What is purpose limitation?

No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: content.ketch.com/request-dem...
Max Anderson, Head of Product at Ketch, explains the term purpose limitation and what it means in the world of data privacy.
Purpose limitation is a fundamental principle in data privacy that restricts the use of personal data to specific, explicitly stated purposes that are justified and lawful at the time of collection. It ensures that data collected for one purpose cannot be used for unrelated purposes without further consent or legal justification. This principle safeguards individuals' privacy rights by preventing misuse or unauthorized access to their personal information. Purpose limitation encourages transparency and accountability among organizations, fostering trust with individuals who expect their data to be used only in ways they have consented to or would reasonably expect. Compliance with purpose limitation is essential under frameworks like GDPR, guiding businesses to handle personal data responsibly and ethically.
Read more: www.ketch.com/blog/posts/purp...
#purposelimitation
---------------------
Ketch enables businesses and platforms to build trust with consumers and grow with data. The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth.
With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%. With Ketch Data & AI Governance, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives.
Book a 30min Demo today: content.ketch.com/request-dem...
---------------------
Follow Ketch on Linkedin: / ketchdigital
Follow Ketch on X (Twitter): / ketch_digital
Ketch Academy: academy.ketch.com/
Try Ketch for Free: www.ketch.com/ketch-free-cook...