I've been researching a lot on the topic of "brand architecture" and I really enjoyed listening to the possible challenges a brand could face when defining their strategy and what kind of questions could help guide the rational behind the decision making. Also great brand examples! Thanks so much!
Great topic, thank you for covering it.
I've been researching a lot on the topic of "brand architecture" and I really enjoyed listening to the possible challenges a brand could face when defining their strategy and what kind of questions could help guide the rational behind the decision making. Also great brand examples! Thanks so much!
So glad you found it helpful!