Avoid the 30% App Store Fees, Switch to A Web Acquisition

Breaking away from traditional app funnels, Paired is leading the charge with web-first acquisition. In this episode of App Talks, Peggy Anne Salz sits down with Jessica Gotti, Head of Performance Marketing at Paired, to talk about how shifting to a web-to-app and full web funnel has been a game-changer-allowing the company to bypass the 30% app store commissions, regain lost data visibility, and attract higher-intent users. Jessica breaks down how they built their web onboarding funnel, why it's working, and how it’s shaping their 2025 strategy.