Three Things Security Awareness Pros Should Steal From Marketing

SANS Security Awareness: Managing Human Risk Summit 2024
Three Things Security Awareness Pros Should Steal From Marketing
Speaker: Mike Taylor, Cybersecurity Learning Capabilities Consultant, Nationwide
In today's fast-paced world, capturing and retaining the attention of our audience is more challenging than ever. This presentation delves into three crucial lessons that security awareness professionals can borrow from the field of marketing to revolutionize their approach.
Firstly, we explore the concept of speaking to the 'Primal Brain.' Understanding the subconscious, emotional drivers of human behavior can empower L&D professionals to create more impactful and memorable learning experiences. By leveraging techniques that appeal to the primal instincts of learners, we can enhance engagement and facilitate deeper learning.
Secondly, the importance of first impressions cannot be overstated. Just as marketers meticulously craft the initial exposure to their products, Security awareness professionals must design the first encounter with their materials to be visually appealing and emotionally engaging. Learn the one element is under your control that accounts for over 90% of a person's reaction to your content.
Lastly, we address the challenge of capturing and holding learners' attention in an environment saturated with information. (Hint: It doesn't work the way you think it does!) Drawing parallels with marketing strategies, we discuss the need for streamlining messages, making expressions fun or intriguing, and employing visuals to create learning experiences that are not only informative but also impossible to ignore.
Join us to discover how embracing these marketing-inspired strategies can transform your security awareness initiatives, leading to more effective and engaging outcomes.
View upcoming Summits: www.sans.org/u/DuS
This video is part of the SANS Security Awareness. Learn more at www.sans.org/s...