Ethiopian Wild Coffee: Farmer and forest-friendly beans

The Ethiopian Wild Coffee project supports farmers to protect forests and bring a unique coffee to global drinkers.
Aiming to transform the wider forest coffee industry in Ethiopia, the initiative focuses on improving how wild-growing coffee is processed and marketing its forest-friendly credentials to roasters and buyers around the world.
This video explores how coffee farmers, cooperatives, and roasters have worked to develop this new global value chain.