 2 door proportions, smoothly curving hood and belt line, and minimal decoration, worked better with the bustleback than the square lines and chrome bric-a-brac of the Seville.
My family went back and forth almost purchasing a 1st gen Seville (we all loved it). Once GM released the 2nd gen, there was never any talk of getting one. The new design was viewed as "ruining" the Seville. I agree, and with almost 50 years of hindsight, I still feel the same.
I hated the bustle backs. That was the point where I'd lost interest in the American luxury brands. The cars weren't nearly as good as their 1970 counterparts. And they just seemed so hopelessly old fashioned, under-engineered and cheap feeling especially when compared to things like the Mercedes 450 SEL or BMW 733i.
I started paying attention again when the Lincoln Continental Mark VII LSC was introduced in late '83. I even liked the look of the '88 Taurus-based Continental sedan, though the powertrain was certainly not performance oriented in any way.