The Making Of Lil Tecca's "Ransom" Video With Cole Bennett | Framework

Lil Tecca’s breakout song, “Ransom,” landed the New York rapper his first Top 5 hit on the Billboard Hot 100. The track initially caught people’s attention largely due to its tropical music video, which sits at 100 million UA-cam views in three months. Director Cole Bennett recently sat down with Genius to break down how the clip was made.
Read more on Genius: genius.com/a/f...
Read all the lyrics to "Ransom" on Genius: genius.com/Lil...
Watch the official music video for "Ransom": • Lil Tecca - Ransom (Of...
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[@genius]

did you miss us? 😇

[@stusui1777]

Dicko Mode

[@wesleydvt]

Not really

[@laflame2505]

No

[@worbledorble]

nope

[@FloMeinChopstix]

Nope

[@lyricalemonade]

thank u guys!! genius x LL 🍋⭐️

[@mafiabands4193]

Fire 🔥

[@XYRE]

Lyrical Lemonade ayeee

[@memory3752]

Ayeeee

[@user-hc3ms4in9h]

Lyrical Lemonade why u holding wii comtroller

[@ahmadauwad6912]

Do this for all ur vids

[@TheKevin5933]

This dude cole done changed so many young rappers life

[@CeezyThaGod]

Kevin Xiao CeezyThaGod next

[@HolySpaceMan]

CeezyThaGod no

[@davonnie6381]

I made Teccas Out of Luck in Gta 😂 It’s funny but almost looks the exact same 😂 can you please check it out 🥺❤️

[@baptistegrasset49]

@@davonnie6381 no.

[@kpvse]

mytown303 : *no.*

[@inouk5549]

Cole Bennett is such a likeable dude

[@houdenlukasz]

Guy look friendly cuz he smiles a lot

[@synczy7307]

FUCK COLE BENNET

[@باطل-د5ت]

Synczy why lol

[@sleezdawg]

Synczy fr on my step uncle

[@synczy7307]

باطل لأنه أحمق

[@tjouttahere3374]

Tecca: 16 Cole: 23
Also Cole: "take your shirt off Tecca"

[@youngz888kzzz9]

😂😂😂

[@kylecummo4946]

Lil tecca is 17

[@joestanton656]

You get the point

[@wint3rmintdaproducer361]

Kyle Cummo he was 16 when the Ransom video was recorded

[@angel-rd1gi]

@@kylecummo4946 he was 16 during this

[@justinouwens2148]

Tecca is crazy talented, and Cole is a great director crazy duo 100%

[@seanchetty8964]

Sodaツ he’s not that talented though...

[@kidchaotic187]

@@seanchetty8964 exactly he just got in the rap game

[@ElvisBeatz]

all irrelevant

[@sethmoneygetter7140]

Sodaツ he really ain’t that talented, most rappers really aren’t talented. They just need a catchy song

[@yogurt463]

I ate yogurt with granola and berries today

[@BlackySpeakz]

Might be one of my fav Cole Bennett music vidz in a while. The visuals fit the song so well

[@alerted8116]

I agree

[@userloll]

BlackySpeakz wassup yo

[@MasterLucas123]

Sup

[@benemks6441]

Ayeee

[@ysldraco6641]

same and i love cole as a person but god damn the shirt part sounded sus

[@oskarlux6926]

Ay how does this man create literally every single music video, he on another level

[@kylenicoll_]

coz he is the best

[@days2093]

He's cole bennet bruh. My guy owns lyrical lemonade.

[@mosesdevadass6056]

0days maybe because he created lyrical lemonade?

[@PzC15]

If he films your video and posts it on lyrical lemonade that’s a guaranteed million views

[@408_miguel_4]

Any good ones

[@relaxationent6886]

*That moment when you realize you and Tecca the same age and you’re not doing anything with your life* 🤷‍♂️

[@johnwright9997]

Yvng_Corey fr

[@coe5788]

Yvng_Corey damn

[@plocky401]

Yvng_Corey stolen comment 🤷‍♂️

[@relaxationent6886]

Purist no it ain’t

[@sethmoneygetter7140]

Yvng_Corey that moment when you realize that you are the same age as lil tecca, but lil tecca was born with rich parents and had way more opportunities than you

[@nostalgicjuan]

That’s crazy how much friends can do for you ❤️

[@gabrielybarra6233]

Not everybody is Cole Bennett tho ya feel

[@nostalgicjuan]

Gabe Lincoln777 yea fr

[@SILVERSPADES]

Im building a channel like Lyrical Lemonade. Would love opinions on my latest music vid I directed

[@DuhhBrotherHood]

Friends could be fake sometimes

[@hadir45able]

@@SILVERSPADES yo ur stuff is good

[@lilduragjd]

4:57 HOLD ON WE NOT JUST GON SPEED PAST THE FACT THIS MAN WAS HOLDIN A WII CONTROLLER

[@chingamoms8889]

Yung Mickey bruh

[@Rapidbeatsofficial]

Bruh moment

[@decade6376]

Yung Mickey yeah

[@Torres3k]

Yung Mickey thats a weapon wym

[@MrWEastwood]

Bruh

[@kelvinzhu8206]

4:57 is that a wii controller?

[@dion7866]

lmaooooo

[@sixes365]

🤣🤣🤣

[@rpytsworld4116]

Lmaoo

[@tarynjenae7522]

Lmfao yeah it is 😂😂

[@ryannogales816]

😂😂

[@DaBrokor]

4:58 are we just gonna slide past the fact my man Cole is holding a Wii remote here

[@ferg9006]

DaBrokor I was boutta comment that I was like tf

[@colin4154]

Doctuh Ferg same

[@v0rcegaming864]

*He be playin’ Super mario bros wii with the boys.*

[@Shreddinforever]

DaBrokor HAHA

[@johnkong9697]

They are used for projectors and test cause they are so easy to program

[@kylenicoll_]

I mean nobody compares to Cole Bennett, he's literally the best of the best!

[@jani8391]

Kyle Nicoll lonewolf and jake osmun are miles ahead of him

[@KlNGVAMP]

408_miguel_ u prolly never seen a lonewolf video🤦‍♂️

[@mehmeh1999]

Drew

[@ProdKaizUp]

If Drew didn’t film it, then it aint filmed right 🙂
i’m playin 🤣

[@Sjs6833]

@@jani8391 just saw 2 lonewolf videos, bruh not impressed. Cole can make it fun and interesting with hella creativity

[@jrc3394]

who else turned up and down the volume 30 times

[@MsRoss_Official258]

bruhhhh i swearrr😭😬😩😧

[@khaledmuhanna9665]

i’m watching without headphones at 3am so yeah 😂

[@NoOne-og6he]

Why?

[@jesus4.079]

@@NoOne-og6he cuz the song was so loud but Cole was so quiet

[@_justice570]

ᵃⁿ ᵘʰ ʷʰᵉⁿ ʷᵉ ᵍᵗ ᵗʰᵉʳ ᶦʷᵃ ˡᶦᵍ ᶦᵗ ʷᵃ ᵃ ᶠᵉ ᶠʳ ᵃᵘ*I SEE TWO TWIN OPPS LEAVE EM ON THE BANNER*

[@manaf7475]

4:57 wtf is my man Cole doing with that wii controller😂😂😂

[@abigailgarcia8631]

Your pfp matches perfectly:))

[@slowedtracks5951]

LMAO

[@lionfish4743]

He’s just honoring the best console ever made

[@userloll]

Merchant-manaf wtf is your pfp
You’re ugly lmao

[@yousaf899]

@@userloll lol says u bot soccer skin

[@Inflake]

Rappers pay producer to blow up. But if you really want to blow up, pay Cole Bennett

[@joemulholland1615]

“Him just being this skinny kid I was just like take your shirt off, stand there be awkward”
Ok

[@truthfullygum1423]

Joe Mulholland 😂😂

[@UsernameLoading]

You need a creative standpoint to see what he was trying to accomplish. Fuckin kid

[@TorinHall]

glad you released another after the Ski Mask one, these are really enjoyable :)

[@barney6801]

Nirotall yoooo no way I came across a VR member in a random video comment section❤️

[@TorinHall]

@@barney6801 haha I always watch deconstructed/framework videos so you'll see me here a lot

[@alppp6]

@@TorinHall Me too, but ut's so sad that Framework gets like 2 episofes a year

[@IBEENART]

Cole is a genius and he’s a real genuine guy in person.

[@voltac1000]

4:56 cole just got done playing just dance 💀

[@rivalstarspapi291]

Cole Bennett should direct a movie. No cap

[@clowdyworld]

Crazy how Cole Bennet started with Famous Dex and now he’s become a movement🔥🔥

[@ykoijin1310]

Fr

[@VarSUBTOVAR]

Why does Cole Bennett look like he can be theodd1sout brother?

[@joeuk5348]

Cant unsee that

[@Denali1696]

Def

[@theunicornman4298]

=_= bruh

[@malb9999]

So true

[@sebastianalvarez4085]

He also said he a fan of cartoons👀

[@strange5770]

Planning a unique music video is actually so hard to do sometimes. Huge props to cole

[@owenhentschel1590]

“Flyin’ my mom to Japan,
Flyin’ my dad to Japan”
Lil tecca: ion even have a dad

[@h247ap1]

Owen Hentschel never been to japan either lmao

[@AndrewMathew22]

Wrong song dumbass😂😂

[@owenhentschel1590]

Andrew Mathew ik it’s ‘did it again’

[@spacemonkey3806]

Because he flew him out to Japan

[@themountainofboof]

Tecca became goated in like 6 months🤯

[@gswaqq]

He been goated y’all just ain’t noticed

[@themountainofboof]

Arvin Singh i’ve been following and talking to him since he had 11k on insta so shut yo mouth

[@themountainofboof]

Arvin Singh he lives 15 minutes away from me G ofc I knew abt him

[@gswaqq]

W3S Music holy shit I care so much that you been listening to him since 11k

[@UsernameLoading]

goated?

[@readychange-mx6cr]

Faces blurred because Tecca was a 16 year old boy when this was shot 💀 I know them women in their early to late 30's

[@kamzalot3]

ready4change2015 yeah it said that at the end of the video and I was like Oop ☠️☠️

[@ericjoseph7931]

Who else thinks Cole Bennett looks like a male version of Brie Larson?

[@Jeff12485]

Yeah I see it😂😂😂

[@bobcharlie6711]

Cole is amazing. The personal connection he has with each artist he works with is unmatched.

[@erickvelazquez325]

I like how he smile throughout the whole video, he had fun with it

[@SXINT]

• Cole Bennett underrated af he’s put on so many artists and still so humble •

[@spectxte417]

One day I’ma work with Bennet, ima do a show, ima explain my lyrics on Genius and be trending on YT. I promise myself.
If ur a musician like me keep ur goals high, keep ur confidence up and keep ur head up too. If u think ur not gonna make it u won’t. U gotta dream big ❤️

[@teekzie4648]

Bet

[@_essence_07]

I respect the hell out of genius for showing the people behind the scenes that play a part in creating the music. These people don’t get enough recognition for the work they put in.

[@kidhexx_]

Nobody:
Cole Bennett: Take off ur shirt

[@Ineptsaint44]

Cole Bennett is such a chill guy no wonder a lot of people work with him

[@sirrfatal9928]

why is cole's voice so quiet so i turn it up then when the song plays it shakes my speakers? why cant u guys make it the same volume

[@pinch862]

So it’s loud enough to turn up to whenever the music comes on

[@nahuelgallardo8212]

fr how is Genius gonna fuck up something so basic ... like. yall make videos for a living?

[@yxngmisfit]

Fr tho tf

[@strawberry3030]

Cole has a smile that just warms your heart

[@ruhsic]

It’s been a while I really miss this 😭

[@ringwormboy1575]

Ahah, same.

[@milesvernon6295]

This is the best director and rapper duo. Two genuine people making a fun but also great music video

[@mykslo56]

I never realised Buru dancing on the girls until now. Huh.

[@RafaelGarcia-zf8ye]

Glad i was able to provide what you needed for this video!!!!!

[@vescuro]

Cole is the Quentin Tarantino of the rap industry don’t @ me

[@Inhercoinpurse]

Imma have to cuz u aint Lyin @@

[@takingnone1780]

That’s such a retarded thing to say

[@FS-qv1mb]

Please just shut the fuck up.

[@swiftxmiles]

Fun Fact: They use a Wii Remote to skip frames.

[@englisch9150]

everybody be like: o he holding a Wii remote at 4:58
Me: he holding a Wii remote at 7:02

[@mallakilla]

😂

[@logawinner]

Lol

[@englisch9150]

hi me from 1 year ago

[@ManiacGlizzy]

cole is the goat of shooting videos , hopefully we can link soon !

[@SoundHealling]

Cole can put anyone on the map🔥💯

[@natalie.s7226]

Cole is just extremely talented like words can’t do him justice

[@mjones6801]

He forgot to explain to us why that girl on the treadmill feet was mad dirty 😭😭

[@ahmedabdullahi4402]

MjTHAGOD23 fr

[@reignthahoodhero1020]

Prolly cuz the treadmill was dirty af

[@slightdesign4041]

Because you run with shoes on them

[@theresasnakeinmyboot8761]

It's the Dominican republic they dirty as fuck lmao.

[@sumayasaid3715]

there's a snake in my boot It’s people like you that end up living a shitty life.

[@brazybenjamin2937]

Cole Bennett and BRTHR are two of my fav directors

[@dystopia4352]

I really love how Cole Bennett has brought a different kind of creative vision to the whole rap scene 💯🔥 Tecca always comes with the vibes too 🌊 if anyone needs Lil Tecca beats I got you 👀

[@davonnie6381]

Dystopia I made Teccas Out of Luck in Gta 😂 It’s funny but almost looks the exact same 😂 can you please check it out 🥺❤️

[@saltyseadog4719]

I love this.i hope they start doing this more with cole Bennett explaining the videos or whatever

[@jaidennnnnn4413]

Cole Bennett is a genius and I also really like lil Tecca and he’s only 17 and he dance moves are funny 😂😂❤️

[@davonnie6381]

Jaiden Faison I made Teccas Out of Luck in Gta 😂 It’s funny but almost looks the exact same 😂 can you please check it out 🥺❤️

[@emrekagansen2386]

cole bro you are so lucky bro you did work with all this cool rappers bro

[@brriancm2124]

Day 6 still can’t find my dad

[@slowedtracks5951]

Did he go to get milk 🥛?

[@Keelxn]

My dad left 56 days ago he said he was going to the shop I'm still waiting for my pepsi

[@Keelxn]

@BlueBear _. Are you bieng sarcastic lol

[@moist6131]

brrian cm hope u find him

[@leokelly3529]

Hahaha you comedian

[@brobro398]

Real shit Cole Bennet is mad talented

[@jonahgasho]

On genius Ransom has, Open Mic, Verified, Deconstructed and Framework

[@mtr.nuggets2267]

MEEEN finally another video of Cole Bennett, this duo is crazy, thanks for bring him here, greetings for mexico

[@Tomthesk8r]

If Drew didn't film it, it wasn't filmed right...
Cole: Well yes but acctually no...

[@awfulbastard9952]

i don’t care who you are, wether your music is amazing or trash, as long as you get do a video with Cole then you have my respect because Cole Bennett is the best fucking director i’ve seen in my life

[@xWooski]

This is my first time actually seeing Cole’s face

[@sca_ry]

I love these behind the scenes videos, especially with cole

[@pieterciere5012]

This might be one of my favourite music videos no cap

[@DamesLoveDame]

Cole Bennett is already a young legend. He is set to have a Hype Williams legacy.

[@abeln1167]

lil tecca. cole bennett. nick mira. the holy trinity of rap today

[@alaskaisalexa]

I’ve had the biggest crush on cole for the longest time and y’all really had the audacity to drop this video

[@movulentx3793]

6 Lil Tecca ideos on Genius in one month... yall labels aint slick

[@tetristech9732]

Is Tecca even signed rn tho

[@ahmedabdullahi4402]

TetrisTech yea he signed after ransom like in June

[@d0nt4y58]

Ahmed Abdullahi to who

[@ahmedabdullahi4402]

d0nt4y republic records

[@Yoyoman835]

he's popping, it's not just a label thing. it was the same shit when juice was popping off last summer. they not gonna make vids about your cousin down the street with 50 soundcloud followers or a big name who's been quiet for a minute. it's more about genius catering to what people want and what's garnering views. y'all be so quick to hate on labels tho.

[@cultxlv9848]

Best weekend of my life

[@disablederection3263]

I wanna see him do a movie

[@Yessahblessahnevastressuh]

Finally, someone shedding light to the folks behind the scenes. Cole doesn’t get enough credit.

[@anthonyflores3904]

Y’all gotta remember that this man is only 23 😯

[@anaccount4636]

He seems so chill

[@Xavier-tl1cv]

Let’s put buru in every lemonade video🤷‍♂️

[@estipsyps484]

I luv how I’m in the DR rn and watching this

[@flakkeo6260]

Yo I just noticed this was posted 1 hour ago lmfao

[@scrublord_val]

Feels like cole makes every music video these days, maybe it's because they are the only memorable ones.

[@d1lin444]

Cole Bennett. is the Mrbeast of music

[@KingBenny]

That doesn't make any sense

[@davidd1514]

King Benny Garcia for real like, just because he’s white?

[@darionplays4897]

@@davidd1514 Who df said anything about race

[@d1lin444]

Whereskelly? Factual, non fiction

[@Studiozh]

you are a genius COLE. GREAT VIDEO

[@Studiozh]

KEEP IT UP

[@OwolabbyAzeez]

Did you know it’s impossible to breath while smiling??
Just kidding. Wanted y’all to smile. Have a phenomenal week. If you’re scrolling through the comments I hope you have a phenomenal day. Get ya bread and all the crumbs too. Stack and act broke Ladies and Gents 😤🙌🏾

[@PineappleSquuid]

What a fricking legend

[@JonathanHernandez-kj7yf]

We all know Cole forced tecca to do this music video

[@darraghbehan6141]

Jonathan Hernandez delete this

[@TheOnly-Semaj]

😂😭😭

[@paulpeters9705]

@@darraghbehan6141 why it's tru

[@MsDenise522]

lol

[@jahmariahkane6359]

I’m sure tecca didn’t even care💀

[@TheBeerae]

Lol Cole bennet is a fucking legend he be making careers

[@Mike-dx7hq]

Sometimes liking ur own comment can really get the ball rolling

[@amezsherzad]

not in this case

[@notmeowth]

maybe next time

[@Mike-dx7hq]

@@notmeowth true, but why are we here a year later?

[@ahoopz7692]

This is why Cole Bennett is the GOAT

[@logicalhater4982]

I never heard describing someone's vibe as flat face 😁

[@a.wholevibe_k290]

No Cap!!! COLE IS HELLA INTELLIGENT

[@GoofyJuice]

One video from Cole Bennett and your life can change.

[@zumba1o1]

Can’t wait to see him Saturday night😍😭

[@Marcos-xo8nc]

If you’re a real fan you know the original music video that Tecca uploaded in 432hz

[@thajdz2466]

Cole is really passionate i can tell

[@sogeqt9188]

I *HIGH* KEY wanna meet tecca, seems kinda like me no cap

[@2kac153]

🗣Cole Bennett is the BEST video Director 🎥 🎬 in the World ‼️ 📢 🌎

[@rsorickeyyy]

Me: Nerds CAN rap! 💯
Lil Tecca: Hold my gla- what aye u right bro!

[@nateirving2966]

?

[@calebr3097]

Hahahahaha that’s so freaking funny I can’t believe how hilarious that was

[@adamohmusic]

how can u not love cole bennett

[@bootybandit4729]

4:58 why is he holding a wii remote

[@tyymello4722]

He did all this with a simple camera... BRILLIANT! I seem to keep asking why these directors spend so much on budget nowadays when u can do this with a simple idea.

[@zzhitta9272]

Y they use the Juice WRLD version of the song in the background😂

[@MJGhost]

The Ransom Remix Needs A Music Video & It Needs To Be Directed By Cole Bennett Who Else’s Agrees
👇🏽

[@wesleydvt]

Nah Molly Girl needs a video

[@panxae3413]

One man one camera
And magic can happen!!!

[@AlmaHitting]

Ima keep it a buck wit yall.....
I want 10 likes IVE BEEN LONELY FOR SO LONG
O SHIT 20 likes thank you so much😅

[@SherWoodBs]

Did that make you less lonely?

[@AlmaHitting]

SherWood yes yea it did thank you