Winter as a wedding photographer...8 tips | JULIA × GIL

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For many specialized wedding photographers, winter is a quieter time that can be put to good use! If you work on the right things, you will prepare yourself optimally for the coming season. Here are a few ideas on how you can use the winter time sensibly:
1. Relaxation
This point is at the top for a reason. The biggest threat to your business is yourself. Take care of yourself! Take a few steps back and make sure you relax. Not everyone has to do nothing to relax. Whatever relaxes you, plan time for it. This is the most important point in order to be able to attack 2025 properly.
2. SEO and website optimization
Have you updated your website recently? Now is the perfect time to improve your SEO. Revise your texts, optimise alt tags on your photos and make sure everything is mobile-friendly. A well-structured blog will also help you to become more visible online. Create landing pages for search terms such as locations or regions.
3. Put together a portfolio
Create a portfolio folder in which you always have your best photos to hand - including your RAWs! If you don't have the photos in your portfolio to hand at all times, many things will take longer: Which photos to send to a blog? Which photos to share on Instagram? Which photos do I need to edit with my new preset?
4. Create a data backup system
How do you secure your data in the long term? If you don't have a clear structure yet, winter is the best opportunity to introduce a reliable backup system. Remember to use both a physical and a cloud-based backup so that your images are really protected. We use Synology for this. Find out exactly what we do here.
5. Test and offer albums
Have you ever thought about offering your customers additional albums? Use the quiet time to compare providers and make test orders. This way you can offer your customers high-quality products in the future that will increase your sales. Here you can learn how to do it.
6. Increase your social media presence
It is especially important to remain visible in the off-season. Search queries for wedding photography are particularly high in the winter months! Plan posts for Instagram, share behind-the-scenes impressions or show highlights from previous years. We use UNUM and LATER for this.
7. Plan free projects
Winter is perfect for trying out creative ideas. In winter, locations in the city or in the studio are suitable, as the photos do not show the dreary nature. Use the opportunity to test new techniques or implement new ideas. You can later use these photos in your portfolio or share them on social media. This is the basis for all marketing. Here we write in detail about free projects.
8. Continuing education and networking
Continue your education by taking online courses, reading books or attending workshops. Now is also the ideal time to network with other photographers or service providers in the wedding industry. Joint projects or recommendations can help you in the long term.
Conclusion
The winter time doesn't have to be unproductive. Use the quiet months to optimize your website, revise your processes and express your creativity. This way you start the new season perfectly prepared and can offer your customers even more.
At the top of the list, however, is: relaxation.
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[@Christoph.Lucassen]

Ein weiterer, lästiger Punkt, der uns alle betrifft: Ich versuche bis zum Saisonbeginn mit dem Jahresabschluss und den Steuern komplett fertig zu sein, damit das nicht auch noch in der stressigen Sommerzeit auf mich wartet.