I’ve always been baffled why brand new artists even bother with these channels. Surely 5 minutes of research will show they’re going to do nothing for you
This video helped me make a very important decision; Shooting a few music videos in the next month, will be uploading to my channel and using the GRM daily/Linkup TV money for social media promotion instead.
Very interesting discussion and evaluation of the landscape. I feel to an extent Streaming services algorithms have taken the USP of these upload channels. Especially with how playback is tailored to the user it is far less effort than having to filter through 25 uploads in a week. Great video!
@@RIDEMusicYT a few rumours flying around were a knife being shown in one of scorchers videos, someone kept buying views on their video and three copyright strikes.
The sad thing is before they started doing this 10 uploads a day of paid for videos I used to look forward to checking these channels daily for music and new artists and now I rarely ever bother anymore
These types of channels also exist in alternative/rock/emo spheres. My old band uploaded to Spaceuntravel and submitted to Dreambound. It gave us a total of roughly 12,000 views across three videos and we ended up with about 14,000 on Spotify. The key difference being we tried to promote in other places and each upload only cost between £20-£30. £350- £500 plus the cost of making the video for such little payoff is insane. Probably doesn’t help that 90% of these rappers look/sound/act the same😂. Great vid!
Good point man, I sort of knew they existed in the emo rap sort of world but not the alt rock space. When I was younger most of those bands uploaded directly to Label channels, which is another conversation entirely I guess. Thanks for watching dude.
1:04 "cookie cutter videos from clone rappers" Spot on pal and well done on not being afraid to call 'em out. Now I wonder what RIDE Music will look like c. 2027!!
Hi Johno. I'm writing this after listening to the first 90 seconds of your video. You have summed up everything that was good and bad about these platforms in less time than it takes to listen to a drill or trap song... I always look forward to your content as its always fresh and takes a sideways look at our music.
Legit thought you were going to spit a full 16 when I saw the thumbnail 😂 - great work as always ! This channel is what the UK scene needs, integrity !
Am glad you touched on this. Its something knowone is talking about it. Building your own channel and learning to use Google adware with that same amount of money your willing to pay GRM for a upload would probably be more beneficial.
I completely get your point and I'm all for ownership and what not but without these shit channels but how else do you find out about new artists? How many artists did you discover from sbtv? I'm also shocked you didn't know who Mike Glc is one of the best rappers out of the UK well worth a listen if you got a free day. Great video as always look forward to the next
There’s so many other options I think man, like I said, other genres don’t do this. So, obviously there are ways to get your music noticed and find new artists outside of these platforms. Playlists being the most obviously, social media advertising, going viral on TikTok (not that I advocate making tunes for tiktok 💀). I get what you mean though, they are easy places to drop in and find some fresh stuff, Yeah I can’t lie I’d never heard of him before, maybe too much of an OG for me to have listened to back in the day 😅 I’ll give him a listen now though! Thanks for watching and commenting as always bro 🙏
@Eb The UK scene is much bigger than UA-cam, the majority of these channel's content is coming from the roads, if you want hood shit then stick to LinkUp, MM & GRM (GRM gives space for alternative stuff tho ngl). If you want acc creatives then you need to hit SoundCloud & Spotify playlists, certain IG pages, if it's not mainstream you can't expect it to be promoted to you basically
Good content, I enjoyed the video. It’s also sth I’ve noticed cause I check grm occasionally & I’ll tell u it’s hard to pick a new music vid to watch cause they’re a bunch of artists who I hardly know. So yeah, you really make a good point on how an artist needs to build up their fanbase independently of these channels & recognise the trade off when choosing to upload on these platforms
This is the realist! I've been trying to communicate this to artists all the time! That they need to start putting the money they would use for uploading on someone else's platform. into their own via Ads & marketing. & Bro it's so jarring as a videographer not being able to flex my creativty because all they want is to copy what they see
Didn’t even think of getting it from a videographer point of view, I imagine you often get asked if you can do all the same edits that are popular on these platforms 😂
dope video man, one of your best imo as it's going to help A LOT of people to start thinking for themselves, its a shame people don't really watch music channels on tv any more as there was always way more varied content, there has to be something better that will be the next step, what do you think could be a better way to find new artists?
i know it would get copyrighted but i have an idea, maybe you could start doing artist highlights videos that show a few new artists you like yourself just for the love every so often as i would probably be much more likely if a content provider with integrity and not charge and only include independent artists who release on their own channels in order to help push the smaller guys like us trying to do it ourselves, it could be like your equivalent of being a new music platform but with your commentary and personality and like say 10-20 second clips of artists with details of how to subscribe to their pages etc, and you could be a huge part of pushing away the need for these channels, i mean i don't know how that would effect your page but yea let me know your thoughts man and if there was anything i could do to help i would be down.
I'd love to do something like that you know. I tried something similar with an old video, ones to watch in 2021 I think, and yeah the copyright stuff put me off. But I would still love to do it, I just haven't figured out the best way to get people watching you know? And I don't want to turn into a reaction channel. It's a tough one bro! I'll have a think though
@@RIDEMusicYT YES! I know many artists who would appreciate the exposure of this idea. You should contact the artists that you want to include in your video and ask them to send you some content that is not copywrite claimed. Most artists have lots of spare clips of footage and recordings that are not copywritten because they're not uploaded yet. Also it can be hard for quality upcoming artists to get the initial exposure that they need so your idea would be useful.
The thing is with these channels is that they have artists send in their videos and just upload them without thinking “yo this guy is talented”. I feel like all they want is uploads hoping some-of them will just blow up and then have bigger artist every now and then which totally overshadows the smaller/new artist.
You’re right as well, I can’t even be bothered with the scene at the moment, I love music but where’s the art and creativity, feel like I’m wasting my time listening to rappers with the same formula on these platforms
It’s tough man, I don’t blame any artists who use the platform root. It’s like a lottery ticket I guess, if you’ve got the talent then people might notice on these channels 🤔
Look at how wewantwraiths done it, uploaded all his vids on his own channel from the start, built to almost 100k subs, now these platforms are asking him to come onto theirs where he just did a Daily Duppy on GRM and has done freestyles on Mixtape Madness. He has more UA-cam subs than a lot of so called bigger rappers like Clavish, M24 etc because he's been building his platform from the beginning. It's only now Clavish and M24 are releasing vids on their own channels. Of course not everyone will be able to do this, as ultimately it comes down the talent. wewantwraiths is very talented and offers something different. 90% of the rappers who upload their shit onto GRM won't make anything from a rap career.
Great point man. I guess that’s the elephant in the room isn’t it, talent. But then again, some people that you could argue have very little talent still make it huge with good marketing 🤔
Facebook was the fantastic social media where you would get the right audience for music until it was not, and newer and better social media came out. These channels are Facebook and no longer needed to get your music out, X, Instagram and espescally tiktok with main labels pulling their music over pay. Going DIY is the best option and direct to consumer especially for rap music as it gives it an underground feel, which help gets a younger and more deadicated fan base.
I think for an artist it makes more sense to release freestyle content on a consistent basis in a tik tok/ reels format. Right now all the social media platforms are trying to compete in the short form format so the algorithm is more favourable. I got a million views that way and grown an alright following. It’s not the mid tens anymore so I don’t think these platforms are the main way of blowing.
Maybe you could save the scene Johno and give some exposure to unique artists. Start with me, I rap over reggaeton. literally NO ONE in the UK does it. Love the vid, agree with everything you say. be the change G
Great video laying out the pros and cons. Rap upload channels have become way too unoriginal. Artists are better off starting a channel, hiring a videographer and editor (or learn the necessary skills), and promoting themselves. These channels will end up doing their freestyles with big-name artists after artists begin to wake up and see the lack of return of investment.
I still remember my grandma buying me Jamal's book in like 2012 2014 for Christmas. I read that cover to cover!, and I weren't really reading books them times😂🙄 RIP the OG in this shit💯
I just had a random thought like where tf is Ride so I searched up your UA-cam and you been dropping videos 😂UA-cam don’t be recommending shit Barring in mind I barely watch UA-cam and I watched like all your content besides the last 3 drops coz they weren’t recommended to me... long
@@RIDEMusicYT feel like the algorithm is just messed up and could just blow you up for no reason one day, it’s a lot of luck involved, no one clicks on the subscribed bit and people just look at whatever is recommended on the main page
@@RIDEMusicYT it's a shame isn't it bro, the fact that the thing that initially got them where they are now (love for the art) is no longer a part of their brands.
I subscribe to link up grm daily and sbtv. They have a lot of decent artist. But there just clogged up with artists that I'm never in a million years going to listen to.
Better of paying a videographer or getting your mate to film and learning to direct and edit yourself i'm sure your freind would gladly hold a camera for that 500. All ya really need to worry about is the exposure
![The Evolution Of D-Block Europe [Full Documentary, 2022]](/img/n.gif)
I’ve always been baffled why brand new artists even bother with these channels. Surely 5 minutes of research will show they’re going to do nothing for you
Yeah, I mean, you’ve got to have some sort of natural fan base before going to these channels. Your friends and family at the very least 😅
fr
This video helped me make a very important decision; Shooting a few music videos in the next month, will be uploading to my channel and using the GRM daily/Linkup TV money for social media promotion instead.
Very interesting discussion and evaluation of the landscape.
I feel to an extent Streaming services algorithms have taken the USP of these upload channels. Especially with how playback is tailored to the user it is far less effort than having to filter through 25 uploads in a week.
Great video!
Great point dude, I think you're right. They're becoming less and less relevant platforms for artist discovery for sure.
The original grime daily Channel started in 2009 but was taken down by UA-cam and in 2011 grm daily was created
Why did the take the OG one down?
@@RIDEMusicYT I think probably 3 copyright strikes or something
@@RIDEMusicYT Posty, one of GRM's founders, stated in a 2020 interview that he still did not know why the channel was originally taken down.
@@RIDEMusicYT a few rumours flying around were a knife being shown in one of scorchers videos, someone kept buying views on their video and three copyright strikes.
@@matty832 posty said he was not sure
The sad thing is before they started doing this 10 uploads a day of paid for videos I used to look forward to checking these channels daily for music and new artists and now I rarely ever bother anymore
I think that's how most people feel man. It's a real shame
These types of channels also exist in alternative/rock/emo spheres. My old band uploaded to Spaceuntravel and submitted to Dreambound. It gave us a total of roughly 12,000 views across three videos and we ended up with about 14,000 on Spotify. The key difference being we tried to promote in other places and each upload only cost between £20-£30. £350- £500 plus the cost of making the video for such little payoff is insane. Probably doesn’t help that 90% of these rappers look/sound/act the same😂. Great vid!
Good point man, I sort of knew they existed in the emo rap sort of world but not the alt rock space. When I was younger most of those bands uploaded directly to Label channels, which is another conversation entirely I guess. Thanks for watching dude.
1:04 "cookie cutter videos from clone rappers"
Spot on pal and well done on not being afraid to call 'em out.
Now I wonder what RIDE Music will look like c. 2027!!
Hi Johno. I'm writing this after listening to the first 90 seconds of your video. You have summed up everything that was good and bad about these platforms in less time than it takes to listen to a drill or trap song... I always look forward to your content as its always fresh and takes a sideways look at our music.
Hahaha thank you brother! Appreciate you coming back to my videos, good to see your channel growing too!
@@RIDEMusicYT Thanks so much. I appreciate that. I look forward to your next drop.
Legit thought you were going to spit a full 16 when I saw the thumbnail 😂 - great work as always ! This channel is what the UK scene needs, integrity !
Hahaha maybe one day brother 😂
@@RIDEMusicYT let it all out my guy 😂
Am glad you touched on this. Its something knowone is talking about it. Building your own channel and learning to use Google adware with that same amount of money your willing to pay GRM for a upload would probably be more beneficial.
100% bro
I completely get your point and I'm all for ownership and what not but without these shit channels but how else do you find out about new artists? How many artists did you discover from sbtv?
I'm also shocked you didn't know who Mike Glc is one of the best rappers out of the UK well worth a listen if you got a free day.
Great video as always look forward to the next
There’s so many other options I think man, like I said, other genres don’t do this. So, obviously there are ways to get your music noticed and find new artists outside of these platforms. Playlists being the most obviously, social media advertising, going viral on TikTok (not that I advocate making tunes for tiktok 💀).
I get what you mean though, they are easy places to drop in and find some fresh stuff,
Yeah I can’t lie I’d never heard of him before, maybe too much of an OG for me to have listened to back in the day 😅 I’ll give him a listen now though!
Thanks for watching and commenting as always bro 🙏
@Eb The UK scene is much bigger than UA-cam, the majority of these channel's content is coming from the roads, if you want hood shit then stick to LinkUp, MM & GRM (GRM gives space for alternative stuff tho ngl). If you want acc creatives then you need to hit SoundCloud & Spotify playlists, certain IG pages, if it's not mainstream you can't expect it to be promoted to you basically
IG pages like?
Quality has gone way up!! Great work
This was deffo something that needed to be spoke about
Thank you brother Scapey, the one and only.
👊💯🙏👑 going be so sick this video mate
Thank you Ryan mate!
@@RIDEMusicYT your so welcome mate anytime ❤️👊
Good content, I enjoyed the video. It’s also sth I’ve noticed cause I check grm occasionally & I’ll tell u it’s hard to pick a new music vid to watch cause they’re a bunch of artists who I hardly know. So yeah, you really make a good point on how an artist needs to build up their fanbase independently of these channels & recognise the trade off when choosing to upload on these platforms
Exactly man, thank you for watching and being subbed bro.
What a video ! Big big facts
Thank you brother!
This is the realist! I've been trying to communicate this to artists all the time! That they need to start putting the money they would use for uploading on someone else's platform. into their own via Ads & marketing. & Bro it's so jarring as a videographer not being able to flex my creativty because all they want is to copy what they see
Didn’t even think of getting it from a videographer point of view, I imagine you often get asked if you can do all the same edits that are popular on these platforms 😂
@@RIDEMusicYT All the time man just bootleg tribute acts to drill rappers
dope video man, one of your best imo as it's going to help A LOT of people to start thinking for themselves, its a shame people don't really watch music channels on tv any more as there was always way more varied content, there has to be something better that will be the next step, what do you think could be a better way to find new artists?
i know it would get copyrighted but i have an idea, maybe you could start doing artist highlights videos that show a few new artists you like yourself just for the love every so often as i would probably be much more likely if a content provider with integrity and not charge and only include independent artists who release on their own channels in order to help push the smaller guys like us trying to do it ourselves, it could be like your equivalent of being a new music platform but with your commentary and personality and like say 10-20 second clips of artists with details of how to subscribe to their pages etc, and you could be a huge part of pushing away the need for these channels, i mean i don't know how that would effect your page but yea let me know your thoughts man and if there was anything i could do to help i would be down.
I'd love to do something like that you know. I tried something similar with an old video, ones to watch in 2021 I think, and yeah the copyright stuff put me off. But I would still love to do it, I just haven't figured out the best way to get people watching you know? And I don't want to turn into a reaction channel. It's a tough one bro! I'll have a think though
@@RIDEMusicYT YES! I know many artists who would appreciate the exposure of this idea. You should contact the artists that you want to include in your video and ask them to send you some content that is not copywrite claimed. Most artists have lots of spare clips of footage and recordings that are not copywritten because they're not uploaded yet. Also it can be hard for quality upcoming artists to get the initial exposure that they need so your idea would be useful.
The thing is with these channels is that they have artists send in their videos and just upload them without thinking “yo this guy is talented”. I feel like all they want is uploads hoping some-of them will just blow up and then have bigger artist every now and then which totally overshadows the smaller/new artist.
Yeah I agree man
"with names that sound like fucking motorways". loooooool
You’re right as well, I can’t even be bothered with the scene at the moment, I love music but where’s the art and creativity, feel like I’m wasting my time listening to rappers with the same formula on these platforms
Another informative video......peace johnno
Dammed if you do and Dammed if you dont lol - Great insight into this side of industry
It’s tough man, I don’t blame any artists who use the platform root. It’s like a lottery ticket I guess, if you’ve got the talent then people might notice on these channels 🤔
Great video
Glad you enjoyed it my man
Look at how wewantwraiths done it, uploaded all his vids on his own channel from the start, built to almost 100k subs, now these platforms are asking him to come onto theirs where he just did a Daily Duppy on GRM and has done freestyles on Mixtape Madness.
He has more UA-cam subs than a lot of so called bigger rappers like Clavish, M24 etc because he's been building his platform from the beginning. It's only now Clavish and M24 are releasing vids on their own channels.
Of course not everyone will be able to do this, as ultimately it comes down the talent. wewantwraiths is very talented and offers something different. 90% of the rappers who upload their shit onto GRM won't make anything from a rap career.
Great point man. I guess that’s the elephant in the room isn’t it, talent. But then again, some people that you could argue have very little talent still make it huge with good marketing 🤔
AMEN! Been saying this for ages.
Thanks for watching brother!
Same trapstar hoodie canda goose exactly
True
Gap in the market for bringing back UK music channel like this atm- a lot of good underground UK artists out there but they getting buried
ps looking forward to the bigger stuff fam
Maybe I should do it? Bring back the old school SB:TV style format 🤔
It all looks depressing anyway. Everything needs a reset. We're a long, looooong way from classic hip hop vibes.
Facebook was the fantastic social media where you would get the right audience for music until it was not, and newer and better social media came out. These channels are Facebook and no longer needed to get your music out, X, Instagram and espescally tiktok with main labels pulling their music over pay. Going DIY is the best option and direct to consumer especially for rap music as it gives it an underground feel, which help gets a younger and more deadicated fan base.
I think for an artist it makes more sense to release freestyle content on a consistent basis in a tik tok/ reels format. Right now all the social media platforms are trying to compete in the short form format so the algorithm is more favourable. I got a million views that way and grown an alright following. It’s not the mid tens anymore so I don’t think these platforms are the main way of blowing.
Yeah I think you’re 100% right man
Good job bro
Thank you man!
Maybe you could save the scene Johno and give some exposure to unique artists. Start with me, I rap over reggaeton. literally NO ONE in the UK does it. Love the vid, agree with everything you say. be the change G
Great video laying out the pros and cons. Rap upload channels have become way too unoriginal. Artists are better off starting a channel, hiring a videographer and editor (or learn the necessary skills), and promoting themselves. These channels will end up doing their freestyles with big-name artists after artists begin to wake up and see the lack of return of investment.
Lmao my dude you just earned a sub 🤣
Thank you man!
I still remember my grandma buying me Jamal's book in like 2012 2014 for Christmas. I read that cover to cover!, and I weren't really reading books them times😂🙄 RIP the OG in this shit💯
He was a legend man
You’re right with 500 quid I got 100 k views on one song across different platforms
Only subbed to grm daily for the drillings series outside of that I ignore most of there uploads
That’s how I imagine most of their subs are. Like, watch the good content they actually produce, ignore the endless stream of paid for placements 😅
I 100% agree!
I just had a random thought like where tf is Ride so I searched up your UA-cam and you been dropping videos 😂UA-cam don’t be recommending shit
Barring in mind I barely watch UA-cam and I watched like all your content besides the last 3 drops coz they weren’t recommended to me... long
The algorithm is against me man haha, glad you found this one though, appreciate you watching still 🙏
@@RIDEMusicYT feel like the algorithm is just messed up and could just blow you up for no reason one day, it’s a lot of luck involved, no one clicks on the subscribed bit and people just look at whatever is recommended on the main page
Decent vid very interesting
8k damnn i thought worldstar was 1k still a rip off tho
Think it's around 1k for one of their normal uploads, it's just 8K for that pointless "heatseeker" thing
thank you
Only Hip-hop, Brazilian funk and obscure genres have these types of channels
💯
Thanks for watching man 🙏
*Money is one hell of a drug brother!*
Agreed!
@@RIDEMusicYT it's a shame isn't it bro, the fact that the thing that initially got them where they are now (love for the art) is no longer a part of their brands.
@@RIDEMusicYT what you think of jdz media
I only watch link up tv and Grm daily for my favourites then leave
I subscribe to link up grm daily and sbtv. They have a lot of decent artist. But there just clogged up with artists that I'm never in a million years going to listen to.
Yeah I think if you sat down and listens to all they uploaded in a week, you’d come across like 5/6 good artists out of idk, 100 uploads?
@@RIDEMusicYT yeah mate I think your right. I think pressplay is the most consistent out of the platforms now.
didn’t realise how badly Americans were getting rinsed on Worldstar 😭
Literally who even watches that anyone man. Imagine dropping 8 bags to be on their channel 💀 the same channel famous for street fights
Tbh it’s the artist if u have the money for a music video have money to promote your music
That's true
@@RIDEMusicYT I’m an artist myself I just haven’t released anything as it’s better to have more money into promoting.
Better of paying a videographer or getting your mate to film and learning to direct and edit yourself i'm sure your freind would gladly hold a camera for that 500. All ya really need to worry about is the exposure
Jdz media is pretty good
Ramz fell off because he didn’t work with anyone
Yeah I agree
Pac-Man tv
Forgot about him! I’ve met him before on a video shoot, seems a decent guy.
@@RIDEMusicYT yea I get you I guess pacman tv is slowly building themselves up to gain a bigger following
Rapper asadmehar Dubai
K1 gets views thow
I’ve never heard of the guy, but I’m old and out of touch tbf 😂
Shittt
Is this a good shit or bad shit? hahha
U a hater
Great video