What is your customer success strategy? - Rants & Musings with Rick Adams

Just as every company needs a strategy, so does every department within a company need its own strategy, and this applies equally to the Customer Success function as to any other. In this episode of Rants & Musings with Rick Adams, I talk about the core components of a customer success strategy and how a well thought out customer success strategy can be used by senior leaders of the company to define what they want in terms of ROI from their investment in customer success management, by customer success leaders to direct and control and measure activities, and by individual Customer Success Managers themselves to determine how best to structure their time and activities in order to deliver maximum productivity for their employer.
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