IML: Design a better lead handoff process with Grace Wright

Don't let another lead slip through the cracks because of a disjointed CRM handoff. G76 Strategy Director Grace Wright joins us to talk about designing a process to hand off marketing-generated leads to the sales team. Grace breaks it down for us, including:
✏️ Defining the lead handoff process
📋 Making a plan - where to start (every company is different)
✨ Cleaning up your handoff and improving the prospect experience
💡 Designing your forms
Plus, we'll look at what needs to happen after a form is submitted, from thank you pages to booking your first meeting. Grace walks us through her A+ processes to polish up your lead handoff process.
Check out IML Episode 79 and design a better lead handoff process with Grace Wright.
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