The Kulture Study: ILLIT 'Cherish (My Love)' MV

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  • Опубліковано 28 лис 2024

КОМЕНТАРІ • 147

  • @chikenman334
    @chikenman334 Місяць тому +426

    felt a little underwhelming for a tt at first but now i been absolutely obsessed.... especially Minju's "if you if you if you love me or not" is living rent free in my head

  • @Tragic_faery0103
    @Tragic_faery0103 Місяць тому +229

    The part where wonhee is lying down while the others are sitting then becomes giant, wonhee is the wisdom tooth. Idk where they show it but there is an xray showing the sarangnee and its in the same position as wonhee laying at an angle. The other members are teeth. Then when wonhee gets bigger it means the wisdom tooth has grown/popped out. Hope that makes sense

    • @JeanYouLuckyBoi
      @JeanYouLuckyBoi Місяць тому +6

      It's on 3:13

    • @uhgood2good815
      @uhgood2good815 Місяць тому +2

      It reminded me of my dental xrays before all 4 wisdom teeth were taken out

    • @Kalidreamine
      @Kalidreamine 13 днів тому +1

      @@uhgood2good815dude same, I just had mine taken out 3 weeks ago

  • @shuyi_555
    @shuyi_555 Місяць тому +125

    I think it's way better than their debut, I can see the improvement! And I'm not mad that Minju and Wonhee dominated the track cause their voices fit really well. Also, Yunah's voice adds a nice amount of depth to the song that I appreciate a lot

    • @seansswamp
      @seansswamp Місяць тому +3

      ikr

    • @seansswamp
      @seansswamp Місяць тому +5

      i wish yunah's part was longer tho

  • @browneyedgabi6030
    @browneyedgabi6030 Місяць тому +209

    I dont have anything against teeth but I did flinch HOWEVER this song has been stuck in my head since its been released. I love it. The MV is cute. The song is cute. Everything is just cute and adorable and this song is a major earworm for me. My personal preference, I like it so much better than their debut.

    • @TristanLoh4200
      @TristanLoh4200 24 дні тому +1

      yeah cuz this song isn't too cutesy and gives ive for some reason

  • @lorenarocha4479
    @lorenarocha4479 Місяць тому +90

    I just can’t get over the concept of the MV they sing “cherish my love” love (Sarag) and them being fascinated, overprotective and “cherishing” their wisdom teeth (sarangnee) but them at the end wonhee giving out the tooth (love) to that one person… as well as their liminal space concept idk I just love it so much

  • @muriax
    @muriax Місяць тому +133

    At 15:32 the member you like is Minju. For me personally I feel like this song was practically made for her. Her voice is extremely addictive on this track.

  • @josievann137
    @josievann137 Місяць тому +112

    Yes, it is so Illit, their signature or aura.

  • @crystalbugboy
    @crystalbugboy Місяць тому +132

    I literally can’t get this song out of my head, I’ve just had it on repeat since the day it came out. AND the album is SOOOO good ughhh! ILLIT killed it.

  • @kazura9561
    @kazura9561 Місяць тому +56

    I really like the humour in this. It's very unique, it's not a comedy show, the way it's funny is so... gen z. The absurd, weird, out of pocket stuff in this made me giggle more than once. Also, the one with the intense gaze is Moka, and it seems to be her speciality as she always has a captivating gaze like that.

  • @이상하구나
    @이상하구나 Місяць тому +39

    아일릿 좋게 봐주시고
    사랑담긴 리액션 감사해요 ❤❤

  • @chikenman334
    @chikenman334 Місяць тому +43

    15:24 yeah Minju's voice is magical, i looove her tone. She sounds sooo good in the SBS radio live version

  • @aysenurg5609
    @aysenurg5609 Місяць тому +26

    The whole album is so good. I have been listening to it all day. No skips.

  • @JeanYouLuckyBoi
    @JeanYouLuckyBoi Місяць тому +40

    13:41 That's Moka-chan, Illit's stage presence and facial expression Queen, no wonder she stands out to you too. 😅
    Moka's fancams were always a pleasure to watch. 🥰😂

  • @oaaat_oaaat
    @oaaat_oaaat Місяць тому +23

    Glad you checked this out and totally agree about them establishing an intensity in their choreo.

  • @MULTIxSTAN
    @MULTIxSTAN Місяць тому +5

    Lil bit of context for the MV, 'Sarangnee' in Korean means wisdom teeth, which also symbolize 'first love' there cause wisdom teeth usually grow between the ages of 18-25, around the first time we start developing feelings for someone. Plus, the pain we feel when wisdom teeth grow is often compared to the pain of a first heartbreak. That’s why in Korea, they call wisdom teeth 'love teeth' or 'Sarangnee'

  • @luokoko06
    @luokoko06 Місяць тому +17

    I really think Yunah's voice is very special and has great potential!!

  • @einaanna
    @einaanna Місяць тому +21

    the visual and concept for the mv is so pretty, its one of my favourite that ive seen in a long while!

    • @fxsr3682
      @fxsr3682 Місяць тому +4

      Its produced by digipedi. He made all of Loona Mvs

    • @einaanna
      @einaanna Місяць тому

      @@fxsr3682 oooh thank you, i must check out his other works!!

    • @einaanna
      @einaanna Місяць тому

      @@fxsr3682 i have to check out their other works!

  • @Casper745
    @Casper745 Місяць тому +12

    Illit is amazing and I'm really gonna have to check out the recording of the song because I love the way they each bring the vocals and ad-libs together while the chorus comes in

  • @hammymallory
    @hammymallory Місяць тому +8

    Minjus voice makes the song what it is!!!! ❤❤ its been stuck for days. 😅

  • @AK12king
    @AK12king Місяць тому +21

    Been waiting for his reaction! 😉

  • @stephuhhkneee
    @stephuhhkneee Місяць тому +22

    2:39 will live in my brain forever, this is their best song so far

    • @dabadeee
      @dabadeee Місяць тому

      oh wow don’t get me wrong I loved them since runext but this is my least favorite song by them☹️ my favorites are midnight fiction and tick tack

  • @luokoko06
    @luokoko06 Місяць тому +10

    Hopefully they'll continue this behind the scenes/dream core concept in the future, it's really original

  • @Shivan451
    @Shivan451 Місяць тому +15

    That's my bias Moka 13:38 I love her vocals and performance in this mv for sure.

  • @runamigata5805
    @runamigata5805 Місяць тому +5

    Luna Hyun is their choreographer. She's from 'Alien' (korean dance studio) and has been awesome dancer, teacher and projects maker for many years in this studio. Back in times, famous worldwide, she with teamgirls breaking the korean system (or destroying the system iykwim 😎). Especially with old ones videos.
    Golden times!!
    *shedding tear*

  • @NathyIsabella
    @NathyIsabella Місяць тому +9

    Minju shined so much with her voice in this one!!!
    Also, this concept reminds me of Rumpumpumpum lol but just the concept of first love/wisdom tooth

  • @giolayug
    @giolayug Місяць тому +16

    this song is fire

  • @eric-rm4zv
    @eric-rm4zv Місяць тому +8

    Minju and moka are my bias, minjus voice is amazing and moka grew on me from watching behind the scene and reality stuff

  • @annihunni
    @annihunni Місяць тому +3

    Ahh I’m so glad you’re reacting to ILLIT 🥹🫶🏼

  • @nigeldelossantos5828
    @nigeldelossantos5828 Місяць тому +19

    Cherish is really catchy but personally I like Tick-tack more👏🏻

  • @listen_gracie
    @listen_gracie Місяць тому +6

    My fav mv of this year so far

  • @LoafII87
    @LoafII87 Місяць тому +2

    Thank you for checking out ILLIT and supporting out girls❤❤
    And you absolutely need to recognize Minju!! She's one of the top visuals and vocalists in kpop right now! In my opinion she is the best female vocalist in HYBE💕💕

  • @notjoshszn
    @notjoshszn Місяць тому +4

    you’re killingggg these reactions lately!!! thank you! always my fav!

  • @RRr86445
    @RRr86445 21 день тому +1

    I think ILLIT released a song that have both the creativity and catchy style of the 3 and 2 generation of kpop. If you think about it, is been a long time since a kpop group introduced a MV that have such a weird yet cute and progressive story. It was a great decision to have Cherish as the title in my opinion.

  • @chiaravallini532
    @chiaravallini532 Місяць тому +4

    The rap in The second verse is chef’s kiss

  • @cloud7975
    @cloud7975 Місяць тому +4

    i love the whole album 💗

  • @johnnyj2d3
    @johnnyj2d3 9 днів тому

    I was missing an MV like this, very clever play of words but also it's weird, cute and funny too. They did an amazing job with this MV.

  • @mekaitucker7204
    @mekaitucker7204 Місяць тому +4

    I love this song and concept :)

  • @johnv4866
    @johnv4866 Місяць тому +6

    P.D. - For your own enjoyment, I recommend checking out Minju's appearance on Lee Mujin's program. I was really impressed

    • @aysenurg5609
      @aysenurg5609 Місяць тому +3

      Me too. It is on kbs kpop channel I think. I hope she gains confidence with time and trust (and cherish) her talent. Her tone is so good to my ear.

  • @Kalidreamine
    @Kalidreamine 13 днів тому

    Imo this song makes Minju’s voice shine so much ❤❤❤

  • @nannybannany
    @nannybannany Місяць тому +1

    Ohhhhhhh. See I love to watch your content because in addition to the PD information you have to explain how things are shot, etc. I LOVE that I get to understand the concepts and storytelling even deeper when you explain the Korean meanings to me (insert memory of Stray Kids' LALALALA). Knowing the wisdom tooth is called the Love tooth makes wayyyyyyy more sense and is even cuter now! I like that analogy too, heartache and toothache. (Though I can't relate because mine were impacted so surgically removed before they caused pain or problems).

  • @YTpsychMyths2
    @YTpsychMyths2 Місяць тому +1

    I love this break down I stopped at the same part, the arm dance thing lol. Moka is the members name. Minju is redhead here. I agree about the choreo language.

  • @xs-liyah
    @xs-liyah 27 днів тому

    vocally theyre getting so much better i love the live performances

  • @BABYMONSTER_RAMI_AHYEON_RORA
    @BABYMONSTER_RAMI_AHYEON_RORA Місяць тому +4

    4:31 From left to right :
    Minju, Iroha (Maknae), Wonhee, Yunah (Leader) and Moka.

  • @tulip135
    @tulip135 Місяць тому +10

    Honestly i like this song more than magnetic

  • @miyamuni
    @miyamuni Місяць тому +4

    I saw Wonhee's part where she's a giant as a sign of her growing up after she lost her saragnee.

  • @_aPaladin
    @_aPaladin Місяць тому +1

    @13:49 that's MOKA! ❤❤❤ and yes @15:34 is Minju's voice She has that YG vocal tone, of similar to Rose

  • @AlM22
    @AlM22 Місяць тому

    Obsessed with this song!

  • @kenon7234
    @kenon7234 Місяць тому +1

    창의적 이고멋진노래로이어진다는것이쨩입니다.👏👏👏👍

  • @mychemrv
    @mychemrv 12 днів тому

    It’s so simple and good

  • @ponds7177
    @ponds7177 Місяць тому +21

    concept-wise i was immediately reminded of f(x)’s 첫 사랑니 (rum pum pum pum), which i’m a big fan of. i love how much this mv commits to the love/wisdom tooth concept and in such a curiously charming and creative way; i’ve always been partial to mvs that utilize visuals of a more odd variety, haha ^^ 🧡
    to me this feels more grounded than magnetic, like i can see the group’s colors shine a lot more brightly with this release. i really enjoyed it, and your review of it as well.

    • @calebbb_c
      @calebbb_c Місяць тому +3

      concept wise it's super similar to tripleS's girls capitalism mv too

    • @johnmarcmansa2990
      @johnmarcmansa2990 Місяць тому

      ​@@calebbb_ci totally agree

  • @Windprinceinfiresman
    @Windprinceinfiresman Місяць тому

    I dig this song a lot too ❤

  • @JeanYouLuckyBoi
    @JeanYouLuckyBoi Місяць тому +3

    Chorus is catchy as hell
    2nd Verse in Yunah's part was seductive, idk but that's what I felt lol
    Ngl it grow on me, at first I only like the catchy chorus but the more I listen to the song, I start to appreciate the other parts. 😊❤

  • @jetboy531
    @jetboy531 Місяць тому +2

    ILY IROHA BEST MEMBER

  • @vergil8833
    @vergil8833 Місяць тому +1

    Illit has bangers, I think I've already listened to Cherish more than Magnetic.

  • @rachelefranzese7558
    @rachelefranzese7558 Місяць тому +3

    ❤❤❤

  • @ot7biasedmashups
    @ot7biasedmashups Місяць тому +46

    The line distribution is awful BUT this song was the perfect choice for the title track. Choosing a softer and deeper song was such a good choice, it fits their voices sooooo well. Like it's just straight velvet.

    • @Cheshireless
      @Cheshireless Місяць тому +19

      The line distribution is fair, Minju and Wonhee are the main and lead vocalists. Have u seen Bts line distribution?? Even worse

    • @vlasxt9099
      @vlasxt9099 Місяць тому +8

      ​@@Cheshireless Let's not compare a group with 7 members to a 5 member group

    • @rcmashups5778
      @rcmashups5778 Місяць тому +15

      @@Cheshireless i love how y'all manage to shoehorn bts in ANY conversation💀

    • @Cheshireless
      @Cheshireless Місяць тому +5

      @@vlasxt9099 meanwhile Dynamite only focusing on Jk and Jimin with 50s+ lines while the others are given like 6s or 7s😂 yeah let's not compare

    • @kunikuzushis
      @kunikuzushis Місяць тому +18

      the line distribution is smarter and honestly I like it because they were dragged for their live vocals and this song paired with the strategic distribution will help as the stronger vocalists sing most of the song. coming from a 2nd gen fan where groups had set positions, I quite prefer it that way because now idols are forced to be “all-arounders” when they are average at best in other areas but they sing the same vocal lines as the best vocalist(s) in their group and then end up getting hate when they fall short. so apart from yunah maybe needing an extra line or so, this was good.

  • @choniheart
    @choniheart Місяць тому

    Kep1er's Tipi-Tap is out on November 1st! please film your reaction to the music video😍

  • @damla5718
    @damla5718 Місяць тому

    Orange haired girl is Minju; the girl you liked is Moka. I'm surprised you didnt watch RUNext, it was a journey truly.
    I really like their album so far. The music video is so quirky, odd and fun!! Honestly it screams OG kpop to me.

  • @YTpsychMyths2
    @YTpsychMyths2 Місяць тому

    You’re right about the room looking like teeth haha I love it.

  • @Infplove
    @Infplove Місяць тому +1

    Idk just my thought but
    Sarangnee

  • @blackpearlstuds
    @blackpearlstuds Місяць тому +1

    I'll be honest, I thought there was something sinister happening at the beginning of this MV and I totally thought that was a knife. You were not alone, lol. Anyway, this song is so sweet to me. The music has a wistful vibe that stays with me. The MV is just so quirky I think it can hold your interest through multiple viewings. I like it. These girls are on a roll.

  • @Zzanguluv
    @Zzanguluv Місяць тому

    Thank you 🩷

  • @spunj
    @spunj Місяць тому +2

    I'm a little disappointed that they didn't allow Slow Rabbit creative control on this EP like their debut, that guy literally never misses really and Magnetic was close to a magnum opus. I'm not saying this EP is bad by any stretch, but I really like his production catalog.

  • @kevinlambo3211
    @kevinlambo3211 Місяць тому +1

    I dont know why people hate this song. It's such a fun and easy to listen to song

    • @felixdaberenachi
      @felixdaberenachi Місяць тому +5

      They do not hate the song they just don't like illit for some reason.

    • @johnmarcmansa2990
      @johnmarcmansa2990 Місяць тому

      ​@@felixdaberenachithis! they drag illit for the stupidest reason

  • @neronerolovee5705
    @neronerolovee5705 Місяць тому +1

    I would love for you to check out their Lucky Girl Syndrom MV! And their ILL LIKE YOU ALBUM! Im obsessed!

  • @nono-wc6gc
    @nono-wc6gc Місяць тому

    all I can say it's nostalgic and reminds of some older time songs

  • @LePsychicSidekick
    @LePsychicSidekick Місяць тому +1

    It has the catchiness of "Nobody" by Wonder Girls.

  • @aisarenda
    @aisarenda Місяць тому

    7:47 it is Iroha's line
    "저 멀리서도, oh (oh), my (my) gosh (gosh)
    끌어당겨, you're my crush, 초능력처럼"

  • @marisandre6287
    @marisandre6287 Місяць тому +1

    Purple kiss on my bike next please 😭🙏

  • @carolconstantino1638
    @carolconstantino1638 Місяць тому +1

    Hello PD, thank you for this review on Illit. Can you review PURPLE KISS comeback ON MY BIKE next please!

  • @skyyyyyskyyyy
    @skyyyyyskyyyy Місяць тому +3

    I now realised that they were planning to go in this route even before the start of their survival show. That's why Jeemin,Jiwoo,Jeongeun,Jiyoon were scrap from it. But I still like this too

    • @LoafII87
      @LoafII87 Місяць тому +1

      Jeemin,Jiwoo,Jeongeun,Jiyoon were scarpped bc they were not good enough

  • @lumpnubs25
    @lumpnubs25 Місяць тому +1

    React to their other songs I’m Pretty and Tonight I Might. Both have lyric videos.

  • @shuyi_555
    @shuyi_555 Місяць тому +1

    This type of romantic but mellow beat reminds me a lot of Kiss Me More by Doja Cat

  • @ludmilaa06
    @ludmilaa06 Місяць тому

    THE BOYZ TRIGGER NEXT PLEASE❤

  • @WJHallyuLover8365
    @WJHallyuLover8365 Місяць тому +1

    I can be sure to say Cherish is so good and lovely even though I will not expect them to surpass magnetic

  • @bela3760
    @bela3760 19 днів тому +1

    IROHA LOOKS LIKE ANIME GIRL PRETTY

  • @OrenjiArms
    @OrenjiArms Місяць тому +3

    100% agreed, not as catchy but I also like it more , it’s catchy enough that I want to hear it but not so much so that it’s an ear worm I think im gonna dislike if I hear it too often

    • @cloudsn
      @cloudsn Місяць тому

      Magnetic was cute, but I got tired of it really fast. I feel like this isn't as repetitive? So I can listen to it more.

  • @LeoLoveCookie
    @LeoLoveCookie Місяць тому

    Would love to see you react to Misamo’s newest song Identity! The MV Quality and sound is so different from anything both them as a subunit and Twice have ever done imo😍🔥

  • @ssstarpowerrr
    @ssstarpowerrr Місяць тому +5

    tbh if you listen to the mini, i personally feel that tick tack should’ve been the title, it would have been such a nice follow up song to magnetic to establish a signature sound to them

    • @oaaat_oaaat
      @oaaat_oaaat Місяць тому +1

      Tick-Tack will probably be a promoted b-side

    • @ssstarpowerrr
      @ssstarpowerrr Місяць тому +1

      @@oaaat_oaaat i’ve seen most people bet on iykyk to be the next promoted song unfortunately :( i really hope they’re wrong and the girls promote tick tack

    • @stormnightmare4378
      @stormnightmare4378 Місяць тому +4

      @@ssstarpowerrr Both of the songs seem to have a choreo and have been performed at fan events, so we have to wait and see I guess ^^'

    • @KiGeprak
      @KiGeprak Місяць тому +1

      @@ssstarpowerrr i think, in hybe's usual business:
      - iykyk is the track promoted alongside cherish in the first week
      - tick tack could be the track performed in follow-up promotions

    • @sakurasunsets
      @sakurasunsets Місяць тому +1

      problem is people would have done the same they did with le sserafim and say they chose a song they barely sing in. i like cherish as the title as it lets them show a lot their strengths after people were saying they had no talent etc. they will likely start promotions for tick tack sometime in the near future!

  • @chikenman334
    @chikenman334 Місяць тому +3

    Minju = red hair, Moka = brown hair

  • @AndresSanchez-zf6yu
    @AndresSanchez-zf6yu 9 днів тому

    Love the channel!! Love the quality of your videos! What camera do you use for recording?

  • @JeanYouLuckyBoi
    @JeanYouLuckyBoi Місяць тому +2

    Yep I agree it's less catchy but it's more chill than Magnetic imo.

  • @skyyyyyskyyyy
    @skyyyyyskyyyy Місяць тому +1

    Minju can sing duhh she's former YG trainee.

  • @SanctuaryPassion
    @SanctuaryPassion Місяць тому

    PD PLEASE PLEASE REVIEW MADEIN's comeback. Both songs are SO GOOD!!! I'M BEGGING 😭😭😭

  • @FelisLeo_
    @FelisLeo_ 6 днів тому

    A lot of the visual language of this video (and kinda Magnetic too) feels very early Tim Burton or Wes Anderson. The bright and quirky but slightly warped and disproportioned versions of otherwise mundane settings. Everything looks like it should be happy and cozy, but with how empty some of the shots are and how isolating the lighting gets it starts to take on a kinda lonely and liminal feeling.

  • @neoc1ty
    @neoc1ty Місяць тому

    This song is like a 3 member song.. justice for yunah and moka

  • @hafidzmoech6518
    @hafidzmoech6518 Місяць тому +1

    the song is a grower

  • @mogumochi
    @mogumochi Місяць тому +1

    Is there a video of him reacting to magnetic?? I can’t find it

  • @aysenurg5609
    @aysenurg5609 Місяць тому

    11:37 shining mouth scene with red curtain looks like a Caravaggio painting. Lol

  • @gwen6622
    @gwen6622 Місяць тому +2

    i havent finished the video yet so i dont know if you saw this at some point, but the video was directed by Digipedi because of course it was haha, who else would do a video like this in kpop? this video is kinda reminiscent of Fromis 9's Love Bomb and Fun, Gugudan's Chococo, Oh My Girl's Liar Liar, Orange Caramel's Catallena, Pentagon's Naughty Boy, and any other Digipedi video that involves a weird, unconventional concept and visual motif that is iterated on in lots of different ways. the uses for teeth and tooth-related imagery in this video are so creative, like the different ways that Love Bomb uses bombs, Chococo depicts craving chocolate, Naughty Boy depicts frogs, etc. everyone loves Digipedi for their use of strong, bold, primary colors, but i think their interesting and unique concepts are what set them apart the most

  • @TristanLoh4200
    @TristanLoh4200 24 дні тому

    minju sounds like ahn jiyoung... no wonder you said it was R&B

  • @carmethyst
    @carmethyst Місяць тому

    Hi PD! Please react to Jaehyun's latest single: Unconditional!
    I'd love to see your reaction to that! Hehehehe. Thank you

  • @BABYMONSTER_RORA_RAMI_AHYEON_3
    @BABYMONSTER_RORA_RAMI_AHYEON_3 24 дні тому

    Iroha is the youngest member of ILLIT.

  • @kurzweber3041
    @kurzweber3041 Місяць тому +3

    This all feels a little rushed and as such underwhelming on the first listen. I think this may have been an album track orginally, not a main drop.
    It's just a feeling I get. It's more of a laid back sounding kpop gg track.
    This is in no way a reflection of the girls talent because they are talented.

  • @grace.christina
    @grace.christina 29 днів тому

    I feel like I’m the only one that thinks this song sounds scary 😂 the melody is really eerie when you take the instrumental away

  • @amxchaa2680
    @amxchaa2680 Місяць тому

    i hope you react to lucy recent release "villain"

  • @xeeranad
    @xeeranad Місяць тому

    THE BOYZ TRIGGER PLEASE

  • @delena111
    @delena111 Місяць тому

    V's Fri(end)s please

  • @abelztry7201
    @abelztry7201 Місяць тому

    Did you reacted to magnetic? Or it got deleted or restricted on my country?

  • @blooma1020
    @blooma1020 Місяць тому

    18:32