CREATING CONTENT & THE #1 MISTAKE AGENCIES MAKE | MULTI-PURPOSE CONTENT | CONTENT STRATEGY

I see a mistake digital agencies make when creating content, and I wanted to share it with you so you can avoid it. This is a strategy that can help you work smarter, not harder and get more reach for the content you're creating.
A lot of people creating content are thinking small and create with just one platform in mind - Facebook, Instagram, Twitter, blog, vlog, etc. I say work smarter, not harder... do this by creating one piece of long form content and slice it up into smaller, micro content for other platforms. That way you're doing the work once and multi-purposing it for broader use.
For example, Instagram just announced IGTV where you can upload long form video. In the past, you could only post up to a minute of video on Instagram, but now you can post 5 minutes or more! With this addition, IGTV could rival for UA-cam.
As a content creator, this is a separate app (IGTV) that you need to download and begin creating. Then, all your existing and future Instagram followers are able to watch your "channel" and they'll get notifications when you upload a new video.
Now, the one big difference is that the content is vertical like your phone. So be careful when you upload horizontal video because it will affect the viewing experience for your followers.
The real takeaway here is to think broader in terms of platforms. Don't worry about creating original content for each one, but be smart about trimming and slicing content for use across many platforms.
Tell me about your content strategy. What are you creating and where are you sharing it? How can you give your content more legs? Comment below!
For more info and to view my channel, FOLLOW ME ON INSTAGRAM: @jswenk
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
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[@objetivoganar]

Awesome Jason, Do you think Instagram is a good B2B platform? by now I dont use it.

[@Jasonswenk]

Yes I do

[@LukeAvedon]

more midnight please

[@jackjostes]

Jason - are you just Cropping the one video into a vertical format, or are you shooting a separate Vertical video for IGTV?

[@Jasonswenk]

I tried the cropping and looked bad so now I just drag the video into a vertical style and have a header and footer on the video.