Brat Summer - Why THAT green & how Charli XCX created an iconic pop culture moment - analysis

Are you having brat summer? 🍏🔋💚
From depths of niche memes to US Presidential campaign - Brat mania took over pop cultural landscape of summer 2024 all thanks to Charli xcx's launch of 'Brat' album on June 7th. Since then 'Brat' imagery morphed into a cultural phenomenon, dispersing into every crevice of culture - modified, mutilated and memeified into expressions of branding, advertising, merch, diy, props, styling, fashion, events. From personal profile pictures on social media through presidential campaigns to airline commercials - I'm delving into the aesthetic precedents of brat green and the usage of the term 'brat' as well as look into the impact the 'brat' had on the zeitgest of summer 2024.
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