Nudgd, winner of the Mobility Action Award 2023

Nudgd (Helsingborg, Sweden) won the MOBILITY ACTION Award 2023 for its innovative online platform leveraging behavioural science to encourage sustainable school travel habits in Helsingborg. Students, parents, and teachers were invited to join an online platform where they are gently “nudged” with messages, challenges, and quizzes to raise interest in - and show the benefits of - active travel. The platform supports the City of Helsingborg’s goals to enhance cycling and promote safer, more sustainable travel by the parents/guardians of primary school students.