Pioneering Digital Watermarks for smart packaging recycling in the EU

Learn all about the Digital Watermarks Initiative HolyGrail 2.0 and how digital watermarks have the potential to revolutionise smart packaging recycling in the EU!
Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy.
More information: www.aim.be/priorities/digital-watermarks
#DigitalWatermarks #HolyGrail2 #recycling #packaging #EU #CircularEconomy

[@johnby1]

An important packaging waste sorting development. The recycling world is watching and waiting for more on this one.