yes i wrote this video before the potential h&m brat collab 😭😭 but in my defence i’m really not trying to paint charli as an anti-consumerist icon, but rather touching on why i think brat has become such a cultural moment, anyways i hope you guys enjoy this video!!
the h&m collab just doesnt sit right with me. like yes, there is a demand for brat merch, yes, i'd rather have charli herself profit off of her moment instead of shein-knockoffs. but the ✨vibe✨ of this collab is the complete antithesis to what the album means culturally. brat is just not a consumable look in my brain? its honestly not that deep, its just the next logical step business-wise, but it leaves a bad taste imo
I love that we live in a society that endlessly tries to have movements and talks about just being free and getting out of the idea of labels, but we keep coming up with more niches more labels to label ourselves and boxes to put ourselves in to the box that is now being filled with other little boxes inside.
There’s such a desire for unique and creative expression in “being ourselves” and yet they just recycle the same trends from 15-20 years ago and create even more boxes to place people in. They are more unoriginal and more group-led than they like to admit. Just slaves to appeasing these trends that keep getting faster and more meaningless and more expensive to maintain. And it pollutes the environment more and feeds into all the capitalism they claim to hate. Its so toxic, un self aware, hypocritical and harmful for us. It won’t bring fulfillment to any of us chasing these addictive dopamine generating things, shaming trends once they become too old (aka 6 months old) and never learning to stop listening to others manipulating us for their gain if we really want to just be ourselves. Happiness comes from within, not from outside. Learning to be content with ourselves and what we have as long as we are healthy and have loving people surrounding us is true happiness. Learning to create, challenge ourselves, have hopes and goals that are not self centered and not being on an endless cycle of feeding addictions for our attention, shopaholic mindset, etc will bring more of a sense of confidence and accomplishment than endless consumerism.
Human brains absolutely love categorization so it makes perfect sense that that would also impact cultural trends. We can seek freedom of labels n boxes as much as we like but the human brain will do as it does n just make new ones.
Indie sleeze is so nostalgic, it was huge when I was in high school and I remember SLEEPING in my eyeliner so it would look "more authentically smudged" in time for school. 😭
@@jeg0623 I always fall sleep before removing my make up bc I am too laxy sometimes tbh ngl lol but It rlly doesnt hurts or anything, what type of eyeliner do u use😢😢
@@danielagarza3067 I don’t really eyeliner, I use mascara and sometimes I fall asleep too because I’m lazy as well 😭 and when I wake up it burns my eyes
The youths today will never know the horror of waking up and logging onto Facebook to find that someone mass uploaded and tagged every terrible photo they took the night before, leaving you to furiously untag yourself in every single photo individually before your friends and family could see them on their timeline.
Omg I had a friend take a picture of me peeing and upload it to Facebook among all her other pics in her SD card 😂 obviously Facebook did not give two shits about a pic like that of a child lmfao WILD
As a former Recession hipster with a Kesha complex, indie sleaze comes so natural to me and I am ALL THE WAY here for its revival. Break out the ripped nylons and the glitter babyyyy it sticks so well to unwashed hair
I’m no rave or party girl but I felt so seen by brat. I’m a messy woman in her 20s who has no direction in life. The clean girl aesthetic made me feel like trash and it seems so unrealistic.
people keep saying we're not in a recession, but i argue that we're in a depression. I literally dont know a single person that is doing well financially right now and i'm a very privileged person...
I agree, and find it refreshing to hear it from the other side as someone who has literally only known moderate financial struggle and deep fear of debt. All my friends are physically and mentally struggling, and cannot afford care. We are getting ripped off at workplaces and overworked. We are financially and LITERALLY very depressed. Housing is off the table for now completely even for those who have been saving for it since high school, and rent is costing just as much to pay off, without any of the freedoms and progress
A recession isn't the only type of difficult economic time. A recession has an explicit definition as a period of declining real GDP growth and is often (but not always) accompanied by deflation. A period of significant inflation is also a difficult economic environment for citizens. However, it is common for inflation to be accompanied by growing real GDP. This is what we are seeing now. This doesn't mean that the economy is good - again, high inflation is difficult for regular people, but it is not necessarily a recession by definition. This isn't just semantics. There's a meaningful distinction. There's no "well that's stupid that we define a recession like that! I'm experiencing financial hardship so this is a recession to me!" A recession is quite literally a "recession of the economy" where the general English definition of "recession" is a pull-back or contraction.
LOL you realize an economic depression is WORSE than a recession, right??? And is marked not just by people doing poorly financially, but companies, entire industries struggling to operate as normal??? Jeeeze I nearly failed my advanced Econ class but y’all are on another level! These are technical words. Yes a lot of people broadly aren’t doing too hot, that’s just income inequality and lack of increase in pay/salaries across the board for people in the mid-lower classes. It’s capitalism tripping up babes! Time for revolution and new governmental policies that look out for us, babes! Let’s make it happen!
IMO the reason why indie sleaze didn't have one copycat look was because vintage clothing and thrifting + DIY were big parts of it. Especially among the hipster crowd, the point was to find something other people didn't have. The same went for music.
I was on vacation in Taiwan when Charli released Brat, and I had the pleasure of listening to it front-to-back on a bullet train to Taipei. Life changing.
Does anyone else feel kind of weird about how so many new “aesthetics” are connected to smoking? Charlie explicitly tied brat to smoking, and at least from what i’ve seen, indie sleaze is also very associated with cigarette use. And don’t get me wrong, I’m not going to be your youth pastor telling you that you should be ashamed of your cigarette use, but I really feel like our generation is moving back towards cigarettes and often forgetting or becoming numb to the dangers. A lot of young smokers I know really minimize the health impacts and have no clue about why the tabaco industry is so bad (both for their past deliberate coverups and their current threatening of smaller countries, and setting up cigarette stands next to elementary and secondary school in several African countries). I also feel like people see cigarettes as “cooler” than vapes, which is understandable because vapes look lame af, but cigarettes are either more dangerous or as dangerous as vapes (depending on what evidence continues to come out, but the big difference is vapes do not have tar, and it is incredibly difficult to get across in a youtube comment just how bad tar is for the human body, vapes are dangerous in their own way but so far it doesn’t look like they come close to matching the danger of tar) Again, I don’t want to be the lame one here telling you to drink five glasses of water a day or whatever, but I feel like it’s less that people are making an informed choice to do something dangerous and support shitty companies, and more than the further we get in time away from anti-cigarette campaigns the more we forget their dangerous. That Charlie quote about how “all you need is a pack of cigarettes and a box lighter etc” has the same energy as the Malboro Man or Jo Camel (the difference being Charlie probably isn’t taking money from tabaco industries) All that being said, I understand why it’s so appealing. I think the self destructiveness plays into recession music. Nothing is more recession core than using cigarettes to cope with your crappy job and excessive overtime
No it's always been like that. Literally forever. Smoking has always been seen as rebellious for certain groups of people to participate in. Women fighting for the right to vote, during WW1 and the 1920s would smoke because it was seen as unladylike. It's always stood for the counterculture. ALWAYS. And it ALWAYS will. That's never going to change.
@@WhitneyDahlinAbsolutely, it’s always been associated with counterculture (I had my first cigarette with older punks after all), but the change I feel has occurred is that ever since anti-smoking first got a lot of attention in the late 90s/early 2000s, smokers were very much aware of the risks to their health. But with smokers my age, they seem genuinely unaware of many of the harms. I’ve talked to so many people who view it like eating microplastics or sugar, like something that might eventually have risks but only if you overindulge or in an abstract sense. It’s just such a different attitude than the older smokers I know. Smoking has always been cool to an extent, but it felt like there was a solid decade where that coolness was tempered by the startling knowledge of health complications. But anti-smoking campaigns have switched to anti-vaping campaigns (which are a lot less effective and less funded), and it seems like people just aren’t as informed about smoking as they used to be.
@@neonradius As someone who's just turned 23 and decided to stop smoking for my skin (and health), I completely agree! It's defo become glamourised again, but I don't even think people are aware (or care) about all of the long-term, sometimes irreversible effects it has on the body... 😬
Many things that we were wary of growing up like smoking, stranger danger etc are no more there.. I thank god for the ban on public place smoking. Young people will always do things to differentiate themselves from being thought of as 'still a child' or 'boring grown up'.. Life keeps cycling ..
I love Brat because of how much it feels like a woman artist did her woman artist thing and didn't give a shit while uplifting other women in the process. The imperfections are endearing, it feels like it comes from your homie asking you to sing a little on their track just for fun. On the other hand, indie sleaze itself makes me feel both nostalgic and gross just like when I get in a bad period and start romanticizing my teenage mental health struggles again. I'm almost 30, so I've grown a whole lot since that time, so I my mind it's really ''damn those were amazing, crazy, fun times! And I would never go back to that, thanks''. People with EDs might relate, but there's a point in your life when you ''miss'' your disordered way of thinking because everything felt more intense back then? You're healthy and thriving now, but damn the pain was really something strong to drive you in weird ways. That's indie sleaze to me and I don't want it anymore 😌
No I feel that!!! Not even just my indie sleaze-adjacent teen years (as much as I could manage with helicopter parents), but even a few years ago freshly out of the pandemic when I was having weekly weekend drug benders with three friends in my apartment while simultaneously realizing I was enduring my first severe psychotic episodes that led to my bipolar and bpd diagnosis months later. I heard the album and thought “well shit that would’ve gone crazy 3 years ago on those nights!” while at the same time being happy and proud of myself for the immense progress I’ve made, and having dealt with my mental health and drug use. Brat both makes me a bit nostalgic like you said, but also appreciative of where I’m at, which is not very brat coded anymore lmao.
@@brenthehen I'm happy for you getting better 💚 Sounds like the pandemic was a hell of a ride for you. I think it's very healthy of us to recognize we're not children partying anymore and that our well-being is more important. Absolutely no shade to those who can indulge in indie sleaze, I might still if I haven't done enough of that cause we all need a dose of wild experiences. We just gotta listen when it's time to stop and honor that
I just saw a picture of Gabriette, one of Charlie’s friends in a bra and underwear and her body was very triggering. I hope she’s well but it was a HUGE throw back to wanting to be bones.
@@ragdollrose2687 thank you queen, same to you!! 💗 I do totally agree - it’s fun to have had that phase in many ways, but growing out of it (or even missing it altogether) is okay and most of the times much healthier too, for mind and body.
@@elizabethornelas6367 I know exactly what you mean... I don't want anyone to have to hide their body just because it's triggering to me but at the same time thinness feels like an intrinsic part of the "branding " of the brat summer thing. I really wish that one song didn't explicitly mention an*r*xia the way it did because while it's definitely a very real descriptor of a certain way of being and I don't want to censor that, that I'm just so so so tired of as one who grew up with the tumblr pale girl thinspo thing.
This is SUCH a brilliant video. The correlation between idealized media personas that the pendulum from "clean" to "dirty" has inflicted and the economic/political ties all culture (even media culture) exists within is captured so well. The "way you consume" is so fascinating especially after the Barbie summer we had last year where PINK was the colour and now in our Brat summer, slime GREEN has taken over. The last two summer media themes have changed the way people consume goods. And then the Clean girl, which really embodies WHITE as a way to purify and demonstrate subtle wealth. brat is the evolution of our changing mindsets surrounding what we eat, what we do, what we wear - and ultimately what we can do because of the financial hardships since COVID-19.
I mean we may not be in a official recession, but we were just in an official pandemic, which is probably a big reason why party music is starting to come back in style.
@@polaandthebon My wallet tells me it's not a recession lol. Things are very stressful and turbulent whether or not we argue about it being a recession, recession pop can still make a comeback regardless
As much as I've always loved Indie music, the style, aesthetic and overall subculture that comes with it- like you said in the vid - it's important not to forget its ugly, odious underbelly. My mum worked in the music industry in the 00s and my older sis and peers were obsessed with Skins, so by proximity (and attending gigs with my mum from a young age), I was exposed to it the first time around. I was also actively part of the tail end of the era in the early 2010s when I was in my early teens (think - pale grunge etc). A lot of members of bands that were popular back then have now faced backlash 'cause of SA and DV allegations. EDs and Pro-Ana culture was rife especially on Tumblr (we painstakingly all wanted that thigh gap). Someone else mentioned in the comment section the prevalence of & nonchalance towards drug and alcoholic addiction. There was rarely ever any POC or non-skinny representation. The glamourisation of manic pixie dream girls, popularity in Pick-Me behaviour, and just a overall centering of the male gaze. I love the whole notion of stripping back falsehood to reveal something raw, authentic and artsy. Like I said, I have always loved the music and fashion, and retained elements of it within my style to-date. But please lets not let the pendulum swing to the other extreme in a desperate attempt to flee 'Clean Girl Aesthetic', and inadvertently revive the toxic behaviours that came with this era. It has left many of us traumatised 😩
I agree with all of this, just wanted to add that Charli‘s fiancé (I think they’re engaged) is in the 1975, which is one of the bands that are just emblematic of indie sleaze to me. Particularly the tumblr side of indie sleaze.
one thing that I really disliked about this whole brat summer thing is the comeback of c0ke being portrayed as something super cool again. as someone whos in the berlin techno scene ive seen lots of people losing themselves to the drug and having their life ruined. all that yeah im bumpin that as if it was nothing rubs me the wrong way.
agreed - plus the fact that coke is probably the most unethical product on can consume if we look at how it's produced. there is so much unimaganable human suffering associated with the organized crime that's producing and distributing coke.
i know you don’t want to be demonetised but you cannot talk about indie sleaze without mentioned drugs like drugs and alcohol are the centre of this cultural circle 😭 there’s huge parallels between that and brat summer for sure
I was thinking this too, and how when I live drinking culture is lessening, and it’s too risky to do anything hard because so much of it is laced with fentanyl. Drug and drinking culture is not what it was in the 2010s
@@EssieSpring I agree a lot of young people felt pressured to be cool and do alcohol, hard drugs, and party day to night. Not to mention the fat shaming was HUGE
For real for real! It’s interesting how a potential resurgence of the indie sleaze substance glam is running parallel to a shift in body standards back towards thinness being in…definitely linked. It almost feels like after all the partying of the tumblr era and health issues of the pandemic, we all woke up and started working out and being “clean” girlies. And now we’re a bit tired of having to keep up and just wanna let loose again lol.
Indie sleeze is already back. The Dare who produced Guess looks like he walked here from 2009. The 'cult classics' tee that Charli wore in her boiler room set instantly reminded me of Henry Holland's slogan tees. I can imagine leggings (or even skinny jeans 💀) with ballet flats trending soon. As a millennial it's nice to see that we're becoming relevant again lol.
I think people forget charli is 32 so she’s a millennial and was in her teens during the prime time indie sleeze era so ofc she’s the one to bring in back 🎉
As for clubs closing down it’s happening everywhere right now. I live in Stockholm and most clubs here are BARELY surviving. It’s not that they are empty, they’re not. It’s just that nobody buys anything. I was at a PACKED club last week but the bartenders were just standing around. And most people use promoters so they don’t pay entrance fees either (myself included). I have some friends how are bartenders and they told me that they mostly just sit around during their shifts. I talked to a few owners as well and a big problem here is that the landlords keep raising the rent on the establishments so they can no longer afford to stay open. And with costumers having less money in their pockets and rent rising uncontrollably it’s no wonder some of the biggest clubs are near closing down. Me and my friends use these clubs and bars as our third spaces because we live in such tiny apartments. This places are vital for our social lives, meeting and hanging out with people.
Its so crazy to me how young people dont really go to bars and clubs anymore. Toronto used to have a massive club district. There were 100+ nightclubs and bars at one point. Im a much older millenial but bavk in the day we used to start going to "all ages clubs" at like 15 years old! I haven't been down to club disctrict in a while but from what Ive heard the industry is basically dead.
I feel ancient. I lived through all of it. MySpace, Facebook, ect. We all carried around our digital cameras, going to the bars and clubs. For context I graduated High school in 2007. I had no idea I was indie sleaze until this video. But if the shoe fits. I wore nearly all black, never took off my eyeliner, and smoked 2 packs a day. I had the America apparel disco pants. RIP 🙏
I'm not trying to kill anyone's brat summer but I feel like an important part of the discourse which is currently being left out a lot is the normalisation and even promotion of smoking and drug use. I have nothing against people who smoke or take drugs, I do it too at times, but I do have an issue with it being popularised through tracks such as 365. There's so much hype over this song and Ive heard people say things such as "charli xcx giving as an excuse to relapse this summer" which is just insane, but I dont blame the people saying this (especially since they are coping with addiction), I see a problem with brat enabling them. Not to mention the Indie Sleaze life style and 90's thinness (also refered to as heroin chic) which can't be seperated from drug culture and a general lifestyle which neglects physical health. "No I never go home, don't sleep don't eat. Just do it on repeat, keep (bumpin' that)". It's not cute, it's concerning and should definitely not be normalised.
I 100% agree! Drug use is still being glamorized even after so many ppl and artists passing away because of it ! But I feel like lyrics like these will always be around (especially in rap music)… I wish being being clean and high on life was being more glamorized :/
@@jessycaone4276 That's true, brat isn't the first to do it and won't be the last. But I do feel like rap music still mostly has it's own audience whereas brat is ultimately a pop album and is playing on the radio anywhere you go
The Weeknd couldn’t feel his face in 2015 and everyone was listening to that while working out at the gym 😂 . If a song is catchy ppl will listen, doesn’t mean they will take the lyrics to heart necessarily. This is just my opinion but I think if someone relapsed because of a song, they were going to find a reason to relapse one way or another
I totally understand you. I just think of it this way: if you yourself are not someone with addictive behaviours already, you won't fall into this. Those who are already do these things will continue. Just help those around you from falling into it. Everyone else is just gonna do what they do regardless of 365 or the next drug themed song.
@@clairewillow6475 kids might see it as "adult" and "kewl" and want to replicate that. Skins were my gateway to early alcoholism because all my classmates were obsessed with this show and we wanted to be them sooo bad. Now granted, I am stupid for being influences by something like that, but to my defense, you're not really that much of a critical thinker when you're 13...
More ways for companies to make money by selling 'the latest aesthetics '. I think it's similar to all the younger generations trying to find their own way. We just now have names and products for them.. Earlier we wanted to be free of labels, have unique identity and used products for the same. Now it's about being part of a group lable and getting the same thing as every other person. The next gen will again cycle back to former.
I understand girls who want to be messy and a little chaotic, it does bestow its unique level of rebellious freedom, but trends like indie sleaze, brat girl summer, rat girl core, etc. are for young women who are sloppy & concerningly reckless. It’s clear they’re running from something personal so they excessively indulge in substance abuse, sexual activity (and in some cases crime) while dressing in a messy provacative way. They’re the ones with messy eyeliner regularly going to parties sure, but they’re also the ones who you can’t convince to stop drinking/ taking whatever to “party”. They’re coming to work on a Monday morning with a hydroflask filled partway with tequila as they’re bragging how they got lucky with a girl in a club bathroom who gave her drugs. To be clear women can have sexual autonomy, go clubbing, take a drug whatever, but there’s a point where even if you caught your bestie overdoing it, you’d be worried for her and her life.
Indie sleaze influenced me massively in my younger years. As a neurodivergent person I’d often take things very literally, and unfortunately, (in this case) it applied to my whole lifestyle. I’d smoke, party, act like a goddamn Effie on steroids. I have a certain amount of nostalgia for that period of my life. But if I had to pick an aesthetic for my gullible self from the past now, it would be „clean girl”. Indie sleaze was fun, but it also had „no future” undertones, that seriously undermined my growth and kinda sucked in the long run. Young people are very impressionable, and saying that smoking is a part of the aesthetic is just wrong (I don’t smoke anymore, but the amount of money I spent on that habit is astronomical, not to mention the toll it took on my health).
Same, I was so enamored by Skins that I started heavily drinking since I was 13 (being from Eastern Europe where it's extremely normalized didn't help either!) being inspired by that. Skipping to now, this meddled severely with my brain development (what a surprise!) and I still deal with the fallout of that to this day. My memory and mental capabilities are much worse than they could've been and the recovery is very slow and expensive. Hoping to restore at least some of it... Would love for the messy fashion to come back though, I still think it slaps
I owned my Barbie dress since 2016, a sequence hot pink mini. People have always been too scared to wear bright pink, so they had to buy new clothes to fit in
I'm kind of in that same boat. Pink used to be my favorite color then I decided it was too childish so I stopped wearing it. Then barbie came out and I couldn't find ANYTHING in my closet that was any shade of pink. I went out and bought a simple tank top from Target and matching Birkenstock knockoffs and revived my love of pink. And thanks to the movie all the pink stuff they couldn't sell has been discounted. Now my closet is pink again 😄😄
Right?? I was surprised by the Barbie thing being designated wasteful consumerism aside cos I was delighted by the clothes I picked up in summer 2023 and will be wearing them for a long time
Plus Oasis were still massive in the late 00s. If someone was listening to the Arctic Monkeys back then they were also listening to the likes of Oasis, even if their best work came out in the 90s. You could argue Oasis are what brought that style into the mainstream at least in the UK, which was then further built from by the major indie sleaze types
@valorie444 obviously. But, it is still giving justification and glamour to something that is not just a personal flaw, but yes, a frustratingly inconsiderate, often borderline nonconsensual action. I had to deal with over 20 years of secondhand smoke growing up from every adult I ever lived with, because it was too normalised to even speak up. They felt justified yelling at me for being sensitive about it...as a kid forced to either breathe years of smoke, or have to leave the room frequently, even mid conversation (and still get yelled at for that) because it was time to light up. I got branded with the classism at school of smelling of cigarettes. I am still working class and financially struggling, along with emotionally, I'm a flawed person. I have unhealthy coping mechanisms that I do my best to manage and especially not involve others in, and take critique on them humbly. Yet it's still just not cool and should be a high priority to want to quit smoking if you smoke. The putting smoking as like, one of the only things specified as a form of the affirmative brat attitude, is promoting it, and enabling it. I don't want to see more young people addicted and extra stressed from cravings (alongside the obvious health issues) and would've hoped moving out from my elders who take no suggestions would finally free me and many others who ideally want to never breathe smoke again, from having to deal with it as a requirement to socialise 😒 It just isn't cool. It's not shameful personally, but systemically and in pop culture, kind of like promoting eating disorders vs surviving with one that promotion of it likely encouraged.
Girl thank you so much for talking openly about vaginismus I know it’s scary but it really does make a difference knowing I’m not alone in going through it ❤
I'm on a video essay hyperfixation rn and every day I refresh to see if there's been a new video because your videos are my absolute favourite to watch!!
Just wanted to say as a fellow vaginismus girlie, I can totally relate to your feelings of isolation and I'm always so so happy when people talk frankly about their experiences! 🖤
Within the last year i feel like your personality has really been shining in your videos, i find myself laughing and smiling while you talk - im so happy to see your channel grow!
As much as I want to think indie sleeze was anticapitalist raw grimy goodness. To me it still feel a bit too male gaze focused. Like the slip dresses are cute but it looked freezing to me with a side of pretty girl disturbed, plus that American apparel image being made influenced by Terry Richardson, another person with a lot of power who got accused of sexual misconduct. Also how many flannel shirts and other stuff sold with Tumblr aesthetic.
yeah i feel like a lot of it is men romanticizing women with mental health issues, and women romanticizing their own mental health issues. at least that’s how it was during the 2010s
YESSSSS i have been thinking about this SO MUCH lately, like i am sooooo hyperaware currently of how this moment in music is such a cultural phenomenon even beyond just the music. i would looooveee to see a video essay about chappell roan's impact!!!!
i like charli’s music, but this era is bizzare (not to mention her behavior). romanticizing drugs as if addiction doesn’t ruin millions of lives + the guess video that looks like it was made in a crack den. we should not be making drugs look cool in any way shape or form
that’s a good point. There are kids commenting on her videos being like, I want to do coke. I think people will experiment regardless, so we shouldn’t romanticize or demonize drug use.
@@shalalala4875 Ok but her audience pre-brat release were young adults. She hasn’t made music for kids or marketed herself to that audience for a decade. Also drugs and things alike have been romanticized, portrayed and referenced in music since the 1800s with poets like Rimbaud, in the 2010s the most popular genre was literally trap so it doesn’t make sense to critique Charli when it has always been like this.
Something I like about indie sleaze is how it looks much more middle/working class coded than clean girl and stuff like quiet luxury who both feel so elitist to me. Not that I support buying shitty fast fashion clothing to fit into it, but it's easily thriftable as well. And much more achievable than that vibe of pristine, pressed white set of button down and trousers like it's the ideal now.
There’s a middle ground between these two styles but the fashion industry doesn’t push that middle ground style. They make more money if we keep scrapping our wardrobe and buying more clothes to start over again
@@clairewillow6475 I completely agree with you! It's not on their best interests that we mix and match and stay in this middle ground, it's ''too slow''. Thankfully we can get inspiration from different creators on the internet now and get away from this standards now.
@@BlossomHigh Actually I agree the makeup is easy! But the catch is that you gotta have perfect skin to do it, which is even harder than doing heavier makeup well. I'm not even a fan of heavy coverage and I have good skin (my personal makeup style is a mix of French girl and ''Euphoria'' makeup) but the perfection of clean girl skin is still intimidating IMO.
I'm waiting for people to start the discussion on the glorification of drug usage in brat. I'm not a full brat hater, I just don't like that it is normal to hear 'doing a line' in a culturally significant project that young people are trying to emulate. It is not a sensible thing to promote, especially with how many young people turn to drugs to help deal with their mental health issues. Look at the tragic outcome of amazing artists like Amy Whinehouse, she would have been brat royalty if she hadn't sadly died of an overdose. I like the freedom and fun the album represents, but the drug/smoking glorification is not for me. Love the video, I just wish you would have touched on that topic. I don't believe Charlie is soley to blame for drug culture, of course, but anyone with that massive platform and influence over mostly young people should be more careful about what they glorify x
My perspective is that everyone has a little bit of everything. We all relate, even if in our fantasies, to these niches. And it is amazing to see each other participate.
its so interesting to me that this aesthetic is back. I loved when i was a pre-teen rocking out to Kesha and I'm so chuffed that I get to do this all over again at 23. Here's to an amazing BRAT summer and an easy breezy short n sweet fall.
Being someone between 13 and 30 that cares about trends or what people think must be exhausting. Every 3, 6 or 12 months there's a new thing that's a counter/overreaction to the previous thing. I just played video games, watched cartoons and read manga. All the other stuff passed me by.
I've been a metalhead since I was 13 and I'm also neurodivergent, so watching these trends come and go and witnessing people chasing them in real time has always been kind of fascinating to me. Just another thing that always made me feel like an outside observer lol.
im between that age range and I have been experiencing the joy of missing out so much. all i do is schoolwork, write fanfic, listen to music, play video games, text my friends, watch social commentary and video essays without giving a single crap about what's new in fashion or whatever nonsense is happening on tiktok these days. trend cycles are exhausting. I've been wearing the same tights since I was 12 years old bcuz they don't make those dang tights anymore! consumerism is a drug i've learnt too well not to consume thanks to my mom. it is interesting to look at it all from the outside.
Trends are fun but they don’t and shouldn’t be taken seriously. Unfortunately there are younger impressionable people who internalize trends way too much like Brat aesthetic but parents should definitely be around to counteract its influence. I think part of being a developed and evolved “adult” is having fun with a variety of “trends” and aesthetics that you feel are an authentic expression of “you”.
26:05 I live in America right in the middle of america. Kansas City 2020 everything was open 24/7. EVERYTHING. All gas stations, walmart, CVS is, all night pharmacies, even grocery stores, ALL fast food places were open 24 hours and a lot of restaurants didn't close till 1:00 or 2:00 a.m.. But now literally NOTHING is 24/7. I literally grew up with Walmart being open at all hours of the day and night. And now everything closes at 10:00 like this is the 1950s or something. Are TV stations going to stop broadcasting at 10:00 p.m. too now?! It's just like what the heck is going on here. It has nothing to do with needing to sanitize the stores anymore. They could have opened up but they have chosen not to. Why? These companies are making more money than ever. Did anyone notice that the profits of all of the big companies went up during 2020 and continued to have gone up? That the price hikes they claimed were solely because of c and we're only to pay for sanitizing things and only because so many factories are shut down .....those prices never dropped. In fact it seems like a lot of them went up. What happened?! Especially people who work the night shift. Their quality of life has taken a drastic dip. Same thing with people with anxiety and other issues who prefer to shop at night when it's not nearly as crowded. Plus it's just not as fun. There's literally nothing to do the second it hits 10:00 p.m.
During the indie sleaze era, we didn't really do so much on the Internet and online shopping. We just bought what we saw at second hand shops and new look lol. I still slap bb cream on with some eyeliner and lip gloss, there wasn't really any thought that went into it beyond being young and different from our parents. It was a good time! X
The song DIRT by Zeo Ko really fits this current transition from clean to messy 💚 I'm so excited for whats to come, even though we should mind the negative parts of indie sleaze and not repeat them
You are absolutely rightttt. People keep saying its back but it cant compete with what it was. It is almost impossible to be thata authentic, collectively, today.
random parallel: one of the main things i remember about american apparel was their "legalize gay" tshirts, when gay marriage was gaining popularity in the US and the christian right was aggressively opposing it, similar to how they are attacking trans rights present day. just a thought B-)
Indie Sleaze never really ended for me, I still wear whatever I want, on the surface level. And I've never stopped being provocative. And I've never stopped loving indie dance and electronic music in general, or my vinyls. Or lugging all these bargain bin cloth bound classics of literature and bookshelves with every move I've made. Or partying. I love my cats, my crazy bf, writing poems and dancing!
I definitely was trying to live my indie sleaze life in high school while living in a midwestern town in the US (at least in terms of fashion and my media interests) 😅. I do agree that it was a bit harder to pin down aesthetically so it can be harder to replicate for brands and influencers. Especially since indie sleaze was more of a subculture than just a style trend. Also Charli did grow up/started her career in the tail end of that era, so it makes sense if her work is reflecting that time and subculture.
man, i used to work right next to the AA factory & remember hearing when the day it went bankrupt. i was drinking from a wine bottle at the top of a parking garage on my lunch break, ha & while i'm too old to be arsed with Brat other than loving see people find anything worth living for in this summer of our lord 2024, i brought all my old digital cameras to an engagement party last month &... they were a lot more popular than i expected. we love to see it. while jordan may be educating her young audience on everything-old, well at least i know where "dumps" come from on IG. cue flashbacks to having people request photos down on FB albums because there were bottles in the background. ---- one thing that's different about these trends coming back around 10-15 years later, it's people would move on as soon as the vernacular/market/media picked up on it & regurgitated it back but commodified. i saw an ad yesterday for something: "... very demure." & that what have been it for that mini era. given, market is a lot faster these days but that would have been DOA instantly. but then again, that attitude/behavior is what made hipster hipster
I was under ten years old during indie sleaze peak but I remember as soon as I got on Tumblr when I was in middle school and I saw it as one of the first styles that really had no rules like the point is that you’re not following any rules because you’re too busy having a good time! seeing people try to separate it into specific looks and shein clothing it’s just funny even though I didn’t even experience that time I just saw it on Tumblr. my number one indie sleaze princess is Megsuperstarprincess, a New York icon who would probably be offended by me calling her indie sleaze. this was such a good video
I am glad you flagged up the relationship with Indie Sleaze to Toxic 00s stuff. For me those bands and aesthetics cannot be separated from some horrible stuff going on.
The talk around nightclubs in small towns is so interesting !! I would go out twice a week to the crappy little nightclub in my hometown - and I wouldn’t change that!! It was fun. It would be so sad to lose that for young people in their small towns.
GIRL your videos have been fantastic, I loved all of them. I am worried you are going to burn yourself out with that perfectionism! Take good care of yourself, love!
i loved this video jordan!! Ive just been thinking about this a lot, specifically how the culture of reels/tiktok/social media feels like its failing to keep up its appeal. you're absolutely right, i think plenty of people are craving connection and realness especially in the face of capitalism and consumerism that usually makes people feel isolated. :-) ur awesome
I think another big factor of this is that indie sleaze came from the indie music scene. The way people find and listen to music now is algorithm/tiktok trend driven, and Brat is unfortunately a part of that (even though it's very fun). That's why the culture isn't coming back, and people won't be returning to music venues because of this album. Brat has sort of bottled the aesthetic of indie sleaze, but it's top down
wanna say i adored your recent videos about women's hair and the instagram face!! they were highlights of your channel for me, loved your recent content ❤
I’m someone who wasn’t very social most of their life due to personal reasons and my mental health. I turned 18 just a couple weeks before the pandemic started and stayed. I don’t have friends and I would love to feel a sense of community. I live in a rich area I can’t afford to be at because my family is here but it feels so barren and like no one cares about anyone but themselves. We need a change for sure
Re:indie sleaze revival, I don’t see it happening because if it does get picked up by influencers (the main way it would become mainstream) it would still be contrived. Not just having a link to the camera but in general I just see anything influencers do as fake. If I saw an influencer with an indie sleaze aesthetic, I just couldn’t see it as authentic. It doesn’t align with anything indie sleaze other than hair and fashion. (But I guess that can be said about all digital micro identities)
Would you ever make a part 2 to this? This topic is so interesting to me. It would be great if you could go deeper into the rise of female pop, also regarding brat summer and Chappel Roan's femininomenon
Your videos are becoming a fav of mine - you discussing recent trends and observations I have no clue of as I'm not on my phone / I live under a rock / not on the internet a lot
I live in Scotland and under 22's get free bus travel and discount trains. But after that, the prices just keep creeping up and up and up. a 20 min ride into town will cost me £8 there and back 😭
you keep on addressing young folks being too young to remember certain things - watching this has made me realise that I may be far too old to get it. Starting with the concept of buying an outfit to watch a movie, or adhering to certain "aesthetics", or the idea of a revival of fashion that's only 15 years old. Hell, half of my wardrobe is 15 years old (or older) - I buy something because I like it and keep wearing it until it falls apart - and the stuff produced before the rise of fast fashion is very durable and rarely disintegrates. I've still got my Doc Martins from 30 years ago and the soles show hardly any wear.
I have never felt so seen until you got to the digital camera segment. 😂 I was the kid in 2006 at house parties with the camera, rushing home hungover and sleep deprived the next day to upload an album to Myspace.
I really enjoyed listening to this from start to finish! Something about pulling threads from different topics and looking at the past is really fascinating to me, especially in terms of fashion and fashion trends. Love love love this style of video, I honestly could have listened to more of it.
I think you’re totally right that people are craving a shift, or maybe I’m just talking about myself. I don’t even really use social media, just UA-cam, and that alone has me wiped out. I’m so tired of people spending their time shit talking others for being imperfect and I’m over watching everyone have to walk on eggshells because of the judgement seeping into every space. I craaaaave a time for not only myself, but everyone around me to let loose again
My early 20s were peak indie sleaze (although we didnt have labels for aesthetics back then and the word aesthetic was seldom used 😂) but its feeding my soul that its coming back!!! The pure nostalgia ❤❤❤❤
As part of indie sleeze everyone just had their “look” and no matter how effortless it looked for that person it was definitely put together with alot of thought. It was fun. I feel like everyone had their own aesthetic within indie sleeze.
As much as she says those three things are the brat summer essentials, it still feels as though the exclusivity is still there just based in location and race. The whole indie sleaze revival she’s spearheading seems very white, just not as white as clean girl. When living in ny it seemed as though brat didn’t even drop in places like Harlem and the Bronx, and no brat parties happened outside of gentrified brooklyn.
Great video! I'm almost 32 and indie sleaze was really popular in my late teens and early 20s. Some of pics/video clips were of the party girl group "The Millionaires " who were a trio of sisters and 1 friend, they were actually "scene" (a more fun colorful version of emo) and were basically Ke$ha before Ke$ha came out!
your point about the clash between indie sleaze and phones/hyper fixation on documenting everything and surveilling celebrities in that way is actually soooo true
27:54 I have noticed this in the US too, and idk if this is also a trend popping up in the UK but there is a huge trend of folks abstaining from drinking and finding activities that don’t center around alcohol or drugs that I think has part to do with wanting authenticity in relationships and experiences. Sober bars are popping up in city centers and trendy suburbs/neighborhoods, and I wonder if that is part of the equation too of bars and nightclubs closing down. There is a huge boom in nonalcoholic beers and drinks as well. It’s a great time to be a sober curious person in the US but obviously that impacts the nightlife and bar industries.
yes i wrote this video before the potential h&m brat collab 😭😭 but in my defence i’m really not trying to paint charli as an anti-consumerist icon, but rather touching on why i think brat has become such a cultural moment, anyways i hope you guys enjoy this video!!
the h&m collab just doesnt sit right with me. like yes, there is a demand for brat merch, yes, i'd rather have charli herself profit off of her moment instead of shein-knockoffs. but the ✨vibe✨ of this collab is the complete antithesis to what the album means culturally. brat is just not a consumable look in my brain? its honestly not that deep, its just the next logical step business-wise, but it leaves a bad taste imo
and the second model for the new collection is Lila Moss, so maybe indie sleaze is really coming back
i work at h&m and i dont think corporate is actually doing this
I actually think this is one of your best vids, just super tight and well scripted
That’s why I believe she isn’t really indie sleaze. Her aesthetic is very forceful and wannabe
I love that we live in a society that endlessly tries to have movements and talks about just being free and getting out of the idea of labels, but we keep coming up with more niches more labels to label ourselves and boxes to put ourselves in to the box that is now being filled with other little boxes inside.
💯💯💯
There’s such a desire for unique and creative expression in “being ourselves” and yet they just recycle the same trends from 15-20 years ago and create even more boxes to place people in.
They are more unoriginal and more group-led than they like to admit. Just slaves to appeasing these trends that keep getting faster and more meaningless and more expensive to maintain. And it pollutes the environment more and feeds into all the capitalism they claim to hate.
Its so toxic, un self aware, hypocritical and harmful for us. It won’t bring fulfillment to any of us chasing these addictive dopamine generating things, shaming trends once they become too old (aka 6 months old) and never learning to stop listening to others manipulating us for their gain if we really want to just be ourselves. Happiness comes from within, not from outside. Learning to be content with ourselves and what we have as long as we are healthy and have loving people surrounding us is true happiness. Learning to create, challenge ourselves, have hopes and goals that are not self centered and not being on an endless cycle of feeding addictions for our attention, shopaholic mindset, etc will bring more of a sense of confidence and accomplishment than endless consumerism.
lol
Human brains absolutely love categorization so it makes perfect sense that that would also impact cultural trends. We can seek freedom of labels n boxes as much as we like but the human brain will do as it does n just make new ones.
we live in a society
Indie sleeze is so nostalgic, it was huge when I was in high school and I remember SLEEPING in my eyeliner so it would look "more authentically smudged" in time for school. 😭
I know your eyes were BURNING 😭
AAAA i did the same thing!!!
@@jeg0623 I always fall sleep before removing my make up bc I am too laxy sometimes tbh ngl lol but It rlly doesnt hurts or anything, what type of eyeliner do u use😢😢
@@danielagarza3067 I don’t really eyeliner, I use mascara and sometimes I fall asleep too because I’m lazy as well 😭 and when I wake up it burns my eyes
@@jeg0623 hon, The mask is not it😭😟
The youths today will never know the horror of waking up and logging onto Facebook to find that someone mass uploaded and tagged every terrible photo they took the night before, leaving you to furiously untag yourself in every single photo individually before your friends and family could see them on their timeline.
Omg I had a friend take a picture of me peeing and upload it to Facebook among all her other pics in her SD card 😂 obviously Facebook did not give two shits about a pic like that of a child lmfao WILD
Myspace, tagged and hi5...
It was better in the 90s when social media didn't exist. We actually got to have childhoods. Sucks for Gen Z onwards.
As a former Recession hipster with a Kesha complex, indie sleaze comes so natural to me and I am ALL THE WAY here for its revival.
Break out the ripped nylons and the glitter babyyyy it sticks so well to unwashed hair
“Recession hipster with a Kesha complex” is the realest thing I’ve ever read in my life
not the unwashed hair lol😂
As a millennial, “recession hipster” is the best and most accurate descriptor I’ve ever heard
'Recession hipster with a Kesha complex' us who lived through it the first time just found our bio
That was an era ngl
I’m no rave or party girl but I felt so seen by brat. I’m a messy woman in her 20s who has no direction in life. The clean girl aesthetic made me feel like trash and it seems so unrealistic.
Real- same here!!
Same
THISSSSSS LOL
brat for Gen z and clean girl for millennials. we already had our y2k era, literally
I am a clean girl who loves raving
I used to work at American apparel and was once an extra in skins. My husband was a singer in an indie band 😭 we know indie sleaze x
This is so cool omg
That is AMAZING wth. Let us know the episode you were on😂💅
Indie sleaze royalty
people keep saying we're not in a recession, but i argue that we're in a depression. I literally dont know a single person that is doing well financially right now and i'm a very privileged person...
Words have meaning. We aren’t in a depression.
And your anecdotal evidence is a logical fallacy.
ong
I agree, and find it refreshing to hear it from the other side as someone who has literally only known moderate financial struggle and deep fear of debt.
All my friends are physically and mentally struggling, and cannot afford care. We are getting ripped off at workplaces and overworked.
We are financially and LITERALLY very depressed. Housing is off the table for now completely even for those who have been saving for it since high school, and rent is costing just as much to pay off, without any of the freedoms and progress
A recession isn't the only type of difficult economic time. A recession has an explicit definition as a period of declining real GDP growth and is often (but not always) accompanied by deflation.
A period of significant inflation is also a difficult economic environment for citizens. However, it is common for inflation to be accompanied by growing real GDP. This is what we are seeing now. This doesn't mean that the economy is good - again, high inflation is difficult for regular people, but it is not necessarily a recession by definition.
This isn't just semantics. There's a meaningful distinction. There's no "well that's stupid that we define a recession like that! I'm experiencing financial hardship so this is a recession to me!" A recession is quite literally a "recession of the economy" where the general English definition of "recession" is a pull-back or contraction.
LOL you realize an economic depression is WORSE than a recession, right??? And is marked not just by people doing poorly financially, but companies, entire industries struggling to operate as normal??? Jeeeze I nearly failed my advanced Econ class but y’all are on another level! These are technical words. Yes a lot of people broadly aren’t doing too hot, that’s just income inequality and lack of increase in pay/salaries across the board for people in the mid-lower classes. It’s capitalism tripping up babes! Time for revolution and new governmental policies that look out for us, babes! Let’s make it happen!
IMO the reason why indie sleaze didn't have one copycat look was because vintage clothing and thrifting + DIY were big parts of it. Especially among the hipster crowd, the point was to find something other people didn't have. The same went for music.
That's not going to work so well this time around, then, because vintage is now the provenance of the wealthier
You are so correct
I was on vacation in Taiwan when Charli released Brat, and I had the pleasure of listening to it front-to-back on a bullet train to Taipei. Life changing.
Does anyone else feel kind of weird about how so many new “aesthetics” are connected to smoking? Charlie explicitly tied brat to smoking, and at least from what i’ve seen, indie sleaze is also very associated with cigarette use. And don’t get me wrong, I’m not going to be your youth pastor telling you that you should be ashamed of your cigarette use, but I really feel like our generation is moving back towards cigarettes and often forgetting or becoming numb to the dangers. A lot of young smokers I know really minimize the health impacts and have no clue about why the tabaco industry is so bad (both for their past deliberate coverups and their current threatening of smaller countries, and setting up cigarette stands next to elementary and secondary school in several African countries). I also feel like people see cigarettes as “cooler” than vapes, which is understandable because vapes look lame af, but cigarettes are either more dangerous or as dangerous as vapes (depending on what evidence continues to come out, but the big difference is vapes do not have tar, and it is incredibly difficult to get across in a youtube comment just how bad tar is for the human body, vapes are dangerous in their own way but so far it doesn’t look like they come close to matching the danger of tar)
Again, I don’t want to be the lame one here telling you to drink five glasses of water a day or whatever, but I feel like it’s less that people are making an informed choice to do something dangerous and support shitty companies, and more than the further we get in time away from anti-cigarette campaigns the more we forget their dangerous. That Charlie quote about how “all you need is a pack of cigarettes and a box lighter etc” has the same energy as the Malboro Man or Jo Camel (the difference being Charlie probably isn’t taking money from tabaco industries)
All that being said, I understand why it’s so appealing. I think the self destructiveness plays into recession music. Nothing is more recession core than using cigarettes to cope with your crappy job and excessive overtime
No it's always been like that. Literally forever. Smoking has always been seen as rebellious for certain groups of people to participate in. Women fighting for the right to vote, during WW1 and the 1920s would smoke because it was seen as unladylike. It's always stood for the counterculture. ALWAYS. And it ALWAYS will. That's never going to change.
@@WhitneyDahlinAbsolutely, it’s always been associated with counterculture (I had my first cigarette with older punks after all), but the change I feel has occurred is that ever since anti-smoking first got a lot of attention in the late 90s/early 2000s, smokers were very much aware of the risks to their health. But with smokers my age, they seem genuinely unaware of many of the harms. I’ve talked to so many people who view it like eating microplastics or sugar, like something that might eventually have risks but only if you overindulge or in an abstract sense. It’s just such a different attitude than the older smokers I know. Smoking has always been cool to an extent, but it felt like there was a solid decade where that coolness was tempered by the startling knowledge of health complications. But anti-smoking campaigns have switched to anti-vaping campaigns (which are a lot less effective and less funded), and it seems like people just aren’t as informed about smoking as they used to be.
@@neonradius As someone who's just turned 23 and decided to stop smoking for my skin (and health), I completely agree! It's defo become glamourised again, but I don't even think people are aware (or care) about all of the long-term, sometimes irreversible effects it has on the body... 😬
Many things that we were wary of growing up like smoking, stranger danger etc are no more there..
I thank god for the ban on public place smoking.
Young people will always do things to differentiate themselves from being thought of as 'still a child' or 'boring grown up'..
Life keeps cycling ..
You're right and you should say it
I love Brat because of how much it feels like a woman artist did her woman artist thing and didn't give a shit while uplifting other women in the process. The imperfections are endearing, it feels like it comes from your homie asking you to sing a little on their track just for fun.
On the other hand, indie sleaze itself makes me feel both nostalgic and gross just like when I get in a bad period and start romanticizing my teenage mental health struggles again. I'm almost 30, so I've grown a whole lot since that time, so I my mind it's really ''damn those were amazing, crazy, fun times! And I would never go back to that, thanks''. People with EDs might relate, but there's a point in your life when you ''miss'' your disordered way of thinking because everything felt more intense back then? You're healthy and thriving now, but damn the pain was really something strong to drive you in weird ways. That's indie sleaze to me and I don't want it anymore 😌
No I feel that!!! Not even just my indie sleaze-adjacent teen years (as much as I could manage with helicopter parents), but even a few years ago freshly out of the pandemic when I was having weekly weekend drug benders with three friends in my apartment while simultaneously realizing I was enduring my first severe psychotic episodes that led to my bipolar and bpd diagnosis months later. I heard the album and thought “well shit that would’ve gone crazy 3 years ago on those nights!” while at the same time being happy and proud of myself for the immense progress I’ve made, and having dealt with my mental health and drug use. Brat both makes me a bit nostalgic like you said, but also appreciative of where I’m at, which is not very brat coded anymore lmao.
@@brenthehen I'm happy for you getting better 💚 Sounds like the pandemic was a hell of a ride for you. I think it's very healthy of us to recognize we're not children partying anymore and that our well-being is more important. Absolutely no shade to those who can indulge in indie sleaze, I might still if I haven't done enough of that cause we all need a dose of wild experiences. We just gotta listen when it's time to stop and honor that
I just saw a picture of Gabriette, one of Charlie’s friends in a bra and underwear and her body was very triggering. I hope she’s well but it was a HUGE throw back to wanting to be bones.
@@ragdollrose2687 thank you queen, same to you!! 💗 I do totally agree - it’s fun to have had that phase in many ways, but growing out of it (or even missing it altogether) is okay and most of the times much healthier too, for mind and body.
@@elizabethornelas6367 I know exactly what you mean... I don't want anyone to have to hide their body just because it's triggering to me but at the same time thinness feels like an intrinsic part of the "branding " of the brat summer thing. I really wish that one song didn't explicitly mention an*r*xia the way it did because while it's definitely a very real descriptor of a certain way of being and I don't want to censor that, that I'm just so so so tired of as one who grew up with the tumblr pale girl thinspo thing.
This is SUCH a brilliant video. The correlation between idealized media personas that the pendulum from "clean" to "dirty" has inflicted and the economic/political ties all culture (even media culture) exists within is captured so well. The "way you consume" is so fascinating especially after the Barbie summer we had last year where PINK was the colour and now in our Brat summer, slime GREEN has taken over. The last two summer media themes have changed the way people consume goods. And then the Clean girl, which really embodies WHITE as a way to purify and demonstrate subtle wealth. brat is the evolution of our changing mindsets surrounding what we eat, what we do, what we wear - and ultimately what we can do because of the financial hardships since COVID-19.
Well said!!! Couldn’t have said it better myself ~
I mean we may not be in a official recession, but we were just in an official pandemic, which is probably a big reason why party music is starting to come back in style.
True
Not official…😂😂😂😂😂😂What does your wallet tell you? 😅😂
@@polaandthebon tell me you didnt waych the video without telling me you didnt watch the video.
it’s official to me
@@polaandthebon My wallet tells me it's not a recession lol. Things are very stressful and turbulent whether or not we argue about it being a recession, recession pop can still make a comeback regardless
As much as I've always loved Indie music, the style, aesthetic and overall subculture that comes with it- like you said in the vid - it's important not to forget its ugly, odious underbelly.
My mum worked in the music industry in the 00s and my older sis and peers were obsessed with Skins, so by proximity (and attending gigs with my mum from a young age), I was exposed to it the first time around. I was also actively part of the tail end of the era in the early 2010s when I was in my early teens (think - pale grunge etc). A lot of members of bands that were popular back then have now faced backlash 'cause of SA and DV allegations. EDs and Pro-Ana culture was rife especially on Tumblr (we painstakingly all wanted that thigh gap). Someone else mentioned in the comment section the prevalence of & nonchalance towards drug and alcoholic addiction. There was rarely ever any POC or non-skinny representation. The glamourisation of manic pixie dream girls, popularity in Pick-Me behaviour, and just a overall centering of the male gaze.
I love the whole notion of stripping back falsehood to reveal something raw, authentic and artsy. Like I said, I have always loved the music and fashion, and retained elements of it within my style to-date.
But please lets not let the pendulum swing to the other extreme in a desperate attempt to flee 'Clean Girl Aesthetic', and inadvertently revive the toxic behaviours that came with this era. It has left many of us traumatised 😩
This!!!!!
Yessss ppl forget indie sleaze catered to the male gaze, glorified toxic relationships and smoking/binge drinking. Totally agree re: EDs as well.
I agree with all of this, just wanted to add that Charli‘s fiancé (I think they’re engaged) is in the 1975, which is one of the bands that are just emblematic of indie sleaze to me. Particularly the tumblr side of indie sleaze.
Good thing everyone who lived thru that era already is still young and healthy so they can help us shape it into something better
From one toxic beauty standard to another
one thing that I really disliked about this whole brat summer thing is the comeback of c0ke being portrayed as something super cool again. as someone whos in the berlin techno scene ive seen lots of people losing themselves to the drug and having their life ruined. all that yeah im bumpin that as if it was nothing rubs me the wrong way.
agreed - plus the fact that coke is probably the most unethical product on can consume if we look at how it's produced. there is so much unimaganable human suffering associated with the organized crime that's producing and distributing coke.
i know you don’t want to be demonetised but you cannot talk about indie sleaze without mentioned drugs like drugs and alcohol are the centre of this cultural circle 😭 there’s huge parallels between that and brat summer for sure
Its part of coming back of heroine chic. Things keep cycling in society. Though the speed now is much faster.
I was thinking this too, and how when I live drinking culture is lessening, and it’s too risky to do anything hard because so much of it is laced with fentanyl. Drug and drinking culture is not what it was in the 2010s
@@EssieSpring I agree a lot of young people felt pressured to be cool and do alcohol, hard drugs, and party day to night. Not to mention the fat shaming was HUGE
For real for real! It’s interesting how a potential resurgence of the indie sleaze substance glam is running parallel to a shift in body standards back towards thinness being in…definitely linked. It almost feels like after all the partying of the tumblr era and health issues of the pandemic, we all woke up and started working out and being “clean” girlies. And now we’re a bit tired of having to keep up and just wanna let loose again lol.
So is Kate Moss cool again?
Indie sleeze is already back. The Dare who produced Guess looks like he walked here from 2009. The 'cult classics' tee that Charli wore in her boiler room set instantly reminded me of Henry Holland's slogan tees. I can imagine leggings (or even skinny jeans 💀) with ballet flats trending soon. As a millennial it's nice to see that we're becoming relevant again lol.
I think people forget charli is 32 so she’s a millennial and was in her teens during the prime time indie sleeze era so ofc she’s the one to bring in back 🎉
I wasnt sure if the indie sleaze predictions from a few years ago would ever come true, but with the triumph of brat, we're definitely in for a ride.
I feel like its already passed tbh... Im already seeing pumpkin spice and good girl gall all over my timeline.
As for clubs closing down it’s happening everywhere right now. I live in Stockholm and most clubs here are BARELY surviving. It’s not that they are empty, they’re not. It’s just that nobody buys anything.
I was at a PACKED club last week but the bartenders were just standing around. And most people use promoters so they don’t pay entrance fees either (myself included). I have some friends how are bartenders and they told me that they mostly just sit around during their shifts.
I talked to a few owners as well and a big problem here is that the landlords keep raising the rent on the establishments so they can no longer afford to stay open. And with costumers having less money in their pockets and rent rising uncontrollably it’s no wonder some of the biggest clubs are near closing down.
Me and my friends use these clubs and bars as our third spaces because we live in such tiny apartments. This places are vital for our social lives, meeting and hanging out with people.
Its so crazy to me how young people dont really go to bars and clubs anymore. Toronto used to have a massive club district. There were 100+ nightclubs and bars at one point. Im a much older millenial but bavk in the day we used to start going to "all ages clubs" at like 15 years old! I haven't been down to club disctrict in a while but from what Ive heard the industry is basically dead.
@@doeeyes2 I mean we literally cannot afford to go to these clubs. Like rents in Toronto specifically TRIPLED since 2010.
I feel ancient. I lived through all of it. MySpace, Facebook, ect. We all carried around our digital cameras, going to the bars and clubs. For context I graduated High school in 2007. I had no idea I was indie sleaze until this video. But if the shoe fits. I wore nearly all black, never took off my eyeliner, and smoked 2 packs a day. I had the America apparel disco pants. RIP 🙏
I'm not trying to kill anyone's brat summer but I feel like an important part of the discourse which is currently being left out a lot is the normalisation and even promotion of smoking and drug use. I have nothing against people who smoke or take drugs, I do it too at times, but I do have an issue with it being popularised through tracks such as 365. There's so much hype over this song and Ive heard people say things such as "charli xcx giving as an excuse to relapse this summer" which is just insane, but I dont blame the people saying this (especially since they are coping with addiction), I see a problem with brat enabling them. Not to mention the Indie Sleaze life style and 90's thinness (also refered to as heroin chic) which can't be seperated from drug culture and a general lifestyle which neglects physical health. "No I never go home, don't sleep don't eat. Just do it on repeat, keep (bumpin' that)". It's not cute, it's concerning and should definitely not be normalised.
I 100% agree! Drug use is still being glamorized even after so many ppl and artists passing away because of it ! But I feel like lyrics like these will always be around (especially in rap music)… I wish being being clean and high on life was being more glamorized :/
@@jessycaone4276 That's true, brat isn't the first to do it and won't be the last. But I do feel like rap music still mostly has it's own audience whereas brat is ultimately a pop album and is playing on the radio anywhere you go
The Weeknd couldn’t feel his face in 2015 and everyone was listening to that while working out at the gym 😂 . If a song is catchy ppl will listen, doesn’t mean they will take the lyrics to heart necessarily. This is just my opinion but I think if someone relapsed because of a song, they were going to find a reason to relapse one way or another
I totally understand you. I just think of it this way: if you yourself are not someone with addictive behaviours already, you won't fall into this. Those who are already do these things will continue. Just help those around you from falling into it. Everyone else is just gonna do what they do regardless of 365 or the next drug themed song.
@@clairewillow6475 kids might see it as "adult" and "kewl" and want to replicate that. Skins were my gateway to early alcoholism because all my classmates were obsessed with this show and we wanted to be them sooo bad. Now granted, I am stupid for being influences by something like that, but to my defense, you're not really that much of a critical thinker when you're 13...
Rat Girl Core? Feral Girl Summer? ...what are we talking about anymore?
literally, our brains are rotting away
More ways for companies to make money by selling 'the latest aesthetics '.
I think it's similar to all the younger generations trying to find their own way. We just now have names and products for them..
Earlier we wanted to be free of labels, have unique identity and used products for the same.
Now it's about being part of a group lable and getting the same thing as every other person.
The next gen will again cycle back to former.
I understand girls who want to be messy and a little chaotic, it does bestow its unique level of rebellious freedom, but trends like indie sleaze, brat girl summer, rat girl core, etc. are for young women who are sloppy & concerningly reckless. It’s clear they’re running from something personal so they excessively indulge in substance abuse, sexual activity (and in some cases crime) while dressing in a messy provacative way. They’re the ones with messy eyeliner regularly going to parties sure, but they’re also the ones who you can’t convince to stop drinking/ taking whatever to “party”. They’re coming to work on a Monday morning with a hydroflask filled partway with tequila as they’re bragging how they got lucky with a girl in a club bathroom who gave her drugs.
To be clear women can have sexual autonomy, go clubbing, take a drug whatever, but there’s a point where even if you caught your bestie overdoing it, you’d be worried for her and her life.
Rat Girl Core is fire tho
short-term slangs have always been a thing honestly
Indie sleaze influenced me massively in my younger years. As a neurodivergent person I’d often take things very literally, and unfortunately, (in this case) it applied to my whole lifestyle. I’d smoke, party, act like a goddamn Effie on steroids. I have a certain amount of nostalgia for that period of my life. But if I had to pick an aesthetic for my gullible self from the past now, it would be „clean girl”. Indie sleaze was fun, but it also had „no future” undertones, that seriously undermined my growth and kinda sucked in the long run. Young people are very impressionable, and saying that smoking is a part of the aesthetic is just wrong (I don’t smoke anymore, but the amount of money I spent on that habit is astronomical, not to mention the toll it took on my health).
Same, I was so enamored by Skins that I started heavily drinking since I was 13 (being from Eastern Europe where it's extremely normalized didn't help either!) being inspired by that. Skipping to now, this meddled severely with my brain development (what a surprise!) and I still deal with the fallout of that to this day. My memory and mental capabilities are much worse than they could've been and the recovery is very slow and expensive. Hoping to restore at least some of it... Would love for the messy fashion to come back though, I still think it slaps
I’m the same but with alcohol and pills. What a waste!
I owned my Barbie dress since 2016, a sequence hot pink mini. People have always been too scared to wear bright pink, so they had to buy new clothes to fit in
Fr. I've always loved bright pink
I'm kind of in that same boat. Pink used to be my favorite color then I decided it was too childish so I stopped wearing it. Then barbie came out and I couldn't find ANYTHING in my closet that was any shade of pink. I went out and bought a simple tank top from Target and matching Birkenstock knockoffs and revived my love of pink. And thanks to the movie all the pink stuff they couldn't sell has been discounted. Now my closet is pink again 😄😄
Right?? I was surprised by the Barbie thing being designated wasteful consumerism aside cos I was delighted by the clothes I picked up in summer 2023 and will be wearing them for a long time
this is so timely with oasis making its comeback lolll
not really lol. oasis was 90s. indie sleaze was early to late 2000's.
@@user-js8dp9iy9s their last album was 2008 but mostly just look at their horrible haircut and fashion sense 😂 it edged on indie sleaze for sure
Plus Oasis were still massive in the late 00s. If someone was listening to the Arctic Monkeys back then they were also listening to the likes of Oasis, even if their best work came out in the 90s. You could argue Oasis are what brought that style into the mainstream at least in the UK, which was then further built from by the major indie sleaze types
I hate the whole packet of cigarettes thing....smoking was declining. I think it's irresponsible for her to even promote that.
she's from europe. smoking will never decline there lol.
@jamiegibsn7543 there are more then 40 countries in Europe. Most of those countries have a declining percentage of cigarette addiction.
you don't have to smoke
@@jamiegibsn7543 how can you be so bold while being so wrong
@valorie444 obviously. But, it is still giving justification and glamour to something that is not just a personal flaw, but yes, a frustratingly inconsiderate, often borderline nonconsensual action.
I had to deal with over 20 years of secondhand smoke growing up from every adult I ever lived with, because it was too normalised to even speak up. They felt justified yelling at me for being sensitive about it...as a kid forced to either breathe years of smoke, or have to leave the room frequently, even mid conversation (and still get yelled at for that) because it was time to light up.
I got branded with the classism at school of smelling of cigarettes. I am still working class and financially struggling, along with emotionally, I'm a flawed person. I have unhealthy coping mechanisms that I do my best to manage and especially not involve others in, and take critique on them humbly.
Yet it's still just not cool and should be a high priority to want to quit smoking if you smoke.
The putting smoking as like, one of the only things specified as a form of the affirmative brat attitude, is promoting it, and enabling it. I don't want to see more young people addicted and extra stressed from cravings (alongside the obvious health issues) and would've hoped moving out from my elders who take no suggestions would finally free me and many others who ideally want to never breathe smoke again, from having to deal with it as a requirement to socialise 😒
It just isn't cool. It's not shameful personally, but systemically and in pop culture, kind of like promoting eating disorders vs surviving with one that promotion of it likely encouraged.
Girl thank you so much for talking openly about vaginismus I know it’s scary but it really does make a difference knowing I’m not alone in going through it ❤
Chris Evans sex life and me women now go back next week so we take me life and you need me soon thanks you guys and did you
I'm on a video essay hyperfixation rn and every day I refresh to see if there's been a new video because your videos are my absolute favourite to watch!!
you should watch mina le i lovee her videos
me too! I listen to them when I sleep
Just wanted to say as a fellow vaginismus girlie, I can totally relate to your feelings of isolation and I'm always so so happy when people talk frankly about their experiences! 🖤
Within the last year i feel like your personality has really been shining in your videos, i find myself laughing and smiling while you talk - im so happy to see your channel grow!
As much as I want to think indie sleeze was anticapitalist raw grimy goodness. To me it still feel a bit too male gaze focused. Like the slip dresses are cute but it looked freezing to me with a side of pretty girl disturbed, plus that American apparel image being made influenced by Terry Richardson, another person with a lot of power who got accused of sexual misconduct.
Also how many flannel shirts and other stuff sold with Tumblr aesthetic.
Oh Indie Sleaze was defo male gaze focused when it first came around. Let's hope this time it's progressed to become more inclusive... 🤞🏽
yeah i feel like a lot of it is men romanticizing women with mental health issues, and women romanticizing their own mental health issues. at least that’s how it was during the 2010s
Babe wake up, new Jordan Theresa video jus dropped 🤩🤩
Every jordan teresa video recently has been such a hit, the slay of this catalog is wow. Will be studied someday by anthropologists
YESSSSS i have been thinking about this SO MUCH lately, like i am sooooo hyperaware currently of how this moment in music is such a cultural phenomenon even beyond just the music. i would looooveee to see a video essay about chappell roan's impact!!!!
i like charli’s music, but this era is bizzare (not to mention her behavior). romanticizing drugs as if addiction doesn’t ruin millions of lives + the guess video that looks like it was made in a crack den. we should not be making drugs look cool in any way shape or form
that’s a good point. There are kids commenting on her videos being like, I want to do coke. I think people will experiment regardless, so we shouldn’t romanticize or demonize drug use.
Same for cigarettes. Im really really trying to quit and it breaks my heart to think young girls and boys could pick io this disgusting habit
@@shalalala4875 Ok but her audience pre-brat release were young adults. She hasn’t made music for kids or marketed herself to that audience for a decade. Also drugs and things alike have been romanticized, portrayed and referenced in music since the 1800s with poets like Rimbaud, in the 2010s the most popular genre was literally trap so it doesn’t make sense to critique Charli when it has always been like this.
It real”y grinds my gears her boiler room set in amnesia where she had a line of white powder just in front of everyone
kept my old nikon coolpix digital camera from when i was like 9, totally worth it. suck on that consumerism.
Something I like about indie sleaze is how it looks much more middle/working class coded than clean girl and stuff like quiet luxury who both feel so elitist to me. Not that I support buying shitty fast fashion clothing to fit into it, but it's easily thriftable as well. And much more achievable than that vibe of pristine, pressed white set of button down and trousers like it's the ideal now.
There’s a middle ground between these two styles but the fashion industry doesn’t push that middle ground style. They make more money if we keep scrapping our wardrobe and buying more clothes to start over again
@@clairewillow6475 I completely agree with you! It's not on their best interests that we mix and match and stay in this middle ground, it's ''too slow''. Thankfully we can get inspiration from different creators on the internet now and get away from this standards now.
But clean girl makeup is very easy
Clean girl hairstyles are easy too
@@BlossomHigh Actually I agree the makeup is easy! But the catch is that you gotta have perfect skin to do it, which is even harder than doing heavier makeup well. I'm not even a fan of heavy coverage and I have good skin (my personal makeup style is a mix of French girl and ''Euphoria'' makeup) but the perfection of clean girl skin is still intimidating IMO.
I'm waiting for people to start the discussion on the glorification of drug usage in brat. I'm not a full brat hater, I just don't like that it is normal to hear 'doing a line' in a culturally significant project that young people are trying to emulate. It is not a sensible thing to promote, especially with how many young people turn to drugs to help deal with their mental health issues. Look at the tragic outcome of amazing artists like Amy Whinehouse, she would have been brat royalty if she hadn't sadly died of an overdose. I like the freedom and fun the album represents, but the drug/smoking glorification is not for me. Love the video, I just wish you would have touched on that topic. I don't believe Charlie is soley to blame for drug culture, of course, but anyone with that massive platform and influence over mostly young people should be more careful about what they glorify x
My perspective is that everyone has a little bit of everything. We all relate, even if in our fantasies, to these niches. And it is amazing to see each other participate.
Kesha was a true icon of careless joy and fun with the little we had. I'm here for round 2
its so interesting to me that this aesthetic is back. I loved when i was a pre-teen rocking out to Kesha and I'm so chuffed that I get to do this all over again at 23. Here's to an amazing BRAT summer and an easy breezy short n sweet fall.
if all the clubs close we will have to revive true indie sleaze: partying in an abandoned building
Being someone between 13 and 30 that cares about trends or what people think must be exhausting. Every 3, 6 or 12 months there's a new thing that's a counter/overreaction to the previous thing.
I just played video games, watched cartoons and read manga. All the other stuff passed me by.
I've been a metalhead since I was 13 and I'm also neurodivergent, so watching these trends come and go and witnessing people chasing them in real time has always been kind of fascinating to me. Just another thing that always made me feel like an outside observer lol.
Fr
im between that age range and I have been experiencing the joy of missing out so much. all i do is schoolwork, write fanfic, listen to music, play video games, text my friends, watch social commentary and video essays without giving a single crap about what's new in fashion or whatever nonsense is happening on tiktok these days. trend cycles are exhausting. I've been wearing the same tights since I was 12 years old bcuz they don't make those dang tights anymore! consumerism is a drug i've learnt too well not to consume thanks to my mom. it is interesting to look at it all from the outside.
Maybe dont follow trends that much ?
Trends are fun but they don’t and shouldn’t be taken seriously. Unfortunately there are younger impressionable people who internalize trends way too much like Brat aesthetic but parents should definitely be around to counteract its influence. I think part of being a developed and evolved “adult” is having fun with a variety of “trends” and aesthetics that you feel are an authentic expression of “you”.
26:05 I live in America right in the middle of america. Kansas City 2020 everything was open 24/7. EVERYTHING. All gas stations, walmart, CVS is, all night pharmacies, even grocery stores, ALL fast food places were open 24 hours and a lot of restaurants didn't close till 1:00 or 2:00 a.m.. But now literally NOTHING is 24/7. I literally grew up with Walmart being open at all hours of the day and night. And now everything closes at 10:00 like this is the 1950s or something. Are TV stations going to stop broadcasting at 10:00 p.m. too now?!
It's just like what the heck is going on here. It has nothing to do with needing to sanitize the stores anymore. They could have opened up but they have chosen not to. Why? These companies are making more money than ever. Did anyone notice that the profits of all of the big companies went up during 2020 and continued to have gone up? That the price hikes they claimed were solely because of c and we're only to pay for sanitizing things and only because so many factories are shut down .....those prices never dropped. In fact it seems like a lot of them went up. What happened?! Especially people who work the night shift. Their quality of life has taken a drastic dip. Same thing with people with anxiety and other issues who prefer to shop at night when it's not nearly as crowded. Plus it's just not as fun. There's literally nothing to do the second it hits 10:00 p.m.
I miss the Facebook photo album dumps. The good, the bad, and the ugly. So nostalgic.
During the indie sleaze era, we didn't really do so much on the Internet and online shopping. We just bought what we saw at second hand shops and new look lol. I still slap bb cream on with some eyeliner and lip gloss, there wasn't really any thought that went into it beyond being young and different from our parents. It was a good time! X
The song DIRT by Zeo Ko really fits this current transition from clean to messy 💚
I'm so excited for whats to come, even though we should mind the negative parts of indie sleaze and not repeat them
You are absolutely rightttt. People keep saying its back but it cant compete with what it was. It is almost impossible to be thata authentic, collectively, today.
random parallel: one of the main things i remember about american apparel was their "legalize gay" tshirts, when gay marriage was gaining popularity in the US and the christian right was aggressively opposing it, similar to how they are attacking trans rights present day. just a thought B-)
Indie Sleaze never really ended for me, I still wear whatever I want, on the surface level. And I've never stopped being provocative. And I've never stopped loving indie dance and electronic music in general, or my vinyls. Or lugging all these bargain bin cloth bound classics of literature and bookshelves with every move I've made. Or partying. I love my cats, my crazy bf, writing poems and dancing!
7:31 DTI is actually a game on Roblox, not an app
I definitely was trying to live my indie sleaze life in high school while living in a midwestern town in the US (at least in terms of fashion and my media interests) 😅. I do agree that it was a bit harder to pin down aesthetically so it can be harder to replicate for brands and influencers. Especially since indie sleaze was more of a subculture than just a style trend. Also Charli did grow up/started her career in the tail end of that era, so it makes sense if her work is reflecting that time and subculture.
I compared brat summer of 2024 to Kesha’s Animal summer of 2010 very similar aesthetic and vibes
man, i used to work right next to the AA factory & remember hearing when the day it went bankrupt. i was drinking from a wine bottle at the top of a parking garage on my lunch break, ha
& while i'm too old to be arsed with Brat other than loving see people find anything worth living for in this summer of our lord 2024, i brought all my old digital cameras to an engagement party last month &... they were a lot more popular than i expected. we love to see it.
while jordan may be educating her young audience on everything-old, well at least i know where "dumps" come from on IG. cue flashbacks to having people request photos down on FB albums because there were bottles in the background.
----
one thing that's different about these trends coming back around 10-15 years later, it's people would move on as soon as the vernacular/market/media picked up on it & regurgitated it back but commodified.
i saw an ad yesterday for something: "... very demure." & that what have been it for that mini era. given, market is a lot faster these days but that would have been DOA instantly. but then again, that attitude/behavior is what made hipster hipster
I love being subscribed to this channel because it provides a glimpse into the mainstream world that so many live in that i would never see otherwise
I was under ten years old during indie sleaze peak but I remember as soon as I got on Tumblr when I was in middle school and I saw it as one of the first styles that really had no rules like the point is that you’re not following any rules because you’re too busy having a good time! seeing people try to separate it into specific looks and shein clothing it’s just funny even though I didn’t even experience that time I just saw it on Tumblr. my number one indie sleaze princess is Megsuperstarprincess, a New York icon who would probably be offended by me calling her indie sleaze. this was such a good video
I am glad you flagged up the relationship with Indie Sleaze to Toxic 00s stuff. For me those bands and aesthetics cannot be separated from some horrible stuff going on.
The talk around nightclubs in small towns is so interesting !! I would go out twice a week to the crappy little nightclub in my hometown - and I wouldn’t change that!! It was fun. It would be so sad to lose that for young people in their small towns.
GIRL your videos have been fantastic, I loved all of them. I am worried you are going to burn yourself out with that perfectionism! Take good care of yourself, love!
I am so joyous whenever you post a new video ❤
the dopamine hit i got when I saw the skins intro
i loved this video jordan!! Ive just been thinking about this a lot, specifically how the culture of reels/tiktok/social media feels like its failing to keep up its appeal. you're absolutely right, i think plenty of people are craving connection and realness especially in the face of capitalism and consumerism that usually makes people feel isolated. :-) ur awesome
I’m ok with never hearing “clean girl summer” again
6:05 thank you for pointing out the overconsumption element of Barbie!
I think another big factor of this is that indie sleaze came from the indie music scene. The way people find and listen to music now is algorithm/tiktok trend driven, and Brat is unfortunately a part of that (even though it's very fun). That's why the culture isn't coming back, and people won't be returning to music venues because of this album. Brat has sort of bottled the aesthetic of indie sleaze, but it's top down
Literally
Thank you!
wanna say i adored your recent videos about women's hair and the instagram face!! they were highlights of your channel for me, loved your recent content ❤
girl your content is great lately i cant wait to see your growth through these new stages in life! ur dope
I’m someone who wasn’t very social most of their life due to personal reasons and my mental health. I turned 18 just a couple weeks before the pandemic started and stayed. I don’t have friends and I would love to feel a sense of community. I live in a rich area I can’t afford to be at because my family is here but it feels so barren and like no one cares about anyone but themselves. We need a change for sure
Please please please make a video on the crunchy hippie to alt-right pipeline. I would love to hear your thoughts.
I didn’t even realise I wanted this until you mentioned it- good call. Seconded!
Re:indie sleaze revival, I don’t see it happening because if it does get picked up by influencers (the main way it would become mainstream) it would still be contrived. Not just having a link to the camera but in general I just see anything influencers do as fake. If I saw an influencer with an indie sleaze aesthetic, I just couldn’t see it as authentic. It doesn’t align with anything indie sleaze other than hair and fashion. (But I guess that can be said about all digital micro identities)
Would you ever make a part 2 to this? This topic is so interesting to me. It would be great if you could go deeper into the rise of female pop, also regarding brat summer and Chappel Roan's femininomenon
Your videos are becoming a fav of mine - you discussing recent trends and observations I have no clue of as I'm not on my phone / I live under a rock / not on the internet a lot
I loved the brat themed editing on this video so much, it fit the video perfectly 👌
5 years ago an all day bus ticket was 2.50 on a bus. Now it’s 3 quid for a single. 5 for a day ride. Bonkers given the single used to be 1.50
I live in Montreal and I remember a single bus pass being 2.25 and now it’s 4.75😵💫 that’s for 2 hours not even a full day..
I live in Scotland and under 22's get free bus travel and discount trains. But after that, the prices just keep creeping up and up and up. a 20 min ride into town will cost me £8 there and back 😭
@@fruityfaerie13 I’m gobsmacked lmao
@@claclarolo1 horrendous 🤯😱
@@claclarolo1 although I will say the free travel is quite lit- but still eight quid?!
you keep on addressing young folks being too young to remember certain things - watching this has made me realise that I may be far too old to get it. Starting with the concept of buying an outfit to watch a movie, or adhering to certain "aesthetics", or the idea of a revival of fashion that's only 15 years old. Hell, half of my wardrobe is 15 years old (or older) - I buy something because I like it and keep wearing it until it falls apart - and the stuff produced before the rise of fast fashion is very durable and rarely disintegrates. I've still got my Doc Martins from 30 years ago and the soles show hardly any wear.
I have never felt so seen until you got to the digital camera segment. 😂 I was the kid in 2006 at house parties with the camera, rushing home hungover and sleep deprived the next day to upload an album to Myspace.
I really enjoyed listening to this from start to finish! Something about pulling threads from different topics and looking at the past is really fascinating to me, especially in terms of fashion and fashion trends. Love love love this style of video, I honestly could have listened to more of it.
this hair EATSSSS 🍒🍒🍒
Back in my day we used to take turns with my friends when we went out for who took the photos and carried their digital camera... i feel so old 😂😂😂
This is crazy I was literally JUST thinking abt how good a video on this wld be and here it is
The way my ears perked up when I hear Honduras in the list 19:06, and it's true there are a lot of "maquilas" here.
It’s always a good day when Jordan posts girl I just came back from having a good day and you made it that much better
concept and the essay aside, the editing in this video is impressive! cheers jordan
I think you’re totally right that people are craving a shift, or maybe I’m just talking about myself. I don’t even really use social media, just UA-cam, and that alone has me wiped out. I’m so tired of people spending their time shit talking others for being imperfect and I’m over watching everyone have to walk on eggshells because of the judgement seeping into every space. I craaaaave a time for not only myself, but everyone around me to let loose again
i have been checking my subscription box every day for a new vid THANK YOU!!!!
Jordan - you always get it right. I love your POV and insight
She literally just released a clothing thing with H&M so yeah, about the capitalization
My early 20s were peak indie sleaze (although we didnt have labels for aesthetics back then and the word aesthetic was seldom used 😂) but its feeding my soul that its coming back!!! The pure nostalgia ❤❤❤❤
As part of indie sleeze everyone just had their “look” and no matter how effortless it looked for that person it was definitely put together with alot of thought. It was fun. I feel like everyone had their own aesthetic within indie sleeze.
As much as she says those three things are the brat summer essentials, it still feels as though the exclusivity is still there just based in location and race. The whole indie sleaze revival she’s spearheading seems very white, just not as white as clean girl. When living in ny it seemed as though brat didn’t even drop in places like Harlem and the Bronx, and no brat parties happened outside of gentrified brooklyn.
Exactly!
Sounds nice.
Great video! I'm almost 32 and indie sleaze was really popular in my late teens and early 20s. Some of pics/video clips were of the party girl group "The Millionaires " who were a trio of sisters and 1 friend, they were actually "scene" (a more fun colorful version of emo) and were basically Ke$ha before Ke$ha came out!
your point about the clash between indie sleaze and phones/hyper fixation on documenting everything and surveilling celebrities in that way is actually soooo true
girl Ive been waitingggg for someone to talk about brat and indie sleaze!
27:54 I have noticed this in the US too, and idk if this is also a trend popping up in the UK but there is a huge trend of folks abstaining from drinking and finding activities that don’t center around alcohol or drugs that I think has part to do with wanting authenticity in relationships and experiences. Sober bars are popping up in city centers and trendy suburbs/neighborhoods, and I wonder if that is part of the equation too of bars and nightclubs closing down. There is a huge boom in nonalcoholic beers and drinks as well. It’s a great time to be a sober curious person in the US but obviously that impacts the nightlife and bar industries.
Oh I’ve been WAITING for you to cover this
The boo sounds when sunak's face on screen 😭❤ jordan i love you and your editor
“coming back new and improved” but you’re already incredible jordan!