How I Built a Booming Custom Furniture Business Online

This video shows you how Sheldon Myeroff turned his furniture making hobby into a profitable international custom furniture making company - all after retirement! Success came primarily from specialization with a focus on designing, building and selling custom-made river (epoxy) tables. A “river table” is two pieces of natural wood with a river of epoxy resin flowing down the middle. That’s become 80% of his furniture making business.
Sheldon started Chagrin Valley Custom Furniture from his home in 2013, but only became serious about growing the company after moving into a large manufacturing facility in 2017. CVCF has become a manufacturer of high quality, handcrafted, custom designed furniture, specializing in custom live edge epoxy tables and desks for sale online to individuals and businesses throughout the continental United States and Canada. Sheldon’s innovative ideas for furniture and his furniture business have become a hallmark of his success.
The audio for this video is comprised of extracts from Andy Levine’s Second Act Stories podcast on December 7, 2020, and titled “Goodbye Executive Recruiting…Hello Furniture Marking". Andy interviewed Sheldon and CVCF VP of Operations Zach Schulte for this podcast - which Adam wrote and voiced. The full podcast is only 20 minutes long and we hope you’ll give it a listen. You can find it at www.secondactstories.org/.
The Chagrin Valley process is different from other custom furniture makers because we only make true custom furniture. That means you don’t go online to order and pay at the start of the process. With CVCF, you are part of the furniture-making process every step of the way as together we create a completely new, one-of-a-kind piece of epoxy resin furniture, specific to your unique needs and desires. You give us your design idea, choose the epoxy color, wood slab, make tweaks in the design, all remotely through video technology. You can even have an emblem or your company logo machined into the wood and filled with epoxy, or embed items in the epoxy such as school and college logos, rocks, crystals, and other sentimental memorabilia.
We harvest our wood sustainably, often under the direction of the Forest Service. This ensures the long term health of the forest. We spend up to 2 years removing moisture from the logs before starting to work with them. This helps prevent warping and cracking of the wood. Our 6,000 sq. ft. workshop is fully equipped to handle all the challenges of making a beautiful epoxy resin river table, which includes a temperature controlled, clean spray room for a smoother, scratch-resistant coat. We also offer a large variety of metal and wood legs, plus you can design your own legs if you wish.
Our furnishings include custom epoxy resin river tables, epoxy resin river beds and headboards, epoxy resin desks, epoxy resin wall art, rustic to modern farmhouse tables, barn doors, benches, countertops, shelves and so much more. Prices for our conference tables are based on such factors as size, wood species, live edge/not live edge, conference table components epoxy resin, engraved company names, engraved logos, embedded objects in rivers, etc. Prices for our solid wood and live edge conference tables start at about $4,500, average about $9,000, and top off at about $18,000. Prices for conference tables with epoxy resin rivers and epoxy-filled CNC logos or scenes will cost more.
For a quote on handcrafting your epoxy resin river furniture design and shipping it to your home or place of business anywhere in the USA, call Sheldon Myeroff at 440-591-551, scan or take a photo of your design and text it to us at 440-591-5511, or email to [e-mail].
Learn More About How CVCF Strives to Make the Highest Quality Live Edge River Tables in America: www.chagrinvalleycustomfurnit...
Website: www.chagrinvalleycustomfurnit...
To see design options for river table epoxy colors, wood species, legs and more: www.chagrinvalleycustomfurnit...
To fill out a form and request an estimate, scroll to the bottom of this page:
www.chagrinvalleycustomfurnit...
To learn how to draw, design, measure, make and order your own custom built furniture in the USA: www.chagrinvalleycustomfurnit...
To see our custom live edge epoxy resin river table gallery: www.chagrinvalleycustomfurnit...
To get ballpark prices on custom furniture: www.chagrinvalleycustomfurnit...
Filmed & Edited by Ken Weiss, www.WeissCreativeLLC.com
From: Second Act Stories Podcast, Andy Levine

[@tomsmith438]

Very inspiring. He has a lot of energy at 68 years, so maybe there is still hope for me :)

[@chagrinvalleycustomfurniture]

Go for it! Be 60 years old or 60 years young - it's your choice :)

[@Austinroofingcontractors]

Hello, I'm Gary, I'm curious, what's your dream or vision of doing something like this?

[@nhlanhlacustoms6731]

This is highly motivational and inspirational,lm in South Africa recently discovered my gift,im currently going through what you went through,to build anything with limited resources just to get by,but lm determined to do this,lm currently doing research so as to master the concept to run a manufacturing business....You just added more confidence in me...lm also looking for a mentor that i can learn from.You inspire me sir...l have subscribed to your channel.

[@onepointech2329]

Inspirational 👍

[@OfficialMGPlays]

How do you ship that monstrous table?

[@marcogarcia7655]

How do I get my market my ideas if I lack funding though

[@joshuarhoades5569]

just watched again very inspiring if a guy says he wants an aquarium stand

[@ivoryphillips4750]

This a great video very informative I was looking into the possibility of starting a sort of similar business do you have any advice

[@chagrinvalleycustomfurniture]

Find quality vendors for slabs and bases/legs. If you don't cut corners on a quality product, you'll have no shortage of customers.

[@draxxx_exe]

@@chagrinvalleycustomfurniture “cut corners” I see what you did there.

[@Austinroofingcontractors]

Ivory, your job is to create art. Watch Seth Godin's Video, and note the comment Sheldon made at the end, the next niche they can run with!!!!

[@devonabraham7407]

Hello Sir
My name is Devon Abraham, and I am from Grenada in the Caribbean,
I have my own furniture shop where I make custom furniture for people, never used raison, what really is my desire is to be able to make a living from furniture making than just surviving
How can you help

[@bonniec.ddisashi6686]

I'm inspired currently opening my factory manufacturing exclusive Arne Jacobsen Egg and Swan Chairs

[@chagrinvalleycustomfurniture]

Thank you and good luck to you!

[@bunnylou4993]

Helps to have a dump truck full of cash as he did to start this very expensive start up business. Head start for sure.

[@guybartlett9587]

Thanks

[@michaelrutwaza6576]

Hey
very inspiring .
how about getting iinternship with you guys
what re the requirements

[@1lapmagic]

Reread your comment now that it's a year later and ask if you would give yourself an internship with the effort you put in there.

[@nkhataaaron3196]

Wow every inspering

[@orvillehedge8964]

Nice business I would like to you a order

[@grayhassmann]

Probably take the word “HOW” out of the title.

[@chagrinvalleycustomfurniture]

Maybe. Check out the complete interview at www.secondactstories.org/​. Then let me know how you feel about it. Thanks for watching, by the way.

[@o0motorhead0o]

River tables are so tacky 🙄

[@chagrinvalleycustomfurniture]

Sorry to hear that river tables aren't for you. Check out some of our other projects in the gallery to see if there's anything else you like.

[@trevorjamesfitness6988]

They're great in the right setting

[@matthewbrady5214]

Yup

[@1lapmagic]

1. Be rich boomer

[@jeffreycunningtown5730]

Splendidly to see Woodglut have new plans which helped me save some money and energy for this construction.

[@yurakovalec7292]

There are many similar projects in Woodglut's plans.