Mark Ritson on the effectiveness of Tide's 2018 Super Bowl ad

Mark Ritson takes a deep dive into Tide's 2018 Super Bowl marketing strategy and its 'Every ad is a Tide ad' spot to discover why it was so effective.

[@MoYousri]

Excellent video. Surprised it was bereft of Mark's trademark profanity. Perhaps Tide cleans more than shirts! Copy Righting that idea just in case Tide uses it!

[@ufca.c.6355]

This is a tide ad

[@02chevyguy]

I'm kind of surprised the ad agency wasn't "McMann and Tate" with Darrin Stephens as the main creative director.

[@gabrielconstantino7160]

Flawless! I'm a brazilian who never heard about Tide before, and now I really wish I could find any of their products at the nearest supermarket. Thanks a million for these amazing contents, Mark.

[@TheFaizanCh]

Wow Experience for the viewers. Thank you Mark for making this beautiful video.

[@juliansmith1965]

Superb video. Every marketer should watch, even if we've heard the argument before. Deliver us from marketing dross! Thanks for making this Mark

[@AussieEuro]

Its a really great case study, but also made me look for Tide Ad 2021 .. and guess what the ad is all about. Dirt and dirt removal, in the most dryest, unengaging way. The other lesson is, stay consistent, focussed.

[@ianmarcRoxU]

very true. Rocked my brand new, expensive, so-imposssibly-WHITE-they-glow-in-the-dark, white skinny jeans to Valley Fair this summer, cant tell you how many people would jokingly ask me "Tide ad??"

[@adamelovalis9799]

And in case you're wondering? Yes, this is a Tide Ad... 😂

[@richfuturebydsk2562]

Thanks a lot

[@lasredchris]

Hundred million ppl watching

[@AlexeyShort]

Wow

[@karens138]

Excellent series of videos Marketing Week, great summary by Mark Ritson as always