Wellness Tourism | Webinar 1 'What is Wellness?' | Tune into Tourism

Wellness is becoming less of a luxury and more of a necessity. Gain an overview of the topic and what opportunities this could provide your business.
In this webinar we discuss how Wellness encompasses every aspect of how we live, the extent of the market and the opportunities it creates in Scotland, the difference between primary and secondary wellness tourists, and how you can start thinking about incorporating a wellness offering into your business.
With guests:
Chris Greenwood
Chris Greenwood is the Senior Tourism Insight Manager within VisitScotland, responsible for monitoring and interpreting trends in Scottish Tourism.
VisitScotland's 2019 Trends paper is dedicated to examining the global consumer phenomenon of Wellness, and Chris will share and explain the key findings and take-home message of this report.
Jo Buchan and Kevin Buchan
Husband and wife team Kevin and Joann Buchan both have a passion for health and fitness, so they created Strength and Soul, a joint venture to combine Kevin's background in contact sports and strength training and Jo's in creating a healthy lifestyle and yoga.
Their mission is to help others to alleviate pain and illness through treatments, yoga and Ayurveda in order to live a healthier and more fulfilled life.