Why Barbie Failed in China | China Economy
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- Опубліковано 2 жов 2024
- 💡 In 2009, Mattel, Barbie’s manufacturer, invested well over $30 million in building their very first flagship store in Shanghai - they called it the “House of Barbie”. However, in March 2011, after only 2 years of operations, Mattel announced they were closing down the House of Barbie. And just like that, $30 million of investment evaporated. So, what were the real reasons that Barbie Shanghai failed to live up to its expectation? And what were some of the blindspots that Mattel executives didn’t see?
-- 🔖 This video essay was inspired by:
Wang, Helen H. “Why Barbie Stumbled in China and How She Could Re-Invent Herself.” Forbes, Forbes Magazine, 6 Nov. 2012, www.forbes.com....
-- 🎵 Music / Footages used in video:
Onion Capers by Kevin MacLeod; Link: incompetech.fi... License: creativecommons...
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- About the creator:
Just a 20-something CPA sharing what he loves, and he wants the world to feel the love too!
You have such a high quality channel,, why does no one watch this???
The algorithm is not in my favor...yet!
Barbie is very popular in China. Your just being delusional. If you search for Barbie screenings in most major cities, you will find out they are multiple slots of them throughout the day and weekend night showings are mostly jam packed.
Its like the people in charge are completely out of touch with the market realities. So, they crashed and burned.
It's hard to break into the Chinese market.
They should have only opened store and that would have worked .a building should rather have been build in nyc ,London.
What i dont understand why they didnt make barbie look chinese is beyond me. But they did have a "PAN ASIAN" barbie whitch was like??? aslo barbie didnt really fit the chinese idea of woman whitch in turn again they should have just had her be the nicer and softer girl. Mattel has a problem with localizing the doll since its early history.
I can guess why, but I don't want to go there
So its been a year since your last video but the barbie will popular in China if the barbie movie box office was a success in China, for naw its 8 million in the box office in China
As much as I love Barbie, it isn't that big of a success in China sadly, it was in the top 5 when it just got released, it's still a worldwide success anyway
Really helpful for my upcoming uni presentation. Thank you.
Nice video!
Great video, really helpful for my uni work - thanks!
Glad to hear!
nahhh coz china are good in making counterfeits LMAO or what we call fake imitations ....