@@feathercat9118supreme isnt designer, it started as a skate brand but it became a widespread trend, they’re now making clothes that resonate with their roots
Worst part is that people think they are doing something good by buying stuff from brands like these ie supporting small business ect when in reality your just being duped into purchasing fast fashion for high prices
They’re getting rich off it while you’re sitting here on a UA-cam video crying about it. Opportunities are everywhere. And here you are. Stop wasting your time and get rich bro.
@MrTaker_ lol, most of these brands are definitely not successful. There's thousands of people doing this on tiktok/social media, most will sell little to none of the clothes.
Ive been studying patternmaking and garment production for a couple of years and its hilarious how many “designers” ive met that dont know how to thread a sewing machine much less design a pattern themselves 😅
I just got finished sewing a new pair of jeans for myself, but as a screen printer I don't see how needing to now how to sew is a determining factor on whether you can start a brand or not. I screen print for my own brand and I don't sew any of those clothes. I just design and print the actual graphics, and trust me, I'd MUCH rather sit inside and sew than sweat over that press in the garage... smh
I make my own designs & I sew my own samples. But I do outsource other tasks I don’t specialize in. But tbh this just seems like the layout for any major company or brand. But I love your opinion on the topic it helps to understand consumers
you just have to look deeper. behind all the shitty fast fashion atlanta streetwear clones, there are some geniunely amazing brands with a purpose and good designs.
4:10 I think another thing about the smaller quality brands is that people won’t purchase items from them in fear of them being the same as these TikTok streetwear brands. If I see brands promoting clothing on social media I’m always skeptical to buy from them because of these fast fashion brands, but I also might be missing great brands that have quality products because of this.
I really wanted to enjoy this video but the use of "often times" was too frequent and grammatically incorrect. It distracted from your point and was frustrating. I would recommend having someone read over your script if you haven't already.
You realise that with ANY brand. Small or big - a sample will ALWAYS be the highest quality piece that the brand will be able to get. Samples are always higher quality than a bulk order.
This also happens in the Tim Tok and IG fitness space. A lot of copy/paste fitness clothing lines where it’s obvious they buy pieces from an online catalog and slap their logo on them. And the pieces are the same since it’s gym wear. Oversized tees (pump tees) and joggers for men, sports bra and bicycle shorts for women. They just color combo it, model it, and it sells.
all these brands are so buns, just monotone garments with awful logos and really bad graphic designs. what i want to see is plain clothing made with love, featuring interesting cuts and fits. We'll never get that though
Im mutuals on tiktok with the brand at 8:50 😭😭, they are putting the work in but i can see how its grouped with everything else, theyve been posting a lot for quite a while
This is why my brand only uses the highest quality blanks from North America. Too many fast fashion brands with shitty heat press prints. I'm trying to set my myself apart!
you still focused on the capitalist part of fashion, most fashion houses became famous because of original work they’ve made that people like. these are ppl who are straight up trying to make a quick buck and framing it as a “brand”.
Personally, I'm still not a fan of online shopping for clothing UNLESS I'm familiar with that brand, their fit, materials, designs etc... People that buy from these brands more often than not are just trying to support them or they've seen an influencer endorse it. Also, a lot of these "Brands" go on sites like Alibaba and just by the exact same pre-made designs and slap their logos on it. No quality control, no actual design or involvement in the craftsmanship or any of that. It's a quick flip hustle at the end of the day. If that's the type of business you're dealing with, expect things like low quality, bad customer service and even potentially getting finessed.
This video was good but a tad repetitive...you repeated the idea that brands lacked storytelling several times. It would have been nice to get examples of the storytelling that you were talking about. Comparing brands that did storytelling well & brands that didn't. As well as what storytelling even means when it comes to a streetwear brand, how is that important for brand identity, like even defining what is a brand identity and why it's important as well. I enjoyed the video! Keep up the good work. Anyway! I hope this comes off as hate, I genuinely think critique is the best thing for creatives to grow.
My advice as a creative director is not rush to become a e-commerce brand. They lack substance and you can meet your customers in person. That advice may vary based on where you live.
Facts. I find that popup shops are the best way to sell product, meet your customer base, AND get LIVE feedback from people coming to check out your stuff. Popup shops are the way to go
This is very frustrating to brands like our self who believe we are very original and have something more to offer people than just clothes. They are just good at social media cause it’s their life…
Great video, but for the love of god stop repeating the same shit over and over again, do you not have a script or something? Also your points on preorders isn't great. Usually it's made very clear that you're ordering a preorder, and especially for smaller brands that don't know how many order they'll get, preorders are a good way to keep the business profitable, while also being more sustainable than just submitting an order of like, 500 and hoping more than 15 people will actually buy the product.
This is ALL brands. They’re using the exact same formula they all are. Marketing is where the “storytelling” comes from. It’s literally someone’s job to create that story and make it interesting.
I refused to be like that,even if it takes me years to blowup,I’m not looking for a quick buck,I’ll build my community through connecting with people and go from there,I’ll last longer 😊😊
Good thing here in my country we have COD or cash on delivery at least I can wait for months and months without worrying if I am going to receive my product or not.
If you're really interested in making a brand, try it. Don't just keep watching videos or paying for classes, put that money and effort into actually making a brand. You're probably not going to make money because your order size is too small, and the quality is not going to be great because you don't know who to get to manufacture, but you'll meet people with similar drives and dreams who are willing to take the plunge instead of sitting on the sides and peacocking like they know what they're doing.
This is why it’s so hard for a brand like ours to gain organic traffic but it will happen and im super grateful for the small community we’ve built so far…. We care so much about quality but that is a fading factor in streetwear these days they (the algorithms) just seem to want microwaved trends, the hell star templated sweatsuits/big face cropped tees
You mention the importance of storytelling so much, I think it's a very niche concern. When I want storytelling, I read a book. I'm more interested in quality and style when it comes to clothes.
Story allows you to give context to a piece of clothing it's less about telling a literal story and more about curating a sense of the world that the clothes exist in because devoid of that it would be very difficult to do any branding
There is a lot of unnecessary hate in this video, There’s no problem with using resources as long as your vision comes to life. Tell a story yes, but I think you are forgetting everyone has to start somewhere and I noticed you put some people on the screen that actually care about their brands. Very pessimistic take, I would love to see you build a brand from scratch and see your marketing skills and storyline
This is such a pretentious take, fashion or art in general should not be gatekept for only the induviduals who can innovate an original idea, the whole point of art is so that induviduals can consume something that makes them happy no matter how much they are willing to pay for it, or how unoriginal it is, obviously people are buying these clothes because they like the way it looks. Stop being pretentious and let people buy and sell art that they think is cool without judgment
We dont need anymore cheap ai generated shit in our lives. All these brands are just trying to make a quick buck i dont care if it makes them happy. You should at least have some talent rather than just slapping some ugly design on a shirt then selling for 60 bucks sorry not sorry 🤷♀️
I wouldn't call them fashion brands, anybody can just print something on t-shirt or hoodie 😂 there's a difference from actual designer brands
Yes
They dont even make their own design… most are just ai generated
One of the biggest reason why I only wear blank t shirt and hoodie.The cut,colour and quality is 3 things you need to look for your clothing.
Designer brands also sometimes put their logo on plain hoodies and call it a day. Like supreme.
@@feathercat9118supreme isnt designer, it started as a skate brand but it became a widespread trend, they’re now making clothes that resonate with their roots
Worst part is that people think they are doing something good by buying stuff from brands like these ie supporting small business ect when in reality your just being duped into purchasing fast fashion for high prices
This, it's just fast fashion with a middle man.
They’re getting rich off it while you’re sitting here on a UA-cam video crying about it. Opportunities are everywhere. And here you are. Stop wasting your time and get rich bro.
@MrTaker_ lol, most of these brands are definitely not successful. There's thousands of people doing this on tiktok/social media, most will sell little to none of the clothes.
It started with ppl wanting to know the GSM of blanks and snowballed into everyone drop shipping their own hellstar knockoff brands
🫨 I hate how accurate this comment is
Ive been studying patternmaking and garment production for a couple of years and its hilarious how many “designers” ive met that dont know how to thread a sewing machine much less design a pattern themselves 😅
Fr tho
You don't have to know ANYTHING about making clothes to start a 'Brand' now.
Hello, I would like to learn how to make my own garments, did you teach yourself?
I just got finished sewing a new pair of jeans for myself, but as a screen printer I don't see how needing to now how to sew is a determining factor on whether you can start a brand or not. I screen print for my own brand and I don't sew any of those clothes. I just design and print the actual graphics, and trust me, I'd MUCH rather sit inside and sew than sweat over that press in the garage... smh
@@Conquered knowing how to sew means you actually care about fashion anyone can put a print over a T-shirt sewing takes skill and determination
What you expect. You're literally giving your money to some random 18yr old kid that lives in ATL lol.
The home of Scammers by the way.
Ain't scamlanta for nothing
I make my own designs & I sew my own samples. But I do outsource other tasks I don’t specialize in. But tbh this just seems like the layout for any major company or brand. But I love your opinion on the topic it helps to understand consumers
you just have to look deeper. behind all the shitty fast fashion atlanta streetwear clones, there are some geniunely amazing brands with a purpose and good designs.
@@heeilyuh Yeah,one of the interesting one I found is borderline_ofc
4:10 I think another thing about the smaller quality brands is that people won’t purchase items from them in fear of them being the same as these TikTok streetwear brands. If I see brands promoting clothing on social media I’m always skeptical to buy from them because of these fast fashion brands, but I also might be missing great brands that have quality products because of this.
How are your videos so underrated! keep posting you'll get the recognition you deserve.
Informative. Thank u❤
I really wanted to enjoy this video but the use of "often times" was too frequent and grammatically incorrect. It distracted from your point and was frustrating. I would recommend having someone read over your script if you haven't already.
Frr bro is just repeating the same thing over and over using different words and just starting it off saying often times
As a streetwear enthusiast, this oversaturation problem sucks and we need artists to make some real work with real meaning
Finally someone is talking about this! Like people will come out and peont some lame tacky designs from Canva or AI and say use some ass logos
bro you just repeated yourself over and over the whole video
I was having doubts on the plan of my clothing brand but this video helped me realize im starting for all the right reasons preciate it
You realise that with ANY brand. Small or big - a sample will ALWAYS be the highest quality piece that the brand will be able to get.
Samples are always higher quality than a bulk order.
Never trust a tiktoker that says they own a fashion brand. Real ones are fashion designers. These tiktokers just have a tshirt and print it.
This is some post-Virgil Abloh situation
This also happens in the Tim Tok and IG fitness space. A lot of copy/paste fitness clothing lines where it’s obvious they buy pieces from an online catalog and slap their logo on them. And the pieces are the same since it’s gym wear. Oversized tees (pump tees) and joggers for men, sports bra and bicycle shorts for women. They just color combo it, model it, and it sells.
all these brands are so buns, just monotone garments with awful logos and really bad graphic designs. what i want to see is plain clothing made with love, featuring interesting cuts and fits. We'll never get that though
There are so many small brands that focus on cut and sew garments what are you talking about
There are still brands like that. Don’t loose sight
@theoriginaltoba examples?
@maks4793 entire studios
I'd rather go to hobby lobby buy a 5$ tshirt and ask an artist to put random stuff on it
Well said dude
As someone who loves clothing design, putting a random ass jagged logo on a t-shirt does not make for good design lol.
Im mutuals on tiktok with the brand at 8:50 😭😭, they are putting the work in but i can see how its grouped with everything else, theyve been posting a lot for quite a while
3 years ago i buyed from Life of an outsider a 120$ jeans and never received anything😅
As a true fashion designer with background you hit every single point on the nose. This is why I don’t use tik tok it’s lackluster.
This is why my brand only uses the highest quality blanks from North America. Too many fast fashion brands with shitty heat press prints. I'm trying to set my myself apart!
Wait till I tell you how Nike gets their designs..
you still focused on the capitalist part of fashion, most fashion houses became famous because of original work they’ve made that people like. these are ppl who are straight up trying to make a quick buck and framing it as a “brand”.
Drop name's, expose em!
story of my life, gotta fight for placements with these copy paste arch logo clowns
How To Make It in America was a *great* show about the struggle of creating an intentional & innovative streetwear brand 🙌🏾
regardless of everything, kinda ironic talking about copying designs when using a knockoff van cleef necklace lmao
Personally, I'm still not a fan of online shopping for clothing UNLESS I'm familiar with that brand, their fit, materials, designs etc... People that buy from these brands more often than not are just trying to support them or they've seen an influencer endorse it. Also, a lot of these "Brands" go on sites like Alibaba and just by the exact same pre-made designs and slap their logos on it. No quality control, no actual design or involvement in the craftsmanship or any of that. It's a quick flip hustle at the end of the day. If that's the type of business you're dealing with, expect things like low quality, bad customer service and even potentially getting finessed.
This is what happened to music production
This video was good but a tad repetitive...you repeated the idea that brands lacked storytelling several times. It would have been nice to get examples of the storytelling that you were talking about. Comparing brands that did storytelling well & brands that didn't. As well as what storytelling even means when it comes to a streetwear brand, how is that important for brand identity, like even defining what is a brand identity and why it's important as well.
I enjoyed the video! Keep up the good work.
Anyway! I hope this comes off as hate, I genuinely think critique is the best thing for creatives to grow.
The parents being the real heroes allowing their sons to film this cringe in their house
My advice as a creative director is not rush to become a e-commerce brand. They lack substance and you can meet your customers in person. That advice may vary based on where you live.
Facts. I find that popup shops are the best way to sell product, meet your customer base, AND get LIVE feedback from people coming to check out your stuff. Popup shops are the way to go
TikTok shop is terrible everything takes like a month and a half to get if you get it at all
This is very frustrating to brands like our self who believe we are very original and have something more to offer people than just clothes. They are just good at social media cause it’s their life…
We just want clothes though
You Bozos thinking you're selling "an experience" or whatever the hell you call it are out of touch with reality
Thank you for speaking on this
Great video, but for the love of god stop repeating the same shit over and over again, do you not have a script or something? Also your points on preorders isn't great. Usually it's made very clear that you're ordering a preorder, and especially for smaller brands that don't know how many order they'll get, preorders are a good way to keep the business profitable, while also being more sustainable than just submitting an order of like, 500 and hoping more than 15 people will actually buy the product.
This is ALL brands. They’re using the exact same formula they all are. Marketing is where the “storytelling” comes from. It’s literally someone’s job to create that story and make it interesting.
Not quite but ok
Spot the dropshipper
@@ZacharyNicely I don't dropship genius
So u admit most those brands suck
@@GeorgePivtorak you have no idea how businesses work
Glad you’re spreading the truth
I refused to be like that,even if it takes me years to blowup,I’m not looking for a quick buck,I’ll build my community through connecting with people and go from there,I’ll last longer 😊😊
Good thing here in my country we have COD or cash on delivery at least I can wait for months and months without worrying if I am going to receive my product or not.
Guys I think they lack story telling
0:54 my honest reaction? LEONARDOOOOO!!
I love irrelevance
Great video
wait is that guy at 3:35 using Gao Red ( from Gaoranger or Wild Froce) bootleg jacket?
Somebody needed to say it, thank you for being that someone lol
Bros talking about cloths having identity and has shoes he never wore, that are extremely over priced 😂
what's the sweater u got on? its cool
K two studios fisherman knit
It’s not a brand if there is nothing behind it
bro low-key doesn't know what he's saying but I get what he tryin say.
He struck a nerve bc you have a shite clothing brand awww
Lol this got me, whole vid I was thinking okay, annnd?
Why is this popping up after I bought from Frugal Aesthetic 🤨
Allways the baggy pant people
Jus merch , only a hand full actually have a clothing line
yoo your videos are sick man love from India keep up the great work
If you're really interested in making a brand, try it. Don't just keep watching videos or paying for classes, put that money and effort into actually making a brand. You're probably not going to make money because your order size is too small, and the quality is not going to be great because you don't know who to get to manufacture, but you'll meet people with similar drives and dreams who are willing to take the plunge instead of sitting on the sides and peacocking like they know what they're doing.
Man slept through every English class he's taken. It's a fucking miracle he typed his channel name without typos
Are you wearing the k-two studio knit?
Why don’t you name those tik tok brands directly?
ID on the sweater?
cole henry makes good clothes
This is why it’s so hard for a brand like ours to gain organic traffic but it will happen and im super grateful for the small community we’ve built so far…. We care so much about quality but that is a fading factor in streetwear these days they (the algorithms) just seem to want microwaved trends, the hell star templated sweatsuits/big face cropped tees
run paid ads then brodie
@ im a paid ad…
You mention the importance of storytelling so much, I think it's a very niche concern. When I want storytelling, I read a book. I'm more interested in quality and style when it comes to clothes.
When it comes to longterm success brand identity is important. It’s what keeps people around. That was his main point.
You just don’t get it
Story allows you to give context to a piece of clothing it's less about telling a literal story and more about curating a sense of the world that the clothes exist in because devoid of that it would be very difficult to do any branding
@@namebox797 how would you go about doing that? Im trying to visualize what I’d like my brand aesthetic to be, but im coming up short right now.
@@namebox797 How would you go about creating an aesthetic for your brand world? That’s one of the main things I’m having problems with.
REAL SPILL
thx
id on your crew ? shits hard
it's all cheaply made fabric .
with a Name Tag on it .
Overpriced.....
Oh wait ...are we talking about Designer or tiktok clothes..
Oh it's all Shit
Id rather shop on shein nor temu😂
clock that i’m tired of this shit
your hair is fried bro
no real anything all these brands are copy N paste or KittL themplates smh
What’s your problem with their business?, so nosy, you just wanted to make content.
Bc it’s literal garbage and will be in a landfill somewhere in 20 years which is bad for the environment
It's simple, just don't buy brands or people from tiktok. What a dumb generation 🙄
hating od bro, we just have a dream
There is a lot of unnecessary hate in this video, There’s no problem with using resources as long as your vision comes to life. Tell a story yes, but I think you are forgetting everyone has to start somewhere and I noticed you put some people on the screen that actually care about their brands. Very pessimistic take, I would love to see you build a brand from scratch and see your marketing skills and storyline
This is such a pretentious take, fashion or art in general should not be gatekept for only the induviduals who can innovate an original idea, the whole point of art is so that induviduals can consume something that makes them happy no matter how much they are willing to pay for it, or how unoriginal it is, obviously people are buying these clothes because they like the way it looks. Stop being pretentious and let people buy and sell art that they think is cool without judgment
It should be gate kept
You completely missed the point
We dont need anymore cheap ai generated shit in our lives. All these brands are just trying to make a quick buck i dont care if it makes them happy. You should at least have some talent rather than just slapping some ugly design on a shirt then selling for 60 bucks sorry not sorry 🤷♀️
@@cupidwxingsexacltyyy
Copying bs so? I’m trying to make money f allat bs