Business Strategy 01 - Introduction to Strategic Management

This is the first session in my Business Strategy Lecture series. In this session, we talk about what is Strategy actually, why companies need a strategy, and who is the main audience of a good business strategy. Finally, I I will be giving an overview of the Strategic Management process, which will be our guide for the remainder of this course.

[@IIINIIIKNH]

Wow, that's the most structured and reasonable overview of the topic I've found! This course of lectures is definitely worth watching, thank you!

[@ajarnolli]

Thank you so much for the very kind feedback! Very much appreciated indeed.

[@dkontosgr]

I can't thank you enough for this playlist. I;m writing an exam tomorrow on Business Strategy, Cross fingers and hopefully ill pass xD

[@ajarnolli]

Thank you so much for the feedback. I know I am terribly behind with my response (I didn't expect anyone to watch those outside of my own students, and especially not comment), but I hope the exam went well!! :)

[@pavinasoufflard5458]

just wanted to say thank u so much for putting these videos on youtube, it helps me so much for my exam !!! keep it up !!! :-)

[@ajarnolli]

Thank you so much for the kind words and the encouragement!

[@souheirkhreiss]

Thank you for clear valuable information

[@ajarnolli]

Thank you so much for the feedback and the kind words!

[@BigDaddy-cr2hz]

Hi, thanks for the amazing lectures. Can you please provide ppts via a url as well?

[@user-sy7xc9wl2d]

What is competitive advantage?

[@venkatramisetti6961]

can u provide ppt ?

[@powerkick]

Is it possible to get a transcript of your lectures?

[@ajarnolli]

Actually... I'm working on it, but it will take me some time to write it up properly and put it into an appropriate format. Thank you for the feedback though. I'll make sure I properly publicize it when I'm done...

[@shabasRS]

How? How is this course FREE?