Alcohol: The Strategies to Make Us Drink - Cash Investigation

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Alcohol: The Strategies to Make Us Drink - Cash Investigation (April 1, 2021)
The Covid-19 pandemic did not reduce our alcohol consumption. Online sales increased by 40% in 2020. This was a boon for manufacturers, especially for our French champion Pernod-Ricard, which, with its 32 brands, generated over 8 billion euros in revenue in 2020. We uncovered some questionable methods: aggressive marketing to target young customers and salespeople who may be putting their health at risk to win new consumers. Cash Investigation reveals the behind-the-scenes strategies.
In our national heritage, wine holds a prominent place. As the favorite drink of the French, wine is also the least taxed of all alcoholic beverages. Strong political support, scientists backed by the alcohol lobby… In France, alcohol costs taxpayers more than 3 billion euros annually in healthcare expenses.
They do everything to make us drink, and Cash Investigation unveils their strategies!
Presented by Elise Lucet
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