Mitch Prinstein on his book "Popular"

Mitch Prinstein Professor of Psychology and Neuroscience, and a member of the Clinical Psychology Program at the University of North Carolina at Chapel Hill talks about his new book titled Popular: The Power of Likability in a Status-Obsessed World.
Kids in the house just released over 10 videos of Mitch going over his new book. See more of his videos exclusively here:
bit.ly/2iYtxdE

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And the question is.. What does it mean to be likeable? And how to be(come) likeable?