JAECOO J7 AT MOSFILM: PRESENTATION OF A NEW CAR

dreamlaser developed content for the presentation of a new JAECOO J7 crossover and designed a multimedia setup in one of the pavilions of the Mosfilm studio. The presentation took place on September 28, 2023.
The technical part of the setup included a large LED screen that changed its spacial position from 90° to 180° relative to the floor, as well as LED lights and lasers.
The audio-visual content and the language of the presentation matched the JAECOO philosophy, which is reflected in the brand slogan: "JAECOO is for real!". The content emphasized the ergonomics and minimalist design of the car.
The narrative of the video presentation was built around the call to "find your true self" and "create your own world". The content created by dreamlaser clearly demonstrated these principles and showed the car next to its owner in different life situations: in and out of town, while traveling or doing sports.