Launch of Brand Bhutan - Believe on September 22, 2022

Bhutan - believe. It’s our new message for the world, and the new national brand identity for our remarkable kingdom. As we open our doors once again, we invite all of our citizens, and all of our guests, to see our bright future reflected in it.
This is our moment of evolution. Our kingdom is steeped in history, but our gaze is fixed on the future. Our new brand captures our rich culture, proud heritage, and bold ambitions. It is colourful, distinctive and optimistic - as are we.
We welcome you to discover it, and the uncommon encounters with people and place that await you in Bhutan.