Great info Brandon. Thank you. I'm working with a home services co that just added painting to their menu. They want to fill their calendar for Spring. I've already started a weekly email campaign to existing clients. Any other suggestions? Thanks.
Great hearing from you bud. When you're marketing to your past painting clients, communicating about once per month via email and mail through a newsletter is enough. Weekly is likely too much. Make sure the newsletters are NOT about paint and paint related topics. No one cares that much about paint - not even painters. It's about providing helpful, non-paint information and establishing a personal connection with the owners and staff. Basically, don't treat them like human ATM machines! Good luck and Merry Christmas!
Thank you for your advice,
We are here to help painting contractors grow and succeed! Thanks for the kind words!
Great info Brandon. Thank you. I'm working with a home services co that just added painting to their menu. They want to fill their calendar for Spring. I've already started a weekly email campaign to existing clients. Any other suggestions? Thanks.
Great hearing from you bud. When you're marketing to your past painting clients, communicating about once per month via email and mail through a newsletter is enough. Weekly is likely too much. Make sure the newsletters are NOT about paint and paint related topics. No one cares that much about paint - not even painters. It's about providing helpful, non-paint information and establishing a personal connection with the owners and staff. Basically, don't treat them like human ATM machines! Good luck and Merry Christmas!