How to Measure The Effectiveness of Your Digital Marketing

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What factors lead to marketing effectiveness? As Peter Drucker says, what gets measured, gets improved. Therefore, you need to choose the right metrics to measure. When it comes to marketing efficiency, you need to know how to measure marketing properly by starting with the business objectives and goals. Otherwise, how are you going to know for sure about things like your advertising effectiveness?
As a marketing data analyst, I have been working for years to help businesses understand their analytics better so they know what’s working and what’s not with their marketing. It can get confusing especially when you have a large business and you’re marketing across various channels. In this video, we’ll break down the best, most straightforward ways to pierce through the noise of hundreds of metrics and identify the analytics that matter most for leaders.
And bold prediction, but by the end of this video you’re going to be twice as effective at understanding your marketing by the end of this video and you’re going to save yourself hundreds of hours trying to figure it out yourself.
Let’s start with 3 things you need to measure marketing better...