The Female Athlete: Missing in Action | Cheryl Cooky | TEDxPurdueU
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- Опубліковано 23 тра 2016
- Dr. Cheryl Cooky addresses her research findings - the shrinking coverage of women’s sports on television. Dr. Cooky takes us inside the numbers of television sports coverage, how media portray female athletes, and tells us why young women “can’t be what they can’t see."
Cheryl Cooky is an Associate Professor of American Studies and an affiliate faculty of the Women’s, Gender and Sexuality Studies Program in the School of Interdisciplinary Studies at Purdue University.
Recognized by The Feminist Wire as a Feminist We Love, and as a recipient of the Title IX Distinguished Service Award, conferred by Purdue for her research on girls and women’s sport, Cooky has a strong commitment to the public translation of scholarship, leveraging her empirical research towards policy ends. She collaborates with several women’s sports advocacy organizations and has served on the Women’s Sports Foundation’s National Policy Advisory Board. She has appeared on National Public Radio, HuffPost Live, in Fortune Magazine, The Globe & Mail, The New York Times as well as other local, national and international news media outlets.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
From her recent editorial on celebrating LeaThomas as we did Jackie Robinson, I'd say the name "Cooky" is right on.
SPOT ON…. What an insult to Jackie Robinson and all he had to endure his entire life.
Exactly 💯
There’s thousands of male soccer and volleyball players out there with no hope of a scholarship that are just dying for them to do it…go ahead…declare us all equal and let us fight for the same roster spots ladies. Equal at last. Just train harder you’ll do fine.
I'm informing everyone here that Cheryl Cooky is indeed a proud member Al Bundy's No Ma'am Club. It taken years but by golly AL Bundy is finally seeing the fruit of his hard labor in the fight against feminism!!!!!!
I don’t like people acting freely. I don’t like it when businesses provide what customers want.
I won't pretend to know much about sports. What I do know is that magazines and other industries that cover sporting events are in it to make a profit by fulfilling a need. Each time the audience views these stories, they are casting their vote for the content. They say that this is interesting and I would like to see more of it. Stories that garner a lot of 'votes' are noted and they try to provide more of the same content. When a trend happens over years that consistently a specific type of content scores high, it gets preferential treatment. This is what is happening in sports. The votes are in and men's sports has an audience while woman's sports doesn't have nearly as much interest. This leads reports to try and play off the demographic that is primarily interested in sports, men. They try the age old trick of appealing the the female form that works so well for advertisements hence many of the comments mentioned.
Do you want to change this? The answer isn't to call fowl at the news media. Its to start voting for women's sports. Garner wide-spread interest in the field. Once this has grown enough, that there is really interest/money involved, it will cause news media to pay attention and reorganize their presentation to that audience instead.
Until that time, they will work with what they have.
You want me to root for women's sports even if I don't enjoy it?
@@onetwo19 they all want things for free
This is amazing and needs to be communicated more. From less coverage in the media to less research performed on female athletes, we must be more aware to see changes! Thank you!
And WHY do you think that is??
Women's sports is just a division of disabled sports.
If WOMEN want more representation and want people to care......all WOMEN have to do is eat h more WOMEN sports!! 🤦🏾♂️
But she is not For Women in Sports… she’s applauding a Man defeating Women in Swimming. She’s proving that Nothing she says should be believed.
Interesting statistics
There was absolutely NO interesting statistics! 🤦🏾♂️ She is dumba$$! Smh
Sports ARE entertainment!
I mean just look up a WNBA Dunk Highlight reel and an NBA Dunk Highlight reel and you can see why men's basketball dominates women's in viewership and therefore coverage in sports media. It is about supply and demand, and basketball viewers want to see the most impressive basketball and the WNBA doesn't provide that, for the same reason that there is more coverage of women's gymnastics than men's because viewers want to see the most graceful and beautiful gymnastics and women's gymnastics provide that.
nah its not about grace men just want to check out
@@esperancecgn7085 yes, 🔥🍑 is always good to stare at
the Why is easy, when people go to watch the 100m Olympics finals, most I suspect don't care much or know much for the individual runners, the winning difference is so small it hardly matters, they might not even beat the World record, they just want to watch the fastest person run an arbitrary length at that event, that person is the fastest person in the world, the one who jumps the highest or threw the Javelin the longest distance.
That's why this argument is starting to show 1 of 2 things, they just don't understand Sport, thinking it's some cooperative make you feel good confidence-building activity, it's not, it's about Winners and Losers, beating your opponent whether in a team or as an individual. Now admittedly there is an aspect that isn't this i.e team loyalty when your team is bad, but that tends to be based on Tribal, Group, Geographic connections.
The 2nd option is they just don't care they want an equal outcome regardless of talent, skill, and ability, look as a 5'9 Guy I'd love if the NBA signed me up without care for my complete lack of ability in basketball but I suspect they won't. Sport in a way is the most equal most meritocratic thing out there, Team owners don't care about anything apart from are you good.
1:00 begging for applause.
😂😂
Shameful smh
So considering the world population of men and women is split by about 50 50 why aren't all the women flocking towards womens sports and supporting it?
That would generate the interest, better coverage and MONEY it's always about the money remember!
There are certain sports that I find equally entertaining but just not all of them, but given time i'm sure that will change as women keep upping their game, but should sportswomen expect the sort of money the men get if their sport isnt generating that sort of capital yet?
I don't see how it can unless they think they should be subsidised by the wealthy mens game which is probably more the case.
I know an ex Tottenham footballer who played for them in the 1970's and believe me the wages the men got then was a fraction of what some of the overpaid footballers get today. but now there is vastly more money in the game with all the extra middle men, TV rights, advertising, merchandise, prize monies and so on.
Certain womens sports just haven't got to that level yet but they probably will given time, then they can overpay themselves just like the fella's and all the supporters will ultimately pay for it !
3 cheers for eqality eh lol
@Appletree Women and men are not equal. Its just a a fact than most sport-lovers are men. Most female sports watchers are men so stop complaining
btw most people don't hate womens sports, there is just less of it and its less popular
because a lot of women are scared to be seen as “too masculine”
there’s a thing called the female apologetic in sports.
it’s when women are forced to do things so that they are perceived as feminine while doing sports, almost as if they are apologising for being an athlete in the first place.
take gymnastics for example, women have to wear flashy outfits and do a dance in between each move. if they don’t, points will be deducted. men in gymnastics don’t have to do this.
@@sofiamacsweeney5972 forced by WHO
Feminists need to understand that women are admired and valued for what they ARE. Men are valued for what they can do.
Denying reality is what gets you in trouble, bc we all know women are NOT built for physical dominance abd men are NOT built for childcare and physical beauty.
@@sofiamacsweeney5972 are you saying the patriarchy made me 258 pounds with untrained 18+" arms, a 52" chest and a record setting 110 kg raw deadlift ?
The delusion…people react to sports with genuine emotion and men’s sports provides more wow moments… you can’t force someone to fake excitement with a simple layup lol…these women will never be satisfied even tho the men are giving them charity to play ball no other company would lose 10 mill p yr for 20 yrs
I wholeheartedly disagree with wtf she just wrote. Lol to compare him/her to Jackie Robinson, lol yu tweakin shawty
TEDx really lowered their standards for this one. Wow
You are HORRIBLE for comparing "that dude" to our AMERICAN HERO Jackie Robinson!
1972 was the year that girl's sports started to be funded equally as boys in schools. Women have come a long way in 45 years!!! I love sports and I wouldn't mind looking at male athlete's bodies too. Professional women lose to high school boys because they are coached, treated and viewed differently from a very young age. Every day I think women are closer to closing that gap despite the lack of effort of society.
livingLoving BetterPlace yeah, absolutely nothing to do with biological differences...
pro women lose to HS boys because the boys can run circles around them
@@florzinnha Then what does the "EQUALITY" mean exactly? You and I both know some opportunities are not equal for physically or biological weaker or disabled person. There are standards for those opportunities and if you can't meet them you don't get the opportunity. Its like recruiting a disabled person into the military and giving him the same pay, how many people would support that I wonder...
HOW ABOUT BIOLOGY? 15 year old boys beat the usa womens soccer team in 2016.. ONCE PUBERTY KICKS IN FOR BOYS its over. no hate just biology..
Proud to be a Purdue Alum. Excellent talk, Dr. Cooky.
Could you elaborate on that?
Purdue should be defunded
What an embarrassment
Ha ha ha ha
Honestly, she just sounds bitter.
She’s not a doctor she has a Ph.D BIG difference.
Equality, about time. xc
This talk is so far off the mark.
Well that was just beneath TED standards. Work hard, perform well, and people will pay you for it. The answer isn't always "oppression!!!". Luckily there are plenty of strong women that don't choose to go with this victim mentality. Ronda Rousy, for example, is famous for shutting down a feminist bringing up exactly this topic.
It's all about the numbers. Save for a few select instances men significantly out perform women in the sports arena. It's purely biological from our hunter/gatherer evolution. What this means is the men's game is faster and more physical than the women's which attracts viewership. It's also why I would disallow transgenderism in sports as this represents a completely uneven playing field where biological advantages routinely trump any amount of technique or training.
@@florzinnha He's right though. Women are physically weak and watching female sports is boring. Boys would beat Women...
@@alfgrebs6172 I'm right too and you know that. What do you think matters the most? The fact your life has no value because you are male or loosing at a sports competition? Know your place and leave women alone.
alf grebs ok but it’s not women’s fault that biologically men are stronger. Women have to work much more harder whereas men have natural muscle(puberty). If men weren’t biologically stronger then even women would beat them. You said women can beat men but take a look at gymnastics. Simone biles the worlds greatest gymnast of all time has better execution and difficulty then the worlds best male gymnast. Women suffer pain (periods, pregnancy, birth, leaving their homes after marriage, etc). Women are strong and don’t call them weak.
Woman sports usually involve more skill whereas men’s sports relay more on athleticism tell me if I am wrong. Also, I feel like women’s sports is fun to watch it’s just that the status quo says that it is bad even though women’s sports are entertaining in there own way.
@@florzinnha we use you as our cooks and our maids
As you were intended
I wouldn't say I miss them.
Are they really a woman if biologically male?
That's my sister in law!!!!!!!!!!
Nice
Congrats, she is now helping destroy women sports. 😛
Your sister in law hates women.
I look forward to the day she has to change into a bathing suit in a locker room with Lia Thomas.
Sorry for your loss
I have watched lot of women world cups and women U17 cups and I have to be honest, it's awful
All was pretty interesting until she started mocking on people wanting American Pharaoh and Victor Espinoza to be athletes of the year over Serena Williams. That year Serena did win three grand slams so it was an awesome performance, but that had already been done. But, horse and jockey became the first duo ever to win the triple crown, that no one had won it in more than 30 years, and the breeders cup classic in the same year. I guess it is kind of a shame she talks about people trivializing woman sports when she trivializes other sports just because she lacks information. She has no idea what jockeys go through to perform at the highest level.
880 to 30 sounds like a good ratio considering the sports viewers are also 99% male.
Not 99% but yeah. Consider the trend shift too
Well if having a ''Year in'' women's sports is a problem then having ''women's sports'' in general should also be a problem for the same reason right??? So in order to keep women's sports as being this ''special'' thing, why not let the women play with the men then? Oh wait... they can't. Now you see the problem here?
Do women go around saying unless you are able to gestate and give birth to children, instead of being a disposab|e sp_ .rm donor, you don't deserve equal parental rights? It's the same principle. Please, think about it and change the way you talk about women. Know your place.
@@florzinnha agreed
We should revoke your ability to get an abortion without the father's permission
He gets to decide if you carry to term...if he is going to have to pay for it
Silly child
@@florzinnha children belong to mother. But if father pays for children, he has right.
People buying man sports, so man are paid more. And people not buying woman sports, they are paid less because there is not much money generated. It is simple .
There is sportman of the year
What a boring speaker😼
This is about as interesting as a champion chip WNBA game
guys enjoy and put more emphesis on sport and competiton . end of story
Maybe thats because women arent as entertaining or just suck in general when it comes to sport, which woman shoots better than Steph Curry or dunks better than Zach Lavine, can a woman play football as good as Messi or Ronaldo or run as fast as Usain Bolt ?? dont think so i would prefer to watch men play over women anyday of the week
This is really a stupid talk and last year after I watched this one I exited the auditorium and decided that I was never going to waste any more time or money on TEDx events.
The talk only briefly touched the core of this issue near the end of the talk -- market. Oh it's funny. If I only get to choose watch one Olympic 100m final, why should I ever choose women's, which is not as competitive and exciting as men's? Same thing for soccer, swimming etc.
I don't think nowadays anyone talks about sex prejudice, oppression etc in entertainment business. Why? Because there a lot of great female singers and actresses in the field. And they are in no way inferior to their male counterparts -- actually you cannot even make such comparisons.
Women's sports performance is not as good as men, a result of physical factors. But that is the fact and you have to admit it. And everybody likes watching exciting competitions, which probably means faster, further and more skillful, which is connected to power and endurance, in which men behave much better than women. As long as this stands you cannot change the fact that people don't watch female sports. People have their brains and they know very well what they would like to see.
I don't understand how she is able to function in society.
Oh, wait.... nevermind.
Zhe Li The difference in endurance and performance is only visible when a man competes with a woman, rather than a woman competing with a woman therefore that argument is invalid. People don’t watch women because they aren’t given the proper air time and promotion men get. They don’t have their games in “prime” time but rather in the morning and statistics show this. However you have no proof to any of your claims. Women are discriminated in sports and you are choosing not to believe it and the only reason it could happen is because “men are better at sports” just stop.
@@icecreamp2896there's 0 money in powerlifting and strongman- ask Braun Strowman, YET the male vs female records are 40-70% higher than female records.
You wanna try that delusion again, bc I know my 110 kg raw state records are 50% higher than the top female records.
What were you saying again, lit/
tle girl?
@@icecreamp2896 I don't watch women bc I don't wanna watch someone astronomically smaller, slower, and weaker than me compete with each other.
If you want more viewership, you need to remove more clothing, but, tbh, that still wouldn't help much in the interest department.
@@lockandloadlikehell You just proved my point. The only reason women make less in sports is because of sexist, bigot, incels like you. Hope your mom is proud you.
This would not be an issue if there was no "female sports". If women are really equally good why not have half the team female and half male? but we all know its impossible because women aren't equal to men in physical capabilities. Female sports is special because its separated from men's sports not because of the gender difference but because of the difference in the quality and weaker physical ability of women. When rules for women sports are lowered it becomes special right there so instead of complaining and whining live up to the men's standards if you really mean equality otherwise make up another term for this agenda which clearly can't be called equality.
Ya know, that's actually not a bad idea.
people don't watch mens sports because the players are paid a lot. players get payed a lot because a lot of people watch. high school boys are beating the worlds best women, with the exception of ultra long distance swimming and maybe 1 or 2 others.
lmao!!! she used college basketball for an example. ahahhahahhahahha march madness makes more money than every female sports league combined annually. STOP this madness
Useless
@Juliana Silva
The patriarchy gave me my untrained 350 raw bench
@@lockandloadlikehell nature made you disposable
@@florzinnha nah- pretty sure I'm built to perform and you're built for me to perform into.
@@florzinnha don't forget your value is gone past 36, speaking of disposable.
Dr Kooky, is this parody? You miss the basic problem of why anyone would waste their time watching sports at all? Many men watch sports because the rest of the world is is so dominated by whining feminists, that they tune out in one of the few remaining men's safe spaces. Do you think anyone is going to watch more women's sports after listening to this strident, irrelevant, harangue? Congratulations on your 87 views! Good work!
local news focuses on local human interest stories. women's sports aren't all that interesting
Worst standup comedy I saw.
Still nobody cares about women's sports.
Get good at sports and stop whining.