Great Insight Ian! One thing I like doing as well is changing the tone and length of the email. For example: "Make it more personable and refine it to 2 paragraphs"
Great info! AI has quickly become an essential resource for prospecting, been interested to see some other tools specifically designed for this purpose as well, like Lavender for example. 🎯
Ian, big fan of this. Any reason you didn’t ask chatgpt to keep the email under 100 words? I feel like a C suite wouldnt bat an eye for an email that you cant read while on the toilet…
More detail and specifics are actually better for strategic sales and larger deals. C-level executives are EXTREMELY busy and when they read an e-mail (if they read it), they are assessing whether it makes sense to meet and why? If you don't have details on how/where you can help, they won't meet. I've secured hundreds of meetings with C-level executives in my career, and the short, generic messages have never converted whereas longer, detailed e-mails on what I learned about them and how/where I can help are much more effective. Ignore what the "gurus" tell you about short e-mails - with 7 or 8 figure deals at the C-level it's VERY different than transactional selling.
@@IanKoniak i appreciate this response. I’ve been following your story and i hold your advice to high regard. My impression from shorter emails dont come from gurus, but the current data says 50-100 word emails get the highest response rate (source: salesloft, hubspot etc) Perhaps this does not apply to enterprise / strategic accounts.
@@JewBrownie I think you are right - much of the data from SalesLoft, Gong, Hubspot, etc. applies to mid-market or SMB sellers who are doing a higher volume of prospecting and have large territories, rather than very targeted prospecting to large companies. There's not much data out there for Strategic, Enterprise level e-mail prospecting. I just know what worked for me, and I covered only Enterprise accounts.
Be sure to check out my free training: How to make 500K-1M in tech sales - bit.ly/How-To-Make-500-to-1M
Did you have to preload any baseline content or info into the tool about what your business does?
Great Insight Ian! One thing I like doing as well is changing the tone and length of the email. For example: "Make it more personable and refine it to 2 paragraphs"
I agree - final e-mail would be shorter
Great info! AI has quickly become an essential resource for prospecting, been interested to see some other tools specifically designed for this purpose as well, like Lavender for example. 🎯
Would love to see some more examples specially around Sales and GTM strategy!
Ian, big fan of this. Any reason you didn’t ask chatgpt to keep the email under 100 words? I feel like a C suite wouldnt bat an eye for an email that you cant read while on the toilet…
More detail and specifics are actually better for strategic sales and larger deals. C-level executives are EXTREMELY busy and when they read an e-mail (if they read it), they are assessing whether it makes sense to meet and why? If you don't have details on how/where you can help, they won't meet.
I've secured hundreds of meetings with C-level executives in my career, and the short, generic messages have never converted whereas longer, detailed e-mails on what I learned about them and how/where I can help are much more effective.
Ignore what the "gurus" tell you about short e-mails - with 7 or 8 figure deals at the C-level it's VERY different than transactional selling.
Good point Ian
@@IanKoniak i appreciate this response. I’ve been following your story and i hold your advice to high regard.
My impression from shorter emails dont come from gurus, but the current data says 50-100 word emails get the highest response rate (source: salesloft, hubspot etc) Perhaps this does not apply to enterprise / strategic accounts.
@@JewBrownie I think you are right - much of the data from SalesLoft, Gong, Hubspot, etc. applies to mid-market or SMB sellers who are doing a higher volume of prospecting and have large territories, rather than very targeted prospecting to large companies.
There's not much data out there for Strategic, Enterprise level e-mail prospecting. I just know what worked for me, and I covered only Enterprise accounts.
How did you incorporate the case study to the prospect email?
this aint nothing, give me a few grand and an openAI API key.. i can get this thing responding to mail in a mailbox
Thanks for sharing Ian! I'd love to interview you on my YT channel - Prospect2Win! Cheers!
send e-mail to ian@iankoniak.com