Music Rights: A New Asset Class? With Merck Mercuriadis

#finance #investing #music
Merck is a British-Canadian music industry executive, artist manager, and entrepreneur. Mercuriadis has managed artists including Nile Rodgers, Beyoncé, Elton John, Gun N’Roses, Iron Maiden, Pet Shop Boys, Mary J. Blige among others. He is also the Founder and Chairman of Hipgnosis Song Management.
00:00 Video starts
00:05 Can you tell us about what inspired you to start Hipgnosis Songs Fund?
02:54 Why should an average person be interested in investing in music rights?
04:13 What are the risks in investing in music rights and how do you mitigate these risks?
05:27 How do you select which music rights to acquire?
06:18 How have streaming services impacted the music rights market and Hipgnosis' business model?
08:46 Beyond financial returns, what cultural impact do you believe Hipgnosis Song Management has on the music industry?
9:35 What has been the most rewarding part of your journey with Hipngnosis Song Management?