shop 'til you drop: horror's condemnation of overconsumption

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  • Опубліковано 16 тра 2024
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    “Shop ‘Til You Drop!”: Consumerism and Horror by Aviva Briefel www.degruyter.com/document/do...
    “How a bonkers horror indie about a murderous red dress became a clever satire of consumerism” by KC Ifeanyi www.fastcompany.com/90438515/...
    “How 9/11 convinced Americans to buy, buy, buy” by Emily Stewart www.vox.com/the-goods/2266288...
    “A brief history of consumer culture” by Kerryn Higgs thereader.mitpress.mit.edu/a-...
    “The rise of American consumerism” www.pbs.org/wgbh/americanexpe...
    “Toward a Throw-Away Culture” by Nigel Whiteley www.jstor.org/stable/1360444
    “Consumerism and its discontents” by Tori DeAngelis www.apa.org/monitor/jun04/dis...
    “Earth suffers as consumerism spreads” www.nationalgeographic.com/en...
    “What turns Black Friday shoppers into raging hordes?” by Emilie Le Beau Lucchesi www.nytimes.com/2017/11/21/we...
    “Zombies, Malls, and the Consumerism Debate: George Romero's Dawn of the Dead” by Stephen Harper www.americanpopularculture.co...
    “One Generation Consuming the Next: The Racial Critique of Consumerism in George Romero’s Zombie Films” by Henry Powell digitalcommons.colby.edu/cgi/...
    “Horror auteur is unfinished with the undead” by Katrina Onstad www.nytimes.com/2008/02/10/mo...
    “At O’Hare, President says ‘Get on Board’” ​​georgewbush-whitehouse.archiv...
    “Branding America: Patriotic Products and Consumerism After September 11th” by Lori Bindig digitalcommons.sacredheart.ed...
    “The Wal-Mart Blitz Day Verdict” www.newyorker.com/news/news-d...
    “Samsung launches 2008 Plasma TV line” www.planetanalog.com/samsung-...
    Wal-Mart Has Finally Stopped Fighting $7,000 fine www.huffpost.com/entry/walmar...
    Chaos in the Cabbage Patch www.washingtonpost.com/archiv...
    From Crisis to Consumerism: The History of Black Friday www.thecrimson.com/article/20...
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КОМЕНТАРІ • 546

  • @Yharazayd
    @Yharazayd  24 дні тому +345

    shout out to peter strickland's *in fabric* and brian yuzna's *society* ... also, self-plug, i think my video on the people under the stairs is a good companion piece to this one so maybe check that out too okay bye

    • @BeanMagoon
      @BeanMagoon 24 дні тому +10

      society is incredible, vouch for that one

    • @DanTheElevator
      @DanTheElevator 24 дні тому +3

      Society immediately jumped to mind as I watched this video.

    • @binkusbonkus
      @binkusbonkus 24 дні тому +10

      I would highly recommend Friday Black by Nana Kwame Adjei-Brenyah. The whole books is fantastic, but the titular short story would slot in perfectly to this videos analysis

    • @Yharazayd
      @Yharazayd  24 дні тому +11

      @@binkusbonkus thank you! always on the hunt for good books, placing a hold with my library immediately

    • @Enbionic_Titan
      @Enbionic_Titan 23 дні тому +2

      I love your videos and essays. You're literally one of my go-to's on YT, along with Skip Intro, F.D, and Kadijah. This one hit me so hard in my anti-capitalist heart that I'll have to come back to it later. That Blitz Day story made me so angry and sad that I had to shut it off. 7k was a pittance and they couldn't even pay that... I saw Thanksgiving last November, and I nvr rooted for a villain more lmao

  • @jonfro-mez
    @jonfro-mez 24 дні тому +1122

    The story you tell at the beginning is truly horrifying. A life lost over some fucking TVs.

    • @mangyfossa
      @mangyfossa 24 дні тому +116

      What's even sadder is I'm sure he's not the only one. How did we get here, when manmade goods that we will never ever truly need become superior to human life. It's disgusting. I can't think about it too long without wanting to destroy everything I have and never get anything again. It's just not worth it...

    • @ahobimo732
      @ahobimo732 24 дні тому +37

      I agree. It was intense. But I can't say it surprised me at all. Human beings can be quite reprehensible.

    • @c0ffinfl0p
      @c0ffinfl0p 24 дні тому +6

      Thats Long Island for you

    • @wodthehunter8145
      @wodthehunter8145 23 дні тому +10

      Eli Roths "Thanksgiving" is literally based on this event.

    • @jesusisunstoppable4438
      @jesusisunstoppable4438 23 дні тому +1

      And Yet you love Apple iPhone, Computers etc etc
      Documentaries on YT Showing Apple using Forced Child Labor and
      People Dying from the horrible working conditions.
      And you don't give damn.

  • @thalia9789
    @thalia9789 24 дні тому +745

    Anytime I see someone say they miss "the chaos of Black Friday" or "Black Friday isn't what it used to be" I think of that poor man that died at Walmart. I think It's sad that capitalism has fucked with our heads so badly that we're now idealizing things that actively harmed/harms us.

    • @chibiktsn3
      @chibiktsn3 23 дні тому +35

      Exactly! I understand reminiscing if you had some good Black Friday memories, but the longing is weird.

    • @supme7558
      @supme7558 15 днів тому +1

      One person gimme a break

    • @0SlowOperator0
      @0SlowOperator0 15 днів тому

      Go live in Communist North Korea if.you think its so bad here. Youre just an ungrateful brat.

    • @wxytxtrs6563
      @wxytxtrs6563 14 днів тому +14

      ⁠@@supme7558 There’s more than just 1 person that has died like this in the past decade. Besides, it’s still one person too many for something as flippant as buying a TV. How would it feel if somebody you loved was that one person, and other people had a general disregard for their loss of life? Life is precious and infinitely more valuable than consumer electronics, don’t allow anything to numb you into apathetic submission. When people stop caring about other human lives, only a select few win- and it’s not you or me.

    • @Silks-
      @Silks- 13 днів тому +4

      The only excitement some people had in their mundane life. I can see the attraction in their shoes, however sad it may seem from an outsiders perspective. They should try find a hobby to scratch that itch instead though. Consumerism’s hollow.

  • @simplenough
    @simplenough 24 дні тому +837

    Horror - consumption is bad!
    Also horror - go see these 37 sequels!

    • @Yharazayd
      @Yharazayd  24 дні тому +296

      😂 i'll put that on the studios though

    • @sydney9011
      @sydney9011 24 дні тому +13

      You'll have to take that one up with Charles Band, haha!

    • @otterzrkuhl
      @otterzrkuhl 24 дні тому +72

      That's more corporate Hollywood than the horror genre itself but the irony is there lol

    • @scream1996
      @scream1996 24 дні тому +8

      no cause let's talk about it

    • @simplenough
      @simplenough 24 дні тому +6

      @@scream1996 ok, let’s talk

  • @bakedpotato1717
    @bakedpotato1717 24 дні тому +905

    “The judge sided with OSHA”
    Oh thank god, some justice
    “Walmart was fined $7000”
    I hate this country

    • @diegowushu
      @diegowushu 24 дні тому +58

      Even in my shitty 3rd world country something like this would end up with the store manager in jail (and whomever told them to do stuff this way probably too) and some hundreds of mils in fines, what are you guys even doing there.

    • @kiing.diimon4984
      @kiing.diimon4984 24 дні тому +42

      @@diegowushurapidly becoming fascist. That’s what we’re doing lmao

    • @TreeHairedGingerAle
      @TreeHairedGingerAle 23 дні тому +37

      And then they didn't even pay it. 😑

    • @lorelig
      @lorelig 23 дні тому +43

      $7000 is what a human life is worth to that judge.

    • @adrianghandtchi1562
      @adrianghandtchi1562 22 дні тому +26

      And they didn’t even want to pay that, And kept pushing it away until they paid for in 2015. Yikes yikes yikes

  • @kembizorina
    @kembizorina 24 дні тому +1345

    I feel like maybe the reason why They Live (1988) is a favorite amongst far right people is because it's a narrative about mass conspiracy. Despite the fact that the movie is an 'up yours' to Reagan and capitalism/consumerism, far right viewers probably love it for the 'we're not like you sheeple' thing and that's how they miss the actual message of the movie.

    • @srose1088
      @srose1088 24 дні тому +131

      Yes, and I think conservatives tend to be more nostalgic as well. So, a movie from a time long gone gives a sense of comfort and reassurance in your beliefs that it used to be better.

    • @shalalala4875
      @shalalala4875 24 дні тому +1

      it’s also a testament to just how effective far right brainwashing has become- fringe theories that Jewish people and liberals are the real boogeymen mind controlling everyone and everything- not capitalism, no, it’s Jewish people and liberals and feminism that actually hold all the power and are enslaving the masses. Far right propaganda has convinced people that they are victims of progressive ideas, and of actually marginalized groups. Misplacing the blame on someone ‘other’. people living in poverty are indoctrinated to misdirect genuine dissatisfaction with the failing of society and poverty away from class inequality and toward ‘the left’, immigrants, ‘liberals’, etc. And what used to be a fringe theory has become really effective far-right radicalization for people who feel disenfranchised. So the same far-right people who watch that movie really resonate with it, really believe it. And it’s like, you guys were on the right track by questioning wealth inequality and classism but you didn’t keep looking and thinking further- you got swept up in the false, easy ‘answer’ which is to pin the blame on whoever society having a moral panic about at the time.

    • @spectrumefp
      @spectrumefp 24 дні тому +77

      Not as weird as Paul Ryan loving Rage Against the Machine.

    • @jakebeach8308
      @jakebeach8308 24 дні тому

      If far right people are good at anything, it's missing the main and obvious point, and assuming it supports their completely unhinged view on the world.

    • @djorankeil
      @djorankeil 24 дні тому +81

      I think there's also an element of looking solely at the surface of things. It seems like a pretty pervasive thing when it comes to misunderstanding art by, in particular, the far right. Like all the songs played at Trump rallies, as a for instance.

  • @emily-crawford-soprano9181
    @emily-crawford-soprano9181 24 дні тому +446

    Based on this fabulous essay, is this why we currently group ourselves online based on what we consume? “Book girlies” “cottage core” or pick an aesthetic. It’s like we feel distant connection based on our clothes and makeup and books. But all too often, it’s a shallow connection.

    • @shalalala4875
      @shalalala4875 24 дні тому +11

      wow I never thought about that but that feels really spot on

    • @flowerheit4512
      @flowerheit4512 24 дні тому +25

      idk i feel like the aesthetic is a surface representation of shared values, or at least shared hobbies, right?

    • @lucia-di-lammermoor
      @lucia-di-lammermoor 24 дні тому +1

      Only in the west, lmao.

    • @AC-dk4fp
      @AC-dk4fp 23 дні тому +30

      Its all by marketing design. Hence video game publisher taglines like 'For the Players'. Humans are tribalistic by nature and marketing can't change human nature so it has to exploit it instead. Subcultures were organic originally but you don't get paid for waiting for organic subcultures to pop up.

    • @Voingous
      @Voingous 23 дні тому +18

      @@lucia-di-lammermoor So true! Le based countries like Japan, India, and China would never sort people into categories for ostracization!

  • @ElkiLG
    @ElkiLG 23 дні тому +253

    God, the 7000 dollars fine. And the reason they didn't want to pay was probably because they thought "if we have to pay, it means we could be held responsible for the next time this happens too".

  • @GiulianaBruna
    @GiulianaBruna 23 дні тому +167

    When big discounts arrive I always remember my mom saying that "the business never lose, so that's the price they could be selling it" but we keep falling in the trap like they got us hostage.

    • @Vapourwear
      @Vapourwear 20 днів тому +6

      That’s not strictly true. Things are frequently sold at a loss, and not just “loss leaders.” Shit they don’t sell costs them money in opportunity to stock/sell something else.
      “Shop Around the Corner” milks this for endless laughs and is utterly worth a watch.

    • @danlowe
      @danlowe 19 днів тому +14

      @@Vapourwear Please don't apply mom and pop economics to an international corporation with the GDP of a small country and the means to secure debt and offshore supply chains that significantly alter the purchasing power of a dollar in both that market and ours. Store level shrink is not a loss unless it becomes a pattern common to the whole infrastructure of the company. Store level margins only matter when your economy isn't a money printed offshore stock buyback ponzi. God I hate this economics 101 interpretation of our political reality.

    • @Vapourwear
      @Vapourwear 19 днів тому

      @@danlowe you realize your assumption that we’re talking about a giant worldwide operation here is just as presumptive as what you were accusing me of being here. In fact, more, as I hedged and admitted that the situation OP’s referring to frequently does occur.
      I hate this reading skills 101 interpretation of the shit that I write on the Internet.

  • @sho_alii
    @sho_alii 24 дні тому +138

    Although not a horror film in an explicit sense, yet still influenced by and has clear undertones of horror. The Stepford Wives (1975) also carries interesting social critique and satire of domestic culture, briefly in relation to consumerism. Namely the link between housewives and shopping, which is most clearly showcased by the film’s eerie ending.

    • @saramoreira9847
      @saramoreira9847 24 дні тому +30

      Sorry to Bother You is another good one to watch, all the horrendous things that happen in the third act are driven by greed, consumerism and capitalism.

    • @sho_alii
      @sho_alii 24 дні тому +15

      @@saramoreira9847 Definitely, the film really starts entering new territory genre-wise by the third act. Great film!
      Another fantastic film that dives into similar fields is Network (1976). One of the greatest films of all time imo!

  • @legendaryfrog4880
    @legendaryfrog4880 17 днів тому +49

    There's also another aspect of 'They Live' that is often laughed at, but is actually genius. In the alley, Piper is trying to get David to put on the glasses, but David keeps refusing and openly declares 'I don't want to get involved'. The scene is long, but it's very instructive on just how hard it is to get people to change their minds and see the truth. We don't want to know the truth. We'll fight our friends to not see. Carpenter is a genius.

    • @jumpingman6612
      @jumpingman6612 12 днів тому +2

      This, brilliant movie

    • @FedericoPalma
      @FedericoPalma 3 дні тому

      Plato's Cave... somewhere in the 400's b.C.

    • @Cryostal
      @Cryostal 3 дні тому

      Just like christains not accepting Islam

    • @legendaryfrog4880
      @legendaryfrog4880 3 дні тому

      @@Cryostal Or Muslims not accepting their god is made up.

  • @tayzers69
    @tayzers69 23 дні тому +75

    the culture of consumerism is difficult to escape even when you have a bone deep hatred for all things that stem from it. when youre isolated, when youre miserable, when the world is constantly beating you down, what do you turn to? even therapy is really nothing more than a product. humans have certain social needs that must be fulfilled, but in a world where the soul is being increasingly rapidly sucked out of everything and whatever manages to break through is stifled and ridiculed, what else do we have to turn to but the temporary dopamine kicks? what can else can we get attached to when we're estranged from friends, family, peers, and ourselves? there really isnt a choice. some people are strong enough to resist it on an individual level, but as a collective, there really is no other choice but to participate or languish in feeling ostracized and outcasted, possibly on a permanent level. there is no escape. im sure there are advertisements in hell too

    • @danlowe
      @danlowe 19 днів тому +11

      I agree, and I think we'd normally find comradery in our common ground but we're also being conditioned to blame our dissatisfaction on each other, to blame social movements or groups of people. Never the concrete institutions themselves

    • @graceomalley5572
      @graceomalley5572 9 днів тому +1

      im sure the advertisements in hell are for our own planet too "Come to Planet Earth! It's Hell but you can PAY to get out of it!"

  • @mariapaz6379
    @mariapaz6379 24 дні тому +140

    My queen has spoken, thank you for blessing us with your content.
    Edit about the topic: I feel like the most horrifying part of hyper consumerism is how ubiquitous it is. You cannot get out of the machine, unlike in "matrix" and "they live", there is no magic object or action that can get you out of here or let you see the truth, every effort to fight consumerism, leads to the efforts itself getting consumed. Trends like minimalism or cottage core, which were *sold* as a new lifestyle for people who wanted to escape hyper consumption, got packaged and sold as instagram prefect photos and videos. You cannot fight it, you cannot run from it, we speak through our phones, study from our laptops, live in our homes, wear our clothes and everything is bought. Even the mirror that we use to look at our reflection was once a product sold at a great deal.

    • @LynnHermione
      @LynnHermione 23 дні тому

      Actually most of us are away from hyperconsumerism because we dont have money. Americans often forget how much of their hyperconsummerist cultire is NOT replicated elsewhere. My country had black friday ONCE, the next year all shops faked the discounts, people said fk u, and no one cared about black friday again. I don't even buy new clothes anymore, I buy the bargain bin at second hand shops or make my own, bc I am not paying that much.

    • @yael5067
      @yael5067 22 дні тому +8

      I think there are things we can do, they just require community building to actually accomplish. Capitalism takes away community and separates us, then repackages the things (often connection and identity) we want as products.
      It would be difficult if not impossible to completely disentangle from this, but I think it is possible to get out of a lifestyle of OVERconsumption. We can stop buying things we don't need, stop relying on purchasing stuff for self care, make things, give things away, and forge relationships with others who are doing the same thing to build a greater web of community sufficiency! It's not hopeless, but it does require work and time

    • @tau-5794
      @tau-5794 13 днів тому

      You're conflating "capitalism" with modernity and nihilism. This isn't what you get when there is the free exchange of goods and work, this is what happens when people don't have anything to believe except a completely materialist worldview. Trust levels have eroded all over the world and it's not companies causing it, they're just taking advantage of the situation that was spurred on by much more powerful actors who want us to be hate and spite filled plebians.

  • @wolvepotter5858
    @wolvepotter5858 24 дні тому +278

    Grown adults fighting over several Cabbage Patch Kids is still the height of comedy

    • @Iquey
      @Iquey 23 дні тому +24

      Then it becane Stanley cups..and then peche pots in australia.

    • @HeatherHolt
      @HeatherHolt 22 дні тому +24

      I remember the tickle me Elmo phase when i was a kid. Seeing parents fight over the last laughing Elmo doll at Kmart like toilet paper during Covid.

    • @FuegoJaguar
      @FuegoJaguar 19 днів тому +6

      then green pieces of paper with no inherent value

    • @bobblueford
      @bobblueford 17 днів тому +2

      Somebody should speed up the video and add the Benny Hill music to it.

    • @SlapstickGenius23
      @SlapstickGenius23 11 днів тому

      @@Iquey Did you mean Le Creuset peche pots? Otherwise, Le Creuset is still a good quality design brand.

  • @Sweetinfernalcreature
    @Sweetinfernalcreature 24 дні тому +86

    I love this kind of horror! Everyone makes fun of it and says it’s dumb and maybe it is a little camp, but I love how it has such a serious undertone, but it has a silly concept like killer donuts or a killer dress or jeans…so great! Edit: I want to add that jingle all the way and so many 90s movies often used the lust for a child’s toy for their kid because they were absent parents (for many reasons, some not by choice) was a major trope.
    Also, I remember seeing the coverage of that Black Friday sale on the news. I was 17. I never liked Black Friday sales but that turned me off so much. I will never ever go to those mega sales like that.

  • @Scriven42
    @Scriven42 24 дні тому +70

    WAIT, it's just literally bubbling out of the ground and buddy's like "Yummy, bottle this and away we go!"??
    Were they Nestle?

  • @marypurcell5223
    @marypurcell5223 22 дні тому +38

    It’s a more tenuous connection, but I think of Scream and the fact that Ghostface’s costume was mass-produced from a Halloween store. It prevents the killers from being easily tracked by purchases, but I think it can also be tied to commodification and consumerism. The costumes are cheap and available, and is bought by (at least one) student to play a prank.
    Also, the sequels emphasize how the costumes became popular and thus more heavily prodcued amid the Woodsboro killings. The movies focus more on the commodification of violence, but I think there’s a thread of consumer culture in there as well.

  • @marielanomade
    @marielanomade 23 дні тому +79

    14:45 That moment was so unsettling to me and my dad when we saw Bush make that speech. We were both thinking ''Wth? No. We all need a good cry and reflect on things.'' It felt so much like the western world was told to carry on as if nothing had happened when in fact several buildings and thousands of people were suddenly missing. It felt callous and out of touch.

    • @emmawilson5784
      @emmawilson5784 21 день тому

      Especially when 9/11 happened due in part to greedy airlines who wanted to cut cost on security measures

    • @haleymist09
      @haleymist09 21 день тому +9

      I remember that. We were looking for a leader and uplifting words. And that's all we got? Yeesh.

    • @hotrox2112
      @hotrox2112 16 днів тому

      "Mission Accomplished"...

  • @HUeducator2011
    @HUeducator2011 24 дні тому +81

    This was great! This made me think about Covid-19 and how dystopian ads were during the time. Nasty nasty work

    • @uncanny_mac4660
      @uncanny_mac4660 24 дні тому

      "Please spend your money or covid wins! we're in this together."

    • @willytodd2750
      @willytodd2750 20 днів тому

      Ads? What about the governments? inb4 a bunch of Trump Vaxxed brainlets jump in here. Sweden never had any lockdowns, they still exist and didnt have any more of a problem with covid than any other country.

  • @photostrips
    @photostrips 24 дні тому +47

    "Tyler durden really ate when he said..." PLEASE I'm obsessed

  • @sukonetei4789
    @sukonetei4789 24 дні тому +55

    If Dawn of the dead isn’t mentioned in this I’m going to kick off
    Update: GAHHHHHHHHHH DAWN OF THE DEAD MENTION 💥💥💥💥💥

  • @saintdeleter
    @saintdeleter 24 дні тому +45

    monroeville mall mentioned. i worked at the guitar center at monroeville mall. there have been quite a few shootings there. when i was a kid i played at the mister rogers playground in the mall. then the big kids kept telling me there was zombies there and it made me scared and i didnt wanna play there anymore.

    • @saintdeleter
      @saintdeleter 24 дні тому +12

      they should make a dawn of the dead about abu dhabi. theres 100000000 malls over there. some of the craziest architecture of all time. bigger than some of the towns i have lived in. all built by slave labour. there is ideas to be discussed certianly

  • @LennyTruce
    @LennyTruce 24 дні тому +57

    I wonder if Poltergeist is part of this genre in Horror? Particularly, the home being filled with goods like merchandise and tv sets.

    • @BellaSwan18
      @BellaSwan18 24 дні тому +11

      Oh definitely!!! Even the development they live in is built in order to make money from the families moving there- despite the disrespect to the land and the spirits already there

    • @djorankeil
      @djorankeil 24 дні тому +3

      Poltergeist is the only horror movie that has ever scared me. I saw it when it first came to FTA TV when I was about eight. Clearly, I watched too much TV without supervision and something coming for me through a TV resonated :D

    • @Gisiebob
      @Gisiebob 16 днів тому

      is there any recognition of why the things are there in the narrative? is there any indication that the sets might be unexpected or should be unexpected?

  • @FishareFriendsNotFood972
    @FishareFriendsNotFood972 24 дні тому +136

    The Ultra Right unironically self-own on a weekly basis, lol

    • @user-pc3io5ji1o
      @user-pc3io5ji1o 23 дні тому +16

      Basically everything they say is a self own because they’re wrong so often lmao

    • @Vapourwear
      @Vapourwear 20 днів тому +6

      It’s the same on the left, they just wear less clothes doing it…

    • @invisibleloki26
      @invisibleloki26 19 днів тому +10

      Right...because nobody of left wing persuasion has ever embarassed themselves politically before...what a good faith comment section this is!

  • @fizzymilk2246
    @fizzymilk2246 23 дні тому +18

    such a great video. $7000 is the price they put on a human life, if that's not horror then idk what is

  • @Carolina57685
    @Carolina57685 23 дні тому +29

    For the people who like musicals, there's this Starkid horror musical called Black Friday that deals with an eldritch horror of sorts coming to humanity in the shape of a weird doll. It takes place on black friday (ofc), it has cults, it has tunes, it has criticism of the american government, it's got it all!
    It's available for free on youtube in the Starkid channel! They also have another musical heavily based on Invasion of the Body Snatchers called The Guy Who Didn't Like Musicals and that one is even better imo.

  • @ughIdontwantto
    @ughIdontwantto 20 днів тому +10

    in a video about the dangers of vapid consumerism, a shein commercial interrupts you mid-word. it can't get more meta than that

    • @ughIdontwantto
      @ughIdontwantto 20 днів тому +3

      oh, that part about bush jr's stint forgot to mention the irony of U.S. jobs being outsourced en masse at that time; factory labor moving overseas, so nearly everything (even US flags) were no longer made in america. the pockets of those at the top of the chain were being filled, and US money was lining the pockets of foreign factories, enriching them while americans found themselves out of work and with less purchasing power. yet we were told to keep buying because look how cheap these products are now!

  • @baileywatts1304
    @baileywatts1304 22 дні тому +15

    I think an important bit of context for The Stuff is that the film came out about a year and a half after the artificial sweetener aspartame was approved for commercial use and about a month after it hit the shelves in dang near everything under the brand name of NutraSweet

  • @thetaarakian
    @thetaarakian 24 дні тому +23

    Any video where The Stuff is a main talking point is huge bonus points. One of my favorite horror movies as a kid. This was an excellent video and a great look into portrayals of consumerism. Another big example of the absolute power of consumerism is the drive to re open in 2020. The whole "My mother would give her life to keep our economy strong" and all that.

  • @Mayizzle8
    @Mayizzle8 21 день тому +6

    I was 7 when 9/11 happened so I don't really have any distinct memories of the aftermath, but that portion of the video immediately made me think of the Boston marathon bombing and the fact that not even a day later every single t-shirt stand in the city was selling "Boston Strong" t-shirts. Always felt so weird to me that they were so ready to pounce on the merchandising opportunity and people just bought right into it

  • @srose1088
    @srose1088 24 дні тому +36

    I know I will always look at holidays differently after my retail job, and that's crazy to think about. The pandemic panic shopping was pretty bad too. You just see people reacting at their most basic instincts... all rational thought temporarily gone and its disturbing.

  • @unthinkablethailboat
    @unthinkablethailboat 24 дні тому +53

    3:45 “Horror has always been a great genre for exploring the deep-seated and/or flaws of Society.” slick edit right there

  • @TreeHairedGingerAle
    @TreeHairedGingerAle 23 дні тому +57

    Us: _Watching capitalism ceaselessly creating war, suffering, sickness, homelessness, loneliness, confusion, misinformation, exhaustion, environmental destruction, corruption, abuse, coercion, and desperation_ ಠ⁠_⁠ಠ
    The owning class: "...Hey, have you considered shopping about it? 🤷🏼‍♂️ Because you probably just aren't buying enough."

    • @RIVALContentJammerz
      @RIVALContentJammerz 17 днів тому

      Right, because none of that ever happens under communism. The socialist left were the ones all about censoring opposition and locking people down. Grow up.

    • @lainiwakura1776
      @lainiwakura1776 16 днів тому

      Funny, all that stuff is rampant in communist nations.

  • @Mysticbladegod
    @Mysticbladegod 22 дні тому +17

    Minimalism, Frugality, anti consumption, and degrowth are the solution. Less is more.

    • @Gisiebob
      @Gisiebob 16 днів тому

      put it on a tshirt and sell it to get the word out. we all need to buy more degrowth merch. these feel good things to say don't get us there, we have to recognise that our system of incentives that we made are the problem, and until that problem is addressed it will not go away.

    • @tau-5794
      @tau-5794 13 днів тому

      Degrowth is just fancy wordage that really means top-down artificial impoverishment of ordinary people.

    • @weirdo3116
      @weirdo3116 4 години тому

      minimalism is just another way for people(snake oil salesmen) and corporations to sell you things. only this time they're literally charging you to have less stuff.

  • @badusername1128
    @badusername1128 24 дні тому +28

    John Carpenter was right about Reagan (and possibly everything - I need to watch They Live apparently)
    So happy you came back to UA-cam! I love hearing your perspective and your voice!

  • @otterzrkuhl
    @otterzrkuhl 24 дні тому +17

    I recommend the movie Slaxx from 2020. It's about a possessed pair of jeans from a new line that's about to go on sale. The movie is silly but has some genuinely serious moments about the clothing industry and how obsessive with discounts and getting the hot new product literally destroys people.

    • @Yharazayd
      @Yharazayd  24 дні тому +3

      i actually checked it out doing research for this video. it didn't quite stick the landing but hell i had fun watching it

  • @legendaryfrog4880
    @legendaryfrog4880 17 днів тому +7

    It's so infuriating that the fine was only 7k, no arrests were made and Walmart still refused to pay and payed more to appeal. We really need a better punitive system in the U.S.

  • @janettewong9900
    @janettewong9900 24 дні тому +17

    Weird Al Yankovic’s parody of New Kids On The Block’s “The Right Stuff” (“The White Stuff”) is quite possibly a reference to the last movie

    • @Vapourwear
      @Vapourwear 20 днів тому +2

      O-R-Eoo, O-R-E-O….
      ;D

  • @WendlaBergmann
    @WendlaBergmann 24 дні тому +15

    I think often of the poor victim of the Walmart rush, especially lately when people talk about [x singer] tickets sales skyrocketing and stupid sippy cups, and the way workers are treated in between all that. Looking forward to watching the video ❤

  • @cloudy6113
    @cloudy6113 24 дні тому +14

    Oh wow this was soo good.That part about the glasses and how u see the world for what it is but then it becomes painful.I get it! Never knew a film was out there like that.We need more of it.

    • @TreeHairedGingerAle
      @TreeHairedGingerAle 23 дні тому +2

      Been one of my favorite movies since I was a kid. There's a lot of different layers like that throughout. Highly recommended movie!

  • @Zyxie_Zyxie_Zyxie
    @Zyxie_Zyxie_Zyxie 24 дні тому +13

    I’d say one of the best depictions of overconsumption and horror is the music video of XS by Rina Sawayama

  • @jennrat2982
    @jennrat2982 17 днів тому +4

    😂@ the first ad being for " Buy from Temu..shop like a millionaire.."😁👍

  • @zacheryturner8694
    @zacheryturner8694 23 дні тому +7

    Just to add to the list already made in the video I think the director cut of the Film adaptation of Little shop of Horrors is also a well done example of Capitalism get its comeuppance

  • @Ladyknightthebrave
    @Ladyknightthebrave 22 дні тому +15

    I think you've already gotten comments to this effect but I think the reason that They Live is so popular among conservatives, is because by unfortunate happenstance it's falling into the same sort of language used by conservatives. They always discuss their punching bag of the day as the other. 'They are coming for your children.' 'They are ruining your way of life.' frankly the language about atrocities going ignored is how they feel about like... Trans people being able to use the correct bathrooms. That to them is the atrocity.
    Incredible video btw 💜

    • @tau-5794
      @tau-5794 13 днів тому +1

      The atrocity is prepubescent children getting peer pressured into engaging in permanent disfiguring surgeries, and then when they inevitably regret it later in their lives they think there's nothing they can do other than end it all. This is not the kind of behavior that should be held up by a sane society with any basic human decency.

    • @cleigh3796
      @cleigh3796 7 днів тому

      ​@@tau-5794 I appreciate you spreading sanity but I can't help but feel that you're wasting your time responding to that person. She believes in gender identity ideology and believes that the 'correct' bathroom for a male who identifies as a woman to use is the women's restroom. That tells you how logical and non-brainwashed she is on anything related to the topic.

  • @jjjujubee
    @jjjujubee 23 дні тому +5

    8:18 i gasped at this connection, my god

  • @jennyrodriguez811
    @jennyrodriguez811 24 дні тому +11

    Rewatching again, don't love the horror genre, but I always love your insights on how art is used to reflect about society.

  • @talentlesshag
    @talentlesshag 24 дні тому +15

    Babe, Yhara Zayd uploaded, I’m not dissociating for 26 minutes

  • @kezia8027
    @kezia8027 24 дні тому +4

    Absolutely phenomenal. It isn't often that a topic this nuanced, detailed, and expansive gets done justice, but I truly believe you've discussed this topic in a way that truly does it justice. Well founded, rounded and explained points, and honestly this has given me so much to think about, both in regards to my own biases, and also about how others interact with products, and the differences between them and myself.
    Phenomenal video. This could be shown in schools.

  • @barbiekeke1999
    @barbiekeke1999 21 день тому +2

    Ah! I got so excited when I saw the title for this video and it did not disappoint.
    The Child’s Play inclusion was very insightful. It’s a favorite film of mine and I’ve thought much about it, but never about the consumerism aspect of it despite how glaringly obvious it is in the first two films with the excess production of all the dolls being visible and the amount of good guy merch that exists. But linking our culture of overconsumption with loneliness to Andy’s loneliness kinda made me a lil sad like oh! wdym that kid and all of the kids and adults today just want a friend through a product…great stuff as always :) looking forward to what’s next and will be watching the companion video soon

  • @sydney9011
    @sydney9011 24 дні тому +10

    Wholly surprised you didn't discuss the opening scene in Thanksgiving which was ABSOLUTELY a callback to the Walmart Black Friday Blitz. If you haven't see that one, definitely treat yourself to the campy fun!

    • @Yharazayd
      @Yharazayd  24 дні тому +26

      i mention in this video that i intended on talking about thanksgiving but chose against it given eli roth's stance on the genocide in palestine

    • @sydney9011
      @sydney9011 24 дні тому +3

      @@Yharazayd oh oops! I had no idea about Eli, and I guess I missed that part, I listen to videos at work (𖦹﹏𖦹;)

    • @Yharazayd
      @Yharazayd  24 дні тому +14

      @sydney9011 it's totally fine! i didn't know either, had already written my portion on thanksgiving to include in the video and only found out before editing it all together.
      videos are always better to watch at work anyway, helps the time go by faster 💗💚

    • @sydney9011
      @sydney9011 24 дні тому +2

      @@Yharazayd true, and yours are some of my faves! Once again, apologies for the annoying overlook, I know u must get that a lot!

    • @xeno_dork
      @xeno_dork 24 дні тому +3

      @@Yharazayd I did catch the bit about Thanksgiving at the end of the video, and of course wondered what the deal was, but you said personal reasons, so I respected that and wasn’t going to probe. I greatly appreciate you elaborating here when you didn’t have to, because I didn’t know that before about Eli Roth, and I’m glad I know!

  • @CBT5777
    @CBT5777 17 днів тому +2

    I love "John Carpenters The Thing" It's a movie about paranoia and isolation. Absolute brilliant movie!

  • @KelsieJG__they-them
    @KelsieJG__they-them 22 дні тому +2

    I read the title and immediately knew Dawn of the Dead and They Live were going to be mentioned. Which is telling, I think. This topic has been explored in popular films since at least the 70s and, as is rightly pointed out, is just as (or even more) relevant now.
    Edit to add: I was in middle school when 9/11 happened, and my parents indeed went out and bought American flag bumper stickers for their cars soon after. I remember feeling weirdly embarrassed about how tacky it felt to me.

  • @JOWAL5
    @JOWAL5 16 днів тому +2

    Thank you yt algorithm, been awhile since I’ve stumbled into a solid video essay, great collection of films as examples

  • @BaldingClamydia
    @BaldingClamydia 4 дні тому +1

    I worked at WM for 5ish years in my early 20s.They don't call it blitz day, just blitz, but I never knew why until now. My dept was toys, and I worked two black fridays. We had to come in a 3:30 am (and I was a 2-11 employee) and got to go home when the rush started to fizzle out. They haven't started valuing their employees any more than when they let him get trampled, I can tell you that

  • @dfolz1101
    @dfolz1101 23 дні тому +4

    I saw they live when i was 19 and it immediately became one of my favorites of all time. Baffled that somebody could ever read it as right wing.

  • @shalalala4875
    @shalalala4875 24 дні тому +5

    this is such a great commentary and conversation, I am floored. Please don’t stop sharing your thoughts and ideas. 🌻

  • @vvitch-mist20
    @vvitch-mist20 23 дні тому +2

    I've been really thoughtful about how I buy things, and while being broke leaves me with little options, I can at least be more mindful about what I pick. Buying things I will wear often for years, even if it's seasonal. I don't care about trends, if I like something from a trend I'll pick it up, but only if I want it.

  • @maggiefitzgerald4470
    @maggiefitzgerald4470 22 дні тому +1

    This is an awesome video. The horror genre (and science-fiction as an extension of it) are so valuable because of what they reflect back to us. I've watched so many videos on overconsumption (in an honest effort to try to minimize my own spending and consumption) and this is the first one that really feels permeating. Thank you for this!

  • @eriksalholm
    @eriksalholm 16 днів тому +2

    Just discovered your channel! Excellent video.
    I’m generally too much of a scaredy-cat for horror, but Dawn of the Dead and They Live are two of my favorites.
    I feel like their critiques/portrayals of consumerism have only become more relevant with the advent of e-commerce. That story about the Walmart employee is tragic _and_ scary.
    Anyway, I look forward to consuming more of your content.

  • @andrewpatterson8576
    @andrewpatterson8576 13 днів тому +1

    And rather than say “you just killed one of our workers, we’re closed,” they kept ringing people out.

  • @dumpsterhag
    @dumpsterhag 23 дні тому +1

    Black Friday the musical by Starkid is the epitome of this concept and it's so good. It's not subtle in the slightest - it's very on the nose with its messages - but I love how it blends cosmic horror with consumerism to tell an ultimately very human story. 10/10 would recommend

  • @ddahlia3607
    @ddahlia3607 23 дні тому +1

    i feel like this channel is one of the few video essay creators left that actually makes interesting videos that go more than surface deep 😭

  • @riekabinges
    @riekabinges 24 дні тому +38

    I missed my heart surgery for this🥰

    • @morphingfaces
      @morphingfaces 23 дні тому +4

      That's disheartening but at least you have your priorities sorted hahaha

  • @TheDoomWizard
    @TheDoomWizard 17 днів тому +2

    We're not citizens. We're consumers.

  • @GraceSanders
    @GraceSanders 18 днів тому

    one of your best videos yet. so well researched, written, edited, everything. whenever you upload the standard just gets better x

  • @petietheamazing7234
    @petietheamazing7234 23 дні тому +3

    Highly recommend Team Starkid’s “Black Friday”, it’s not as subtle about its messages but it’s pretty good

  • @milapartment
    @milapartment 23 дні тому +3

    i thrift shopped my entire life and it was never cool when I did it. i was just poor.

  • @ems786
    @ems786 23 дні тому +1

    Thank you! Quality content. I live in Australia and it helped me to reflect on my childhood in the early 2000s compared to my current habits, and the greed that is impacting our country and leaders.

  • @AMERICANZOMBIETODAY
    @AMERICANZOMBIETODAY 18 днів тому +2

    We are living in a Zombie Apocalypse of the Mentally Dead.
    The majority of people have been zombified.
    All we can do is look for other survivors.

  • @jackmonaghan8477
    @jackmonaghan8477 13 днів тому

    The musical adaptation of Roger Corman's 'Little Shop of Horrors' has this as a theme too, especially in regards to the musical's ending (in both the stage musical and director's cut/original workprint of the 1986 film adaptation).

  • @NaikaVideo
    @NaikaVideo 10 днів тому +1

    Once again, a wonderful video Yhara! Cheers! Love these 80s horror films!

  • @ericbeniston3690
    @ericbeniston3690 17 днів тому

    honestly you should make this a series, would love to hear you speak about a few more films

  • @chinese_bot
    @chinese_bot 16 днів тому +1

    Actually they called it “blitz day” because the owner of Walmart loves FFX and compares shopping on Black Friday to playing Blitzball.

  • @TheSymbioteRagnoro
    @TheSymbioteRagnoro 22 дні тому

    Excitement and Anxiety is the best I can describe how I feel watching this video. Amazing!

  • @fearoffrying
    @fearoffrying 23 дні тому +1

    This is amazing. I love “alternative” horror and idk how I have never heard about The Stuff before now! Thank you!!

  • @Investigator86
    @Investigator86 24 дні тому +4

    Thank you for sharing your analysis, I really appreciate your work

  • @crystal1159
    @crystal1159 18 днів тому

    Me and my family went to Hawaii in 2014 and we got there on black Friday night. We needed tents and blankets so we went to the only market we also had in Brazil, Walmart. I still remember to this day how mesmerized my parents were after going into the store in the scariest night of the year

  • @benadams5212
    @benadams5212 24 дні тому +1

    W for not talking about films with L sourcing, and W for talking about some classics love your style of videos and writing keep it up :))

  • @QueenOfHeartsx
    @QueenOfHeartsx 22 дні тому +1

    oh Yhara. this video is much needed.

  • @philliprose6706
    @philliprose6706 16 днів тому

    When people say they hate woke, I think they generally mean that they hate what they consider pandering, rather than that they love ignorance.
    Great video! I expect to rewatch!

  • @cicelylawson2261
    @cicelylawson2261 24 дні тому

    Your such a wonderful essayist! Thanks for your hard work!

  • @katherinerojas5504
    @katherinerojas5504 16 днів тому

    This is a brilliantttty video. Thank you!

  • @girlonire
    @girlonire 13 днів тому

    this is a fantastic video essay yhara

  • @pradagorl
    @pradagorl 21 день тому

    amazingly in depth, as always

  • @intellectually_lazy
    @intellectually_lazy 2 дні тому +1

    100% true. i see through those glasses all the time

  • @BaldingClamydia
    @BaldingClamydia 4 дні тому

    22:58 There's always someone who wants to know what it taste like. There have been weird blobby things that fall from the sky occasionally and someone ALWAYS eats it. Sometimes they get sick, sometimes they don't. At least one time it was a poo meteorite (like from an airplane I guess)

  • @keithramsey5637
    @keithramsey5637 12 днів тому

    This showed up randomly in my feed.
    But you got an instant “LIKE” and “Sub.”
    Because I consider myself a “bad consumer,” not because I have to be, but because I want to be, this video resonates with me. 👍🏿

  • @PogieJoe
    @PogieJoe 21 день тому

    This is so perfectly put

  • @anastasiarose4482
    @anastasiarose4482 13 днів тому

    In Fabric is so eerie and beautifully British

  • @michaelaurban4120
    @michaelaurban4120 24 дні тому

    I adore your videos and look forward then to coming out! Thank you for making my Friday a better day with your work 🖤! Even if it’s dark subject matter!

  • @chibiktsn3
    @chibiktsn3 23 дні тому +1

    Barbara Kruger shoutout! I will say, at least Shepard Ferry always cited her as a major inspiration, but I always thought he was the one who owned Supreme. I learned several things in this video, wonderful work!

  • @aimee5340
    @aimee5340 23 дні тому

    one of my fav vids of yours!

  • @RhondaHaleymaidofthemist
    @RhondaHaleymaidofthemist 24 дні тому

    Your videos are always such a pleasure.

  • @inglewood826
    @inglewood826 18 днів тому

    U just inspired me to watch all the horror movies I like, and write essays about each one of them detailing WHY I think it’s SCARY ❤

  • @stifledvoice
    @stifledvoice 12 днів тому

    I like your rhetorical skills and critical analyses.

  • @jasononealrobleslugo591
    @jasononealrobleslugo591 20 днів тому +1

    Loved the video. Thank you!

  • @daneilleabney9250
    @daneilleabney9250 6 днів тому +1

    I love your commentary , shits real

  • @ClockFink
    @ClockFink 24 дні тому

    Maybe your best vid to date, great work!

  • @colorantartificiel3018
    @colorantartificiel3018 22 дні тому

    Always great analyzes. Thank you.

  • @InfectiousGroovePodcast
    @InfectiousGroovePodcast 21 день тому

    I worked in retail from the mid 90s until the early 2000s in southeast Michigan. We never had anything this bad at our location, I did see some insanely bad things up close & personal. It's unbelievable to me what people are capable of when they get so focused on what they view is best for them and them alone.