Recognizing What Publicity Teams Look For | RT Lab: Critics Edition | Part 7

Diane Nguyen, Director of THE MRKT’s AAPI Division, outlines what publicity and promotional teams are looking for when vetting journalists to cover various titles. In particular, she says, they look for press with a wide audience, and press who serve and reflect underrepresented audiences.
Moderated by Kristian “Krit” Fanene Schmidt, Writer and Host: @whatwouldkritdo, whatwouldkritdo.com/
Panelists:
Cooper Andrews - Actor, The Walking Dead and Shazam!
Diane Nguyen - Director, AAPI Division at THE MRKT
Dino-Ray Ramos - Journalist and Founder of DIASPORA, @DinoRay
Shelli Nicole - Culture Editor and Writer for outlets such as Vogue, Architectural Digest, and Thrillist: @HiShelli
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Courtesy of Extreme Music
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