Stories of italian brands: Mutti from sustainability to our consumer

Francesco Mutti, CEO of Mutti, talks about his company, which has more than 120 years of history, and its tradition is definitely a pillar for future development. One of our sayings is 'the root and the future.'"
When a company has a lot to say from different aspects, from sustainability to what is going to do and develop with their farmers, with their pipeline, it is very hard to bring all this information to our consumer. And just one QR code powered by GS1 is definitely a very innovative instrument to improve the amount of information that can be easily transferred and given to the consumers, giving to them the possibility of a much more clear choice when they are selecting a company or a brand.
His speech is included in a GS1 Italy's journey to discover the 'Made in Italy'.: in a short documentary, you will explore some of the Italian entrepreneurial realities that have distinguished themselves by being able to combine innovation and beauty, technology and sustainability, transforming raw materials into iconic products.
Discover more: bit.ly/4fi4AES
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