Montana
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- Опубліковано 8 вер 2024
- It's no exaggeration that Claude Montana shaped the look of the 1980s, but the radical designer also tore away from the exalted and impenetrable world of the fashion aristocracy. Influential and revered, his attitude and approach to design and creativity made him a pioneer of the era; a sans-culotte who overthrew the bastille of contemporary high culture.
In this new documentary, in collaboration with Farfetch and arbiters of contemporary vintage fashion Byronesque-who have joined forces on a limited edition reissue collection of signature designs from the French house-we revisit Montana’s legacy and explode the belief that it was just about shoulder pads and color-blocking. Instead, Claude Montana emerges as a truly innovative designer whose influence has continued into the modern era, finding inheritors among the likes of Marc Jacobs, Balenciaga, and the avant-garde styles of Rick Owens. And in particular, Gareth Pugh, who partners with Byronesque as creative consultant to bring Montana pieces back for the first time in over 20 years.
Prior to Claude Montana's explosive entry on the scene, fashion shows were gilded and exclusive affairs. The French auteur played to the gallery with spectacular and immersive shows that created waves among fashion followers and the press alike-fulfilling his ambition to make the industry relevant, sexy, and fun. As a result, the seductiveness of his collections gained a loyal and often manic fanbase. It’s no wonder, as one collaborator recalls, that “people used to bang down Montana’s doors to be allowed in.”
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I realized how sensational CM was when I was about 18-19 in San Francisco in the early 80’s. 3 of my teen fashion friends had one of CM’s leather jackets and I felt they were the most fashionable in SF and were still kids and not working and poor.
Only 2 stores carried it, Macys and Wilkes Bashford and I would dream to own a leather jacket and looked at each time I went to both stores. I bought my first Montana Jacket in 1983 at this store in SF called Walter Fong. It was under Mario Valentino label but it was almost the same jacket CM made for his line in leather and had all Montana’s design details. Like the neon orange trim that he did a year before with sweatshirts. I never hear anyone mention his collection he did in 83 for Mario Valentino, but Armani for that year did the leather items for Mario Valentino and Versace also did collabs with other designers.
So back then if you wore designer clothes, you stood out bc it was so different from the other clothes that were made for the masses. So CM will always be special for me bc I felt like I was one of the few poor kids that was able to experience having what the rich and famous privilege had and could afford.
The ultimate architect of wonderful fashion🤩🤩🤩
Didn't know him well......what a learning curve this was!!!
Thanks a lot!!
Many don’t and I believe CM was one of McQeen’s fashion inspiration as he stated in his documentary.
Fantastich.... ilove Claude Montana ever....
80's glory!!!
🖤 CLAUDE MONTANA🖤
When is the world getting a major museum retrospective on montana?????
I LOVE YOU CLAUDE from the KIT KAT DAYS!
What’s Kit Kat?
The Palais Club@@jacknjill3000
Where can I see his full documentary ?
Ahead of his time bomber jackets , all leather
Everything, Period
Who had done this music? Very nice!
Uno dei pochi geni anni 80, insieme a Allaia
You're just the right size.
Yeah but what happened to him? Why did he stop?
He closed his fashion house and stopped designing, but still alive. With all the old fashion houses revamped, they should revamp the legend Claud Montana label and design.