Benzino: Master P Would Buy 8 Ads In The Source At A Time And Each Ad Was For $25k

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  • Опубліковано 10 лис 2024

КОМЕНТАРІ • 104

  • @RICO_SUAVE_86_
    @RICO_SUAVE_86_ 2 роки тому +64

    Yoooo when I was a kid it wasn't just the ads in The Source P also blasted them ads on bus stop benches, actual busses, all the mom and pop windows, TV commercials, everywhere lol true legend in the game for sure 💯

    • @MikeHightower1
      @MikeHightower1 2 роки тому +1

      Shit in new Orleans we had billboards like 2 or 3 just on the same block lol.

    • @RICO_SUAVE_86_
      @RICO_SUAVE_86_ 2 роки тому

      @@MikeHightower1 that's awesome 🤣

  • @phillipcotton833
    @phillipcotton833 2 роки тому +35

    One doesn't have to be a fan of Master P's music , but you GOTTA give props, & respect for his work ethic. Truly self made 👍!!

    • @kizz9391
      @kizz9391 2 роки тому

      You could’ve just said the 2nd sentence and kept it moving

    • @vikctorrkreedd6418
      @vikctorrkreedd6418 2 роки тому

      That's because you know his music is trash.
      But even trash has its place momentarily. Hip Hop was never about money, actually the main reason it was invented was because it was a counterattack to gang culture. If you look up certain elements of hip-hop you'll see that it was exactly opposite of gang culture at the time. One being, biting someone else's Style because a lot of gang members would use other gangs styles that's considered wack in Hip Hop. Shout out Kool Herc the founder.

    • @phillipcotton833
      @phillipcotton833 2 роки тому

      @@vikctorrkreedd6418 generally speaking, music of all genres has the reality of an artist's work being "trash " to some,and great to others. It's all subjective I suppose. I Def wasn't digging the majority of the South with the exception of Outkast, but P DEF had a large enough following , & he capitalized on it.

    • @vikctorrkreedd6418
      @vikctorrkreedd6418 2 роки тому

      @@phillipcotton833 out Kast has it's own lane to me. Although mystical and fiend are talented. Never heard P def. Many ppl were listening to 8 ball mjg trick daddy who are all talented just not my choice of sound mainly.

    • @F30586
      @F30586 2 роки тому

      If you don’t like master p…you’re a young weirdo who most likely doesn’t even know who he is. He had the southern rap game locked down from the early to late 90’s. Even when he was here out west repping Richmond, he was putting out hard gangster music. Mamas Bad Boy, The Ghettos Trying to Kill Me, West Coast Bad Boys 1 & 2, The Ice Cream Man and 99 Ways to Die all had hood anthems. Then he went home and it was back to back albums with classics that still hood relevance to this day.

  • @BOTBLiveShow
    @BOTBLiveShow 2 роки тому +65

    Master P actually use the game of the streets and applied it. If you can be the ceo of a block, neighborhood, city, etc... you can use same method in corporate America. People will hate on you but shit if you on the block they will hate.

    • @malcomshabazz2809
      @malcomshabazz2809 2 роки тому +7

      Yep and the same way you flood the streets with product, he flooded the music industry with product putting out projects every week

    • @christhomas5487
      @christhomas5487 2 роки тому +1

      Good product 👍🏾

    • @EFDUP-o7s
      @EFDUP-o7s 2 роки тому +6

      He went to school too. Don’t forget. University. Almost played for toronto raptors. This guy have strong ancestors for sure!

    • @drumarsdeodorant5375
      @drumarsdeodorant5375 2 роки тому +4

      @@malcomshabazz2809 wha he did actually went over ppl heads .. the colored cases represented the colors of crack vials .. every color represented a different dealer p had orange .. fiend had red n blue etc etc albums dropped first n 15 ..

    • @malcomshabazz2809
      @malcomshabazz2809 2 роки тому +2

      @@drumarsdeodorant5375 Damn I didn't catch that. I remember the color cases. He called it Ghetto Dope for a reason

  • @TONEakaSHOW
    @TONEakaSHOW 2 роки тому +35

    His smartest marketing tho was advertising in his albums. Every CD cover promoted the next 10-20 CDs. No limit CDs made you want more No Limit CDs.

    • @MikeHightower1
      @MikeHightower1 2 роки тому +2

      Lol remember he was using those color cd cases that looks cool in your cd stands. Made it way easier to find too. Orange, ghetto D and white for c-murder lol

    • @vikctorrkreedd6418
      @vikctorrkreedd6418 2 роки тому

      Those covers were country bumpkin trash lol that's why mos def and kweli did a sattire of their covers inside one of their covers. No limit helped solidify the power of ignorance and koonery in the streets and the musical industrial machine. Pathetic.

    • @TONEakaSHOW
      @TONEakaSHOW 2 роки тому +2

      @@vikctorrkreedd6418
      Wow your hate is bananas

    • @vikctorrkreedd6418
      @vikctorrkreedd6418 2 роки тому

      @@TONEakaSHOW I was waiting for someone like you. Are you ready to be enlightened? I hope you have your facts, experience and timelines correct before you step in the ring. This should get you going, Hip Hop died in the 70s...

    • @TONEakaSHOW
      @TONEakaSHOW 2 роки тому +1

      @@vikctorrkreedd6418
      The fact you're on here happily waiting to tear down a black man for nothing tells me enough about you! P gave many black people opportunities and hope, wtf have you ever done for society?!?
      Exactly! So go sit down somewhere!

  • @Four6Three1Two
    @Four6Three1Two 2 роки тому +7

    I still have them old Source Magazines from 96-98 in storage. He bout to make me go back & check them pages. Because i do remember them No Limit ads.
    8 pages x $25,000? Every month? Damn-P really did gamble on himself…And won. 💡lesson learned💡
    - Signed 03/04/2022

  • @donjuan2621
    @donjuan2621 2 роки тому +26

    P was a master marketer

  • @godscience7821
    @godscience7821 2 роки тому +14

    The Source was the Bible for Hip Hop. Damm I miss those days

  • @jsonbourne7
    @jsonbourne7 2 роки тому +11

    I cut out all those full page NO LIMIT ads and hung them up in my room as a youngster. Brilliant Marketing.

    • @RodNubianKing
      @RodNubianKing 2 роки тому

      What you did as a kid was brilliant as well.

  • @rustyshackleford1463
    @rustyshackleford1463 2 роки тому +16

    F**k dat! Give Outkast them 5 Mics you owe bruh!

    • @fitawrarifitness6842
      @fitawrarifitness6842 2 роки тому +2

      😂🤣

    • @trapmuzik6708
      @trapmuzik6708 2 роки тому +2

      They did get 5 mics on Aquemini

    • @rustyshackleford1463
      @rustyshackleford1463 2 роки тому +1

      @@trapmuzik6708 Tru dat. BUT, Southernplayalisticadillacmuzik got 4.5 mics when it should've been 5.
      That album was and, is a certified classic.
      He gotta pay what he owe.

  • @aliaswizard6963
    @aliaswizard6963 2 роки тому +14

    $200,000 was chump change to P. Because his ROI was going to be multi-millions back then CDs were being sold anywhere from $17 to $20 and he was going platinum and gold he was flipping that $200,000 easy hell I was 17 years old in 97 I was buying everything no limit was putting out

    • @lamontmcdaniels322
      @lamontmcdaniels322 2 роки тому +4

      Them mfs was coming out every week p was making money

    • @aliaswizard6963
      @aliaswizard6963 2 роки тому +2

      @@lamontmcdaniels322 TRAP HOUSE SHIT 💯

    • @DollarSignEDmazeing
      @DollarSignEDmazeing 2 роки тому +1

      I got u beat bro i still have all my no limit tapes. cds where to rich for my blood back then, fiend,Mac,c-murder,miax,kane&abel,silk da shocker,mo b dick, sons of funk,Mercedes, mystikal, big-Ed(rip),mr.magic(rip),steady mobbin.

  • @willdavis166
    @willdavis166 2 роки тому +29

    And that 200k was well spent. Even if an album only sold 200k units, he was still banking 85% on every release. That might be a flop industry wise but it was a big payday for him when you think about how much cd's used to cost. Too bad some of his artist and BBTP didn't get broke off properly but I digress...One things for sure, two things for certain, he's a hustla.

  • @Boom38119
    @Boom38119 2 роки тому +9

    Yo I swear Master p is like another TK Kirkland. Everybody got stories about him!! 😂😂

  • @ricoraheem3135
    @ricoraheem3135 2 роки тому +16

    "People dont get their blessings because they arent prepared mentally physivally spiritually..... I try to give people an opportunity to give me an opportunity" benzino

  • @TPRighteous
    @TPRighteous 2 роки тому +9

    Put respect on P's name

  • @poisonannie4702
    @poisonannie4702 2 роки тому +14

    Buy - to purchase
    Bye - a greeting of departure
    By - the product of something

    • @johnbritt6594
      @johnbritt6594 2 роки тому +1

      Bro its UA-cam not English class.

    • @poisonannie4702
      @poisonannie4702 2 роки тому +2

      @@johnbritt6594 good Grammer knows no bounds

    • @johnbritt6594
      @johnbritt6594 2 роки тому

      @@poisonannie4702 You dont seem to big on punctuation lol

    • @poisonannie4702
      @poisonannie4702 2 роки тому +1

      @@johnbritt6594 not when unnecessary

    • @johnbritt6594
      @johnbritt6594 2 роки тому

      @@poisonannie4702 So punctuation is unnecessary but grammar isn't, gotcha!

  • @bellydanza85
    @bellydanza85 2 роки тому +1

    Love this interview with Benzino.

  • @BoutDatOnline
    @BoutDatOnline 2 роки тому +7

    Peace to P and Zno

  • @slemkapone7580
    @slemkapone7580 2 роки тому +9

    P drop 2 albums a month i bought them All

  • @cleojohnson1606
    @cleojohnson1606 2 роки тому +5

    BellaZino STILL THE BEST!!!! "Breaded up, tatted up, where she at BATTER UP!!! Hit it out the park, Zino stay winning!!! CLASSIC... PERIOD

    • @kevbo5127
      @kevbo5127 2 роки тому

      I love that song too. I play it time to time, his best song ever. #bellowzino #ahhoooyeahhh

    • @Loveaintreal
      @Loveaintreal Рік тому

      My SHIT

  • @thedon8749
    @thedon8749 2 роки тому +5

    B high is a great interviewer

  • @seriouslyfunny3258
    @seriouslyfunny3258 2 роки тому +3

    During that time, they started to hate the south...the south got sumthn to say--3stacks

  • @lamonttoller8296
    @lamonttoller8296 2 роки тому +1

    Bezino should’ve stayed lokey at the source so he wouldn’t be judged when it came to his music.

  • @Gtacasinoheist
    @Gtacasinoheist 2 роки тому +2

    Waitin on the source magazine in jail was like waitin to be released it'll always be one or two who ordered an you'd have to wait till it landed in your hands after a couple already went through it lol

  • @MsLacy707
    @MsLacy707 2 роки тому +1

    Facts Benzino bout P, he is spittin' and KEITH NAPIER was one of the biggest promoter's from the Bay linked in wit them.
    Benz had some slaps, the game funny like that, they took for granted, B was the Source.

  • @honeycombpodcast796
    @honeycombpodcast796 2 роки тому +3

    Marketing is essential

  • @thefreakyrobber0
    @thefreakyrobber0 2 роки тому +11

    The ads paid off tho🤷🏾‍♂️

  • @narisblack5808
    @narisblack5808 2 роки тому +1

    That Made Man album was not 4.5 mics lmao. Come on Benzino.

  • @marcuslane3
    @marcuslane3 2 роки тому +3

    VOLUME is the Corporate name 4 it..the street name is called WEIGHT...

  • @nina2x
    @nina2x 2 роки тому

    The Source was a must grab. XXL also. Now I don't even bother

  • @LBWilliams.
    @LBWilliams. 2 роки тому +5

    Bring back the source

  • @dripllc5088
    @dripllc5088 2 роки тому

    I met benzino On South Beach back in the day. Dude is really bout that. Real G.

  • @j.baldwin3012
    @j.baldwin3012 Рік тому

    I had to tell this young girl one time that P opened up New Orleans to the rap world. Cash Money got money, but P really kicked open the door for New Orleans rap.

  • @marcelluskelley3050
    @marcelluskelley3050 2 роки тому +1

    Yo I was showing cats the Robb Report at 18 with Cartier leopards on the wrist. While they were looking at the magazine,me I seen the snake mumble in their voice. I want to thank the ones whom know how to feel backwards!

  • @charlessands7649
    @charlessands7649 2 роки тому

    The Source is forever stamped in hiphop history. You were running to the book stand to get the next issue and see who got what mics.

  • @atlemartoresonfjeldstad4557
    @atlemartoresonfjeldstad4557 2 роки тому

    I hated that the ads was all over the source. It was basicly an ad magazine

  • @12tagexpress
    @12tagexpress 2 роки тому

    I got books still of your XXL man theses books I'm and was not looking at beef but how yall kelp up the business yo great interview

  • @nobrokenessallowed5589
    @nobrokenessallowed5589 2 роки тому

    bet he got trauma from Em killin his Rap Career

  • @micglow84
    @micglow84 2 роки тому

    Fuk five mics! I am the Source- Zino

  • @kaydee1485
    @kaydee1485 2 роки тому +14

    So roughly 2mill a mag? And wasnt the source every month? That's crazy.
    Edit: l'm not talking about how much Master P spent, I'm talking about how much ad revenue the magazine made. Benzino said about half the magazines were ads, so half of 160 is 80. 80×25,000 is 2mil.

    • @boloyoung9537
      @boloyoung9537 2 роки тому +7

      200K

    • @kingleo8048
      @kingleo8048 2 роки тому +16

      Wow you definitely failed math

    • @fitawrarifitness6842
      @fitawrarifitness6842 2 роки тому +2

      😂🤣 Tariq nasheed fans are bad at math.

    • @kaydee1485
      @kaydee1485 2 роки тому +1

      @@kingleo8048 I'm not counting Master P's ad spend. I'm checking how much the Source got in ad revenue.

    • @kaydee1485
      @kaydee1485 2 роки тому

      @@boloyoung9537 no

  • @MrNanah38
    @MrNanah38 2 роки тому +2

    Its ashamed how this guy is now broke, so sad, you must learn money management skills to survive in any business.

    • @lomutt
      @lomutt 2 роки тому +2

      Why are you so concerned with his financial matters? Entrepreneurs win and lose every day. What wealth have you created lately?

  • @user-wb7nv9ht1g
    @user-wb7nv9ht1g 2 роки тому +1

    An elderly Eyetalian using the N word?

  • @billymincey3246
    @billymincey3246 2 роки тому +4

    Shout out to Benzino man Salute

  • @thebigo8500
    @thebigo8500 2 роки тому +1

    #Oursideonlymarketingagency

  • @theguythatshotdraketheguyt53
    @theguythatshotdraketheguyt53 2 роки тому

    I saw benzino selling Nike version of slim shady tee shirts

  • @bayleafcreativetv9627
    @bayleafcreativetv9627 2 роки тому

    S/O 2 Dave man good brother

  • @AceThaDon
    @AceThaDon 2 роки тому

    You messed up the title B High, You put By instead of Buy lol

  • @microwaveshizz
    @microwaveshizz 2 роки тому

    Microwave shizz

  • @Envisionedminds
    @Envisionedminds 2 роки тому

    🔥🔥🔥🎯 #Envisionedminds Be Prepared

  • @kwanburl3650
    @kwanburl3650 2 роки тому

    Smart dude

  • @mmafiemc
    @mmafiemc 2 роки тому

    ASK HIM IF HE STILL Has his R Kelly basketball jersey? 🏀
    Why did his nephew shoot him and what was he taking photos of the consequences in a hospital bed fr

  • @trutalkonthetube
    @trutalkonthetube 2 роки тому

    The word is BUY not BY

  • @sbmay1111
    @sbmay1111 2 роки тому

    Buy*

  • @alexprovence9313
    @alexprovence9313 2 роки тому

    Benzino is corny