Developing a Strong Brand Identity for Your Hotel

The days branding is limited to a logo and a set of colors are far gone. Your brand is who you are, how you behave and how you talk to your audience and it should be the starting point of your hotel interior design. As we see an increasing number of collection brands and concept hotels, we turn to the experts for advice in this intriguing panel discussion.
Host:
Jean-Luc Naret, Executive Director - The Set Collection
Speakers:
Steven Verrept, COO - Silex Group
Ruud Belmans, Co-founder and Creative director - WeWantMore
Camille Oostwegel, Owner & Managing Director - Oostwegel Collection
Independent Hotel Show Amsterdam - 16 Mar 2022 - Innovation Stage