Why Maggi Has NO DIRECT COMPETITION? Business Case Study | തോൽവി അറിയാത്ത Swiss Strategy

Have you ever wondered why Maggi still doesn’t have a direct competition in India? Even after 40 years in India, Nestle’s own Maggi still holds the title of ‘Market leader’ in the instant noodles segment. The reasons for that are many but there is something special about Maggi and its strategy that makes this brand thrive even at the biggest adversities a food brand can face.
In this business case study, I try to decode their strategies for generating a whopping 3000 crores of revenue year after year. Maggi’s humble beginnings to its ban on 2015 and the rise after is an inspiring journey filled with business and marketing lessons. Hope you will enjoy this case study as much as i enjoyed making it!
#businesscasestudy
Instagram - / ganesh.iyyer
Business - [e-mail]
Disclaimer: The content of this video is intended purely for entertainment purposes. I would like to clarify that I do not intend to harass, offend, or cause harm to any Individuals, Organisations or other Entities mentioned or referenced in this video. Any facts, information, or opinions presented in this video may contain errors or inaccuracies, and should not be considered as financial, legal, or professional advice. Viewers are encouraged to conduct their own research and seek appropriate guidance before making any decisions based on the content of this video. Credits to the clips used in this video goes to its respective owners.

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Which company's case study should i make next? Please comment your suggestions. Meanwhile, We have reached 1k+ subs. Can't thank you guys enough for the support 🤍

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Core content kurachukoode add cheyyamayirunnu ennu enikkum thonni. Next video muthal fix cheyyam 👍 Thanks for the suggestions

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❤

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എന്നാലും പഴയ മാഗി😋യുടെ ടേസ്റ്റ് ഇപ്പോ മാഗി ഇല്ല എന്ന് അഭിപ്രായം ഉള്ളവർ ഉണ്ടോ

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[@JikkuMaster]

I never feel energetic after eating instant noodles whichever the brand is. I rarely eat instant noodles nowadays.

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Just some suggestions from (ignore if u wish to )
Your sound is upto mark like minimal it is but lower the voice it goes, unclear the words get ! So make your words little clear else voice up which I won’t suggest cuz the atmosphere is dark filled ! Anyways All the best for a long journey of Quality contents ! The editing everything is top notch ! Hats off to u r efforts bro🔥❤️

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True 👍

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Eni oru noodles brand scope indo indiayil????

[@Ganeshiyyer]

Absolutely, Rare anenkilum pala market leaders um puthiya brands nu munpil veezharund. One recent example is Jio in the telecom sector. Existing problems fix cheyyunna, Puthiya features ulla new brands ella sectorilum vannekkam. So we can never predict the future of Maggi.

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Njan yippie ahnu vangar yippie mood masala

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thumbnail kandapol re-entry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila

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എനിക്ക് maggie യെ ക്കാൾ ഇഷ്ടം yippee ആണ്

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Then why not bytes 😢😢😢

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Bytes❤❤

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Maggie 5rs thott undarunn pand
Ippozhum 7rs or 6rs packets available aann

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Poison food right?.

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Thank you 🙌

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Lighting set aak. Accent simple aaku

[@Ganeshiyyer]

Noted, Thanks for the feedback ❤️

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Yippy is a direct competitor bro

[@Ganeshiyyer]

I get Yippee is in the same market segment and is quite popular in urban cities, But it only has a market of 22% while Maggi still has over 60%.

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Nissin 👌👌

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Bro add subtitles ( English, Hindi)

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Sure, I will try to add english sub from next videos. Thanks for the idea. 🙌

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😁😁 Will do from the next one

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Thank you ❤️😊 Please go ahead and do it bro, I started because i was finding it hard to find business videos in Malayalam. Wish you all the best!

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❤

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2 മിനിട്ട് കൊണ്ട് ആരെങ്കിലും മാഗി ഉണ്ടാക്കിയിട്ടുണ്ടോ?????😂😂.....

[@Ganeshiyyer]

Good question 😁

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INDOMIE❤