What Keeps You Showing Up Every Day? | A Film By Nick Iriberri

Siargao’s got its own rhythm. An island that moves at its own pace, where passion finds its way into everything we do. In our latest film, “What Keeps You Showing Up Every Day?” we tap into that vibe-the subtle energy that drives the people here.
You’ll meet surfers who live for that perfect wave, CrossFitters chasing the next challenge, dragon boat racers pushing forward in sync, and surfskaters carving out their own flow. Every community, every person, shows up day after day for one reason-they’re drawn to it. It’s less about the grind, more about the connection. A deeper pull to be part of something bigger, something that just fits.
This film isn’t just about the sports, though. It’s about the why behind it. The early mornings, the sweat, the moments of doubt, and the push to keep going. It’s about that low hum of satisfaction that comes from being around people who get it-people who show up, because they wouldn’t know what to do if they didn’t.
Directed by Nick Iriberri
Produced by RJ Mallari