"FIRA is made to do business and put robots in the fields" the largest Brazilian farmers at FIRA USA

Interview of Alex Foessel, Managing Partner at Balanced Tech and Efraim Albrecht, Operation Manager at AGRICEF, share their insight about the participation of the Brazilian delegation of producers at FIRA USA 2024; and why joing World FIRA 2025 in France.
They came with the three main companies producing sugar cannes (representing 25% of the total sugar canne production in the world), the largest producer of eucalyptus, and the largest producer of orange juice.
"FIRA is a place to do business", Efraim mentioned. "FIRA is important not only to see the machines, but also to do business with the companies, but also to put the technology in the fields".