A Queen of the Screen: Technical ARtist Sallia Goldstein

Sallia Goldstein believes Lenses are “modern day magic.” The Los Angeles-based Lens Creator has built AR experiences for the likes of Coachella and UFC, collaborated with artist Ruben Ochoa on a Lens for Snap x LACMA’s Monumental Perspectives, and this year helped inspire the next generation of ARtists as an instructor for the Snap Lens Academy. Find out how a viral encounter with an icon launched her career, what she loves most about Lens Studio, and her hopes for an AR-fueled future.