The Business of Luxury by Denis Morisset | ESSEC Classes
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- Опубліковано 26 бер 2014
- Since it was created in 1995, the MBA in International Luxury Brand Management has become the world leader in training managers for companies in this sector and remains the only sector-specific MBA in International luxury brand management. Its partnership with leading luxury brands and institutions enables it to provide top-level international management training for this ever-changing sector.
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Thank you for the publication of such interesting and well crafted material!
Merci beaucoup, so many informations, very clear and concise.
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Great lecture
I study in tourism and hospitality management, can I choose it for my master or PhD?
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Largely informative and entertaining lecture. I don't quite understand though why the adds of the two luxury brands given as examples are so terribly and distastefully kitch. Obviously, the music is dramatic and emotive but the visual content is very unimaginative and not original in its very abundant dreamy imagery and all. Furthermore, using wild animals for adds is unethical.
It seems like most luxury brand are kitch by design, showing of your wealth or luxury is not done by old money. It is new money or poor people who want to experience, feel or dream to be rich.
Bonjour