What Happened to My Hair Content?
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- Опубліковано 5 лют 2025
- What Happened to My Hair Content and Views? I discuss why I stopped making my viral hair content and how my channel changed and evolved.
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TIMESTAMPS
00:00 intro
01:00 Going viral
02:20 What went wrong?
05:08 Why I changed my content
07:52 DO THIS for SUCCESS on social media.
08:26 Will I quit UA-cam?
|| W A T C H ||
● Newest: tinyurl.com/ya...
● Most Popular: tinyurl.com/kn...
● Bratz Restoration: tinyurl.com/fj...
● Vlogs: tinyurl.com/zu...
|| F O L L O W ||
I n s t a g r a m
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@IsabellaDemarko
T i k T o k
@IsabellaDemarko
F a c e b o o k
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|| S H O P ||
M y . P r o d u c t s
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D e p o p
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M e r c h
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E q u i p m e n t
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● Editing Software - Final Cut Pro
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|| A B O U T ||
Hi. I'm Isabella. On this channel, I share what I've learned about Haircare, Beauty, Lifestyle, and Life itself. I am most well known for my Hair Journey series, where I share new methods and research about haircare, using my own hair as a subject to experiment with. I hope my experiments and findings can help others in finding whatever it is they are searching for.
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#isabellademarko #haircare #hairjouney
#hairstory #hairgrowth #viralvideos
|| M U S I C ||
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|| C O N T A C T ||
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|| Thanks so much for watching ||
Honestly I kind of have to slightly disagree about the whole ‘having a specific niche for a channel’ I genuinely love all the content you put out, maybe because I share lots of the same interests? But idk I actually think there’s a nice sense of realness to having inconsistencies in genre/theme. It’s interesting. I love that you are keeping it real though 💖
I agree.
I’m actually getting really bored of niche creators. Very few people in real life love only only thing and consistently enjoy it for the rest of their life. There seems to be a shift in social media and the current creators that are rising. Let’s big up the multi faceted video creators. I loved isabels random deep dives into her bratz restoration for example. Even though I’d never even held a bratz doll nor ever wanted to owe one in my life. Still loved that series on here though!
ah thats very kind of you! im so glad you enjoy that about my channel! :) what i meant is that if you want a successful channel, niches tend to see the fastest growth, my channel became successful becasue i had a niech, hair! its harder to grow and get returning views when you post random topics like i do now, which is evident haha thank you so much for your ongoing support i appreciate it
I agree to love you Isabella
@@IsabellaDemarko GOSHHHH WHY IN THE UNIVERSE DID I JUST FIND YO CHANNEL I LOVE UE VIBES SM GIRLY 🥺🥺🥺🥺 ALSO ALL THE STUFF YOU'VE SAID IN THIS VID IS QUITE RELATED TO MY THOUGHTS 💞🖤💞 SO hard to be a content creator when u can't focuse on 1 theme or ppl can't fcking relate to it😓😭😭😭 das my struggle nowadays, I post a lot abt venomous snakes lol BUT in the other hand I'm planning to post more of accents videos toooo💔
TBH I randomly will start watching your hair videos playlist. With everyone jumping to short form content, I really appreciate the effort, thoughts and knowledge that you had put in those videos.
ah thank you!
It makes me very happy hearing you are not planning to leave UA-cam because I absolutely love the mixture of videos you put out and I feel like it reflects perfectly the things I am personally passionate about (whether it's Bratz, hair, vintage fashion or vlogs). Keep up the effort because it shows Isabella !!!
thank you so much that makes me very happy to hear
you're smart for creating what you like instead of focusing on money! i recently subscribed because we have the same type of hair, but was so invested in your bratz restoration. any video you make is fun to watch, and you are a genuine person!
ah thank you Yentl !
I only found your channel a few days ago (cause of your Bratz content!) but I have to say a lot of the stuff you say about your ‘hair care journey’ and how you realised it was just making you miserable and obsess more over this aspect of yourself, really resonated with me.
For me it was skincare- I’ve always had not naturally great skin and when the online skincare ‘community’ really started to take off 5 or so years ago I thought oh this is what I need! I started doing what so many in that community do, obsessing over products and ingredients, obsessing over tinier perceived flaws in my skin I needed new stuff to ‘fix’, always feeling I was doing something wrong. I felt that was reinforced by that community online and whenever anyone suggests maybe this level of obsessiveness isn’t healthy and it’s all ultimately just about buying more stuff that makes us unhappier with ourselves, you just get the knee jerk response of oh but it makes me happy! It’s self care! But I certainly didn’t feel like I was taking care of myself, because it was wrecking my self image and mental health- and as I came to realise, so much of it just circulates around marketing and making us buy more and more products that don’t help, it just has a sort of scientific sounding gloss over it now. My skin also wasn’t really any better, kind of like you with your hair I realised what I actually wanted was ‘naturally’ amazing clear skin that I was never gonna achieve and products wouldn’t get me there. I can only imagine how more confused and stressed I would’ve been about all of this if I was relying on content about skincare for my income!
I’m a lot happier now I’ve stepped back from all that- I just use face wash and moisturiser and the spot stuff my GP prescribed for my acne. I have more money and time to put into my hobbies and interests that actually bring me happiness and make me feel like I’m developing myself in a good way rather than obsessing over one aspect of my appearance! Sorry for banging on but I really appreciated your honesty in this vid x
I subscribed after seeing one of your hair videos at the time, but stayed and will stay for you personnality, your passion and general curiosity. I even watched all of your Bratz video although I never owned one myself.
I'm glad your not going anywhere and you do what makes you happy ! X from France 💗
ah thank you so much!
i really really respect you putting your own wellbeing first! every human should do that, but it's so hard. couldn't help but smile when you so confidently explained the shift in content
Subscribed for the haircare stayed for the new and different content. I too used to be really strict with my hair and seeing you change your views helped me be less overprotective and strict about my hair. Will always watch your channel and especially loved the bratz doll restoration series!!
One of the subscribers that watch just about everything u upload and genuinely enjoy it💜
awh thank you!!!
I found your channel because of the Bratz makeover series and fell in love with you and everything that you put out! There hasn’t been a video that you put out that I haven’t watched since and enjoyed every second of watching it! No matter what you decide to do I’ll be on your channel watching it! Do whatever makes you feel happy and fulfilled!🫶
ahh Roma youre the best!! thank you so much you don't know what that means
Dear Isabella,
I’m glad you have addressed this shift in your content that has been happening on your channel so openly and so honestly. I am one of those subscribers who have subscribed to your channel after your viral videos and decided to stick around because I became very invested in your hair journey, but also for the amazing quality and effort that you would always put in your videos, the unholy amount of research it required, and eventually, I just loved your down-to-earth personality. Then I found out about your Bratz channel and was delighted about it as I am a doll collector myself! Four years later I am still here despite you having moved on from the hair content because I have grown to see you as a sort of friend, as weird as it may sound, but you’re just so naturally relatable and simple that watching your videos truly feels like I’m having a chit-chat with my girl ahah. That being said, you are absolutely right to just do what you feel like filming and showing to your audience. Nobody wants to see you be miserable, especially after your content has helped many of us in the past. I can’t wait to see what you hold in store for us. In the meantime, I’m sending you lots of love from France, take care 💖
Even though I started watching because of your viral hair videos - you’ve easily become one of my fav UA-camrs and I’m always excited when you post!!! ❤ just know some of us are here for the long run regardless of what you post because we simply adore you! Keep doing what you love 🤗
ah thats so kind thank you so much!! im glad you enoy the videos :)
I first subscribed for that hair content, BUT honestly your videos are so entairtaining and even if its not about hair i like your content because i absoulutely adore your personality and ideas.
I discovered your channel in 2018 with the bratz videos on your other channel. I stuck around because I love your fashion videos and your vibe is just awesome, the stuff you take interest in, I do too. Your videos are laid back and chill, and not over the top and overwhelming. I like the way you do things, you’re one of my “comfort” UA-camrs 😅
Girl I’m definitely that one subscriber who will whatever you put out, your interests are fun and fascinating. You’re gorgeous and I am the same age as you… so it’s really cool to see your interests, and I’m also obsessed with hair but can quite reach my goal even though I’ve done all I can…😅
awh thank you Sonney that means lot to me!
I have Trichotillomania, and it is hard to be consistent! Your hair content has been very helpful and inspiring!
you are one of my favourite people on youtube! i’ve been following you for so many years and i deeply related to you and your hair struggles along the years as we have a very similar hair type. always loved your videos, hope you never give up youtube x
oh thank you so much that means a lot!
Hi. I followed you about 2_3 years ago because of your hair content. I had the same journey which didn't go well! Since day one I love your honesty and still do. Good luck with whatever is on your mind ❤️
When I commented 3 years ago to your video saying that ''it will ruin your mental health, just let it go'' remember you've got so angry. But I'm happy to see that you finally realized. Love xxx
I started following your channel around the time I got into the curly girl method. At that moment, your videos really helped me understand the method. I’ve “chilled out” on the method since then too, found a customised routine that works for me. And yes, moving away from the strict method and trying to control every single element about your hair and the environment it interacts with is soo exhausting. Glad you moved on from it too!
I am one of those subscribers who came cause of your hair video & to be completely honest that's my favourite kind of content.. as u mentioned i loved all those research filled videos but i also like all the other content u are doing
Vlogs , fashion , fitness related...
It's great that you are gonna continue cause i binge watch your videos from time to time lol 🤭❤️
I will genuinely watch whatever you put out, not even because I’m always interested in every topic, I just enjoy watching your content and the style of filming/editing you do! Also such an awesome thing to do for yourself to prioritise your mental health 💕
I think the fact you’re not focused on hair care makes your content more engaging and interesting. I have subscribed a while ago via a video about your hair journey but I actually enjoy other types of content, like vlogs, fashion, talks on different topics like your splits and fitness journey and going off social media series, I also like some of your old videos with reading childhood diaries and routines :) The only type of content I’m not interested in on your channel would probably be Bratz, but still, it’s good you have options for viewers with different interests, I think it’s actually a big plus for any content creator!
aw thank you that means a lot!
That makeup and haircut looks so good on you!
THANK YOU XXX
I’ve heard the most important thing is leave in conditioner. It acts as a sealant that keeps the conditioner in your hair longer. Also, for your hair type try Redken volumizing shampoo and conditioner every 4-5 days, then use pureology leave in conditioner. Once a week use Moroccan light hair mask for all hair types
I subscribed initially for the hair videos, stuck around for everything else because I love your energy and so much of your content is so relatable to myself as another 20-something woman just trying to make it in the world.
I like watching ur videos I came for ur hair journey but stayed for your personality and ur vibe you seem like a fun and a genuine person :D
I've been watching Isabella since around 2017. I loved your videos with 90s and 00s inspired theme, your vlogs. And I was happy when your hair videos blew up. Still love everything you post. Whatever you decide to do, I like to see you grow and be happy
No queen, stay indecisive because that's exactly why I am watching 🎉❤
OMG UR BRACES I CANT WAIT FOR THE VLOG IVE BEEN WAITINGGGGG
I watched the hair vids, but I followed for the Bratz series haha. I look forward to whatever other journeys or series you decide to do.
I relate to you so much, it‘s crazy. I‘ve been watching you since the very beginning and I love your content. Love you ❤
I subscribed to your channel at the beginning-ish of your hair-care chapter, but I do enjoy your other content! The bratz series was honestly so fun lol. I absolutely get your needing to take a break from hair - I love having nice hair myself, but the actual hair-care aspect, with all the products and methods and people constantly giving advice (who sometimes contradict each other wtf) is exhausting. I have my hair routine, I buy the same products whenever they run out, I do some things the 'wrong' way, I'm happy lol.
thank you for being here
I think your hair works well with heat and silicon and other styling products.. I've seen some youtubers having gorgeous hair and they depend on silicon products and heat tools and also hair Rebonding.. that's how their hair works..
Ok I would love a grwm with a how to about the cat eye you got going on girl. That is the prettiest makeup ugh I wish I could do a sharp wing like that without messing up
i found your channel through the hair videos but i really like all your videos!! post whatever you like, i’ll watch
I’m exited to other types of content you’ll share with us! ❤
I've watched your videos for years and watch every video you put out no matter what it is. I would love to see more fashion content like buying from charity shops and putting outfits together or something💕
I found you a couple of years ago through your hair videos and I always watch whatever you choose to make and post :) you're just super lovely xxx
omg! isabella i just noticed your braces are off! i rly loved your braces content sm, it rly helped through the beginning stage of my own braces journey (i'm now two months in!) i wonder if you'll make a video on your treatment and how youre taking care of your teeth now!
Your jawline and cheekbones are poppin since you got braces, sooo pretty! Can't wait to get my own braces next year!
2019 was the first time that I struggled with my hair-on how to grow and take care of it as well. during those years I've became so obsessed on watch your yt videos and until now i'm still supporting you even though you're not doing any hair content. It makes me happy that you have finally free your hair from all those struggles and i swear! your hair has now healthier and improved than before. I'm still rooting on your yt channel. Keep it up!
Btw, I'm from PH. Please excuse my bad grammar lol
We love seeing growth
Honestly, not doing what you love will exhaust you and you’ll only be using your energy for something that isn’t making you truly happy. I’m also happy you’re not focusing (obsessing) on your hair because it looked like you were damaging your mental health and self confidence. Sending you so much love and happiness ❤
i stumbled upon some of your hair videos back in the day but i subscribed for the bratz content 😂 but i’ve stayed just because you seem so genuine and i love your videos!
when you done the splits videos (even though i came here through your hair videos) I thought "wow, i struggle with both hair and splits! she read my mind!" and really appreciated that you documented your splits journey even though it has nothing to do with haircare
This is a really good explanation video! I saw your hair story as the first video I ever saw from you. I'm on the long hair journey right now. Which is why I found your video. I think your editing then & now are really good. You're really cute! And me being from America (California), I love your accent! I've watched a few different kinds of videos from you now. You're fun, cute, & interesting! I have not subscribed yet, since I just found you. But I like you & your content. You do you! You're doing a great job! And nice video! Thank you for sharing! ❤👍👍
I love your stlye of videos and I'm gonna watch whatever you make so do what makes you happy its all fine by me 😘
This intro was really cool just wanted to say that❤️
wish u the best for this youtube journey!
I did really love the hair content, I haven’t watched the last 3 videos on your channel I did like the braces and America content but as I wanted to grow my hair your videos motivated me about my hair.
thank you for your feedback xXx
I know how you feel. I am lazy when it comes to hair care. I still do it but definitely not as strict as before. I also don't follow the cgm. I sorta make my own rules and because of that, my hair has flourished.
Personally I love how random you are it’s a treat to feel suprised whenever you upload I love the sleep paralysis videos the fitness ones the acting ones etc… it’s amazing 🤍🤍
hey, I'm not into Bratz at all, just looking for the next thing that might strike your fancy so I can rejoin the crowd :) the hair thing was so well researched, this is why I found it interesting. to me my hair is, pardon my french, pretty much perfect, I'm good without those cool hacks. I was just really entertained by you and admired the vast effort you put into your video. loved the rollerblading content, too.
I love all of your videos, and although I did like your hair content I also really loved your braces videos too as we got ours at the same time! I love finding youtubers from one video and then staying because of other types of content they release, so I actually love that you don’t follow a particular niche💜I find you to be super relatable and funny and I appreciate you so much 💞
I would love to see you do video essay style videos
we really need a tutorial on that winged eyeliner girl
here since the nail vids! gone on the hair journey with you
I actually really like your lip makeup!! I was wondering if perhaps you could share the exact product and colours that you used? I wanna recreate
Omg you got your braces off 💕 you look so pretty. Are you still going to do updates on your procedure?
Here since your nails video, and here because of your personality !
you look so amazing in this video!! :)
I also tried the curly girl method for several months. My hair is sort of in between curly and straight like this girl’s hair, so products would weight it down/make it go flat and greasy. I’d get 24-48 hours tops of decent-ish looking waves, and then my hair would look a mess. Matted and frizzy and I had no clue how to fix it beyond rewashing it & starting over. It caused me to plan out my days of the week based on wash days lmao. Alternatively, I have the kind of hair that gets kind of poofy when you brush it, so now I just leave it alone for maybe those first 24-48 hours and let it look naturally wavy and then I *gasp* brush it. I know that was against curly method but necessary for me. We all have different hair with different needs.
yeah i felt the same! xXx
@@IsabellaDemarko Honestly as someone with similarish hair, as far as texture (my hair is naturally pretty thick which is different), I've resorted to just using shampoo/conditioner for curly hair and then treating it like it's straight. Then I just braid it all the time so it just always has braid waves but is healthy. I think that's the best option for the 2a/2b girlies imo.
i've been around since you made a video trying the inversion method... probably about 8 years ago! it was really nice seeing people find your channel but it's definitely the right choice to step back from haircare if it was negatively affecting your mental health. i'll probably be around whatever you decide to make from here (the draw of the long term parasocial relationship is too much for me to resist!) x
Isabella, are you going to post a video of you getting your hair dyed red with blonde highlights all over your head (I remember you mentioning in a previous video that you were wanting to do that)? Also, are you still using the cherry glacé glaze to tint your hair every now and then (as it worked really well in giving you the color you wanted in between dye jobs)?
I really understand about the toll all of the hair stuff would have been taking on you, and I’m glad you’re doing what’s best for you. I’m really struggling with my hair these days too and just general self-esteem when it comes to appearance. It’s actually been getting me really down and I struggle to make videos about anything or even post on social media at all. So I can definitely relate to where you are coming from. I honestly don’t see a day when I will unsubscribe, because I love all your stuff and personally I like that you make videos on lots of different topics. Sometimes just one can get kinda boring I’ve found. But yes your videos always are so exciting to see come up. Whenever there’s a new one I’m like “okay cup of tea time.” Haha. I just find it so relaxing so thanks for what you do and great work. 😊
Stay happy girl!! That's all that matters :)
Love the intro!
I came for hair and stayed for the content
thank you so much! :)
You should do a series where you ask strangers on the street for their hair care routine and try it out for a week
Your braces are off?? You look sooo good :) ❤ I need to wear mine for 4 more months and I am looking forward to it!!
Are you happy with your results?
THAT INTRO… talent ✌️😭🥰👏
ahahah thank you xxx
I've been loving your hair content a lot ... 🌸 It's always making me click on a new video at once. And no jokes, I actually don't understand why you put off the idea to have a butt long hair that you already got before having it straightened in a salon ... Yes, it was a bit puffy but healthy and really nice. Anyway do what's best for you. Sorry for my grumbling.
You are a beautiful human being. 🌻🌻🌻
ah thank you! if you look back on any footage of my hair from before i got the straightening treatment, about 6 inches were paper thin, see through, it was the length i wanted but definitely not the health and thickness! the straightening treament didnt help but it was definitely not where i wanted it beforehand either! xXx
Maybe interview people with crazy amazing hair and then implement their routine for a while.
I actually found you from one of your rly old nail care videos :)
I’ve been here since 2015! Time just flies by
I'd like to see you use the egg yolk hair mask, I've heard using 7 eggs for seven days works well.
You look so much more better with your natural lips
I’ve been watching your videos for years and years. Love your channel. We have similar interests so I like everything. Also wanted to say I really appreciated your advice when I messaged you years ago about working at the strip club. You probably don’t remember but Thank you so much.
The fact that your content is so random is exactly what I love about you and your channel Isabella, no other channel has that. Keep doing what feels authentic and makes you happy.. We love happy Isabella🥰
I seriously have this issue and I obsess over my hair 😌
Please make a video on your retainers.. please
ive been here since day 1 and ill stay and till day end
Hairdresser here, your hair looks gorgeous and it'll grow out with time. I think making a wide variety content is great. Have fun with it ❤️
i followed like 6 or 7 years ago because of your nails and stayed because i just love your content
Just use a good heat protectant and condition your ends every time you shampoo ❤️
I actually found you through your Bratz series which was SO fun to watch and jog down through memory lane. I like your video style and how you document your journey through different interests. C: maybe that's your niche?
Wait! When did you get your braces removed ? Totally missed that 😅
It's so funny because I came to your channel because of Bratz, and was shocked to learn you're not a doll channel 😂🤦🏿♀️🤦🏿♀️ but all of your videos are really fun to watch, nonetheless
There is non damaging straightening treatments why not get that
I loved the brats doll series
Idk about the Niche because I enjoy Naomi Jon, Mia Maples and Safiyah Niigard and they do a bit of everything
I will watch whatever the fuco u put up💟
your so kind! :)
Thank you 🥰
Braces are gone 😍 post-braces video??
I don’t understand why you didn’t get a Japanese super straight perm. It damages your hair, but it doesn’t look damaged. It makes it look like what your hair looked liked after the Keratin treatment. Curly frizzy hair that’s healthy can look more damaged. And it’s permanent.
I feel bad seeing UA-camrs get famous with a certain content and their viewers get super upset when they change their content. I'm honestly here for Isabella. I'm not here for Isabella's hair. I enjoy every sort of content she creates.
Video idea: dressing like my bratz for a week
Make more sleep paralysis videos Isabella !! I love you!!
When are you doing a new braces video??
I loved your hair care videos you are so smart and literally my idol