Sriracha Sauce and the Surprisingly Heartwarming Story Behind It
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- Опубліковано 7 вер 2024
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In this video:
The genesis of Sriracha hot sauce (pronounced sir-ah-cha, contrary to what many think) becoming the condiment staple it is today can be traced back to 1975 and an unassuming Vietnamese refuge called David Tran- the founder and current CEO of Huy Fong Foods.
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Now that you know about the history of Sriracha sauce check out this video and find out about The Story of Reuel Colt Gridley and the Most Expensive Bag of Flour in the World:
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You don't give the total early story of Sriracha, from Sriracha Thailand, where Fong got the early recipe...... Sriracha never trademarked the name , they should have done like Champaign in France, that way you could not call it Sriracha sauce unless it came from Sriracha, Thailand. And it is pronounced Sri-racha (Sree-racha) not Sir-acha (Sur-acha) IMO The best Sriracha sauce comes from Sriracha Thailand. (It's the Peppers)
@@petersensor1578 He's offering the story of the man (who is a pretty amazing man), not the place.
Saracha source would make great dragon cum
This is the type of passionate person the world needs more of.
Its a shame there aren't many of these consumer-over-profit mentality left. Companies that do usually fold or struggle.
part of the reason why quality of food is generally poor
Well. Costco is one good apple as well, but they are so rare to find in the industry.
Last year I learned by aseries of experiences how important it is always to do everything for the right motives rather than only seeking your own benefit.
*Heroes really do exist*
What a beautiful humble man. If only businesses operated with those morals this man has
mimprincesa the world would be a much better place. Not governed by greed.
businesses will fail and we'll end up in a worse state than before.
Carlos Leon just like his business has failed.
Carlos Leon not really, supply and demand, if he can't meet the demand, some one else will fill the order. But his honesty has kept the price low, he is the bench mark. If there's more supply then demand then you start having problems
Elon Musk is another businessman with good deeds and morals too.
SOLD. That's a good dude that actually deserves my money.
Can totally see him getting thrown into a big office, bike and all wondering "What the hell just happend?"
@@Vollification I imagine he still lives in a tiny apartment and someone would tell him he can afford a huge condo in the hills and he'd just be like "Yeah, but why would I do that?"
I second that. Vietnamese are some of the best Americans.
Yeah he seems nice, and I love sriracha anyways
@@blumobean deep deep down there's an American in everyone waiting to come out.
We need more David Trans in this world. He cares about his product and customers over anything else. What an excellent role model for would-be entrepreneurs.
its too bad that some day he will have to pass his company on to someone. that someone isn't going to care about what he cares about.
SOOO RIGHT YOU ARE !!
Youd be eaten alive if you aspire to be like this man these days.. almost everyones a wolf in a sheeps clothing. Lol
Rich man sauce at a poor man's price. What a golden boy
Oh really is that what you think because they sued Underwood farms in 2016 because they stated that they overpaid for the season by 1.4 million dollars so what happened was Underwood Farms shoot them back for loss of profit and they want 23 million dollars and that's not the end of it Hui Fong Promise to appeal
@@Armada762 You should really leave source material in your claims so this can be taken seriously
@@Armada762 Ah yes, the classic "you can't disprove my argument therefore I don't have to prove it" fallacy
@@BenjaminAnderson21 not a fallacy if it's there in black and white I'm only saying this cuz I read this shit I read this shit because they tasted a difference in the sauce
@@Armada762 That is now the third comment without a source (including 2 where you actively avoided it) You made the claim so the burden of proof is on you, not us. You're the one making a claim that goes against what we know so it's your responsibility to provide the source. Sure, we can google it but you've avoided citing your source twice now and tried to shift the burden of proof to us. Cite your sources or we're all going to believe you just made that up and are avoiding having to back it up because you really can't.
Did you know that Sriracha was actually invented by Hitler and that this video is all lies to try to redeem Hitler's name for when he comes back to life? I have no source and will refuse to provide one, but somehow you're the idiot for expecting me to back up my own claim. Do YoUr OwN rEsEaRcH
Such a good and admirable man. I'm happy I buy his sauce. I just hope his successor doesn't sell out.
Such an intelligent man, truly understands his product’s audience and delivers on his commitments.
His successor is defenitly going to sell out asap
@@lenny42069 yea honestly, if I was the son I would immediately rush onto profits when pops are out the way. If he doesn’t though I will be very happy continuing my purchases of siracha
My dad knew the guy who started 505 chile sauce. Sadly he sold his company to someone in California. I'm glad Tran is doing everything possible to keep the quality of his product in his hands.
Pro tip: if you've finished your bottle of Sriracha, don't throw it out just yet. Put some soy sauce into the bottle and give it a shake. Now you have a spicy soy sauce that you can use to flavor fried rice or used as a marinade.
Now I want more Sriracha related lifehacks.
An actual pro tip, nice.
which taco bell packet does it taste like?
sinfulldreamer post this to /r/lifeprotips
sinfulldreamer Thanks for that.
When I first heard of Sriracha, I thought to myself "why would anyone want a sauce where the only redeeming quality was heat?". I was a fool. Sriracha is delicious through and through, the heat is an added bonus. Seriously, no recipe I have ever made featuring this sauce has ever turned out poorly. It's great for any application where any hot sauce will do, adds kick to dishes otherwise lacking, and when combined with melted cheese is fantastic for dipping (or slathering atop a grilled mushroom for a heartier meal). Sriracha may be a generic name anyone can use, but Huy Fong truly makes the best stuff and I never buy anything else anymore. If it's a cheaper copy it's cheaper for a reason, and if it's more expensive it's just trying to ride off the famous name and trick people into thinking more money = more better.
The original is the best, and I love it so much. Thank you Tran!
True. The heat isnt the only part in it. I like the taste of it too
I consider the most wildly useful sauce around. I abuse this stuff, it finds its way into a ton of things I cook... steak marinades, salad dressings, pasta sauces... not to mention Mexican and Asian food... let alone its use as a condiment.
It has become a bedrock ingredient in my own cooking. Like.... garlic...
You might think he is a fool for sticking to this sort of strategy...but as you yourself put it: he makes the best. And thats all he needs to. He let the customers speak, not the marketing people. All of his steps only look weird when compared to the constant noise of marketing people. Eliminate that hyper-perfection...and you see the genius behind every single move he made. "You can make sriracha... but as good as mine?"
it's not even hot. but the flavor is awesome.
Youre making me fat.
We need more execs like Tran. Business savvy but still principled and, frankly, not a greedy sociopath.
Right, guy has not increased wholesale prices in 50 years,,,,, I mean, you cannot be angry at all with him as a rich person. He is doing it right.
@@erich6860 Just goes to prove you don't need to be a greedy awful person to become rich :P
@@acklord7145 Exactly. Once you have a certain amount of money, I just dont see the point.
@@erich6860 he didn’t change his philosophy or business goals after falling into money though. That was not his objective, it was his reward.
@@mattrock12 Right on, I didnt suggest otherwise.
That IS surprisingly heartwarming. What an AMAZING business model.
ikr how can I not be impressed... What a guy.
What on earth do you think a business model is? He was referring to their strategies not the dude himself as a fucking model.
bobfox To be honest, it's a pretty shitty business model. He is an amazing man, though.
transcendtient hardly, he was a refugee not a migrant. One saint doesn't mean that every one else is
+Slyme -- That's where you're wrong. Look up some of the stories of people who set industry standards. Everyone who tries to steal market share with a knock-off winds up leading people back to the industry leader. Since its a better sauce at lower price, all the knock-offs are doing is growing the market and fighting over Huy Fong's scraps. When the Sriracha craze dies down and the market shrinks, Huy Fong isn't going to suddenly have tons of product it can't sell slowly going bad in a warehouse like everybody else.
Playing the long game almost always works out better than chasing short-term profits.
Heck, I just looked in _my_ fridge and found a bottle of Huy Fong Sriracha sauce. I've been buying it for years without even knowing what brand it was. His strategy is working.
His generosity equaled a great, lasting legacy.
Jo King generosity*
I love the sauce, especially on Falafel. It's fascinating and quite a cultural shock to hear about his business plan, ethics, pride in his product and gratitude to his adopted country. It puts our money-grubbing, profit above anything mentality to shame.
I love siracha sauce. It seems to be able to go on anything that can be improved by spice. Fits with Mexican food and Asian foods alike
Zonies Coasters It goes on everything.
it's because it's actually super simple ingredient-wise - chili, sugar, salt, garlic, vinegar, and a few preservatives and stabilizers. it tastes good because they use good ingredients and don't skimp on quality.
also pizza nom nom
I put it on pizza
And BBQ chicken pizza
I was indifferent to this sauce before, but now I want to give it a try.
Cars Simplified It is absolutely brilliant. It’s also really good, mixed with mayo.
Cars Simplified I use it in a mix on hotdogs. It is great at balancing the taste for lot of grilled food.
Cars Simplified give it a go! It's fun finding new combinations previously not on our food list.
Elmithian sounds like a good idea!
It tastes like grass, if you like that kinda stuff.
Gotta admire the confidence the guy has. He very much knows people are ripping off his sauce, but is confident enough in the quality of his product that he figures people will eventually buy that instead of the knockoffs.
Welp, this video just sold a bottle. Never tried it before but i'd love to support him
Theo H it's good stuff, only saricha to buy is his rooster sauce
You haven't lived until you've put Sriracha on your Sriracha
How was it?
It's delicious. And I don't even like hot sauce.
Put with noodles! Delicious.
This good guy's generosity would probably make EA shotgun vomit profusely.
Ha
FingerDawg integrity is underrated. There's no reason you can't keep your customers happy and be successful. It's boosting your PR to make you more popular. Just a different angle.
I disagree completely. I've always said that the highest potential a business can reach can only be achieved by a forward-thinking, progressive, inclusive and generous mentality.
FingerDawg That's true but EA is just greedy. They went too far with the loot crates in "Star Wars: Battlefront II".
FingerDawg You sound like a greedy fuck. Respect and trust should be first in any passionate business ideal, you're going down the wrong path, and I hope you mature in the future.
We need more people like this man in charge of businesses. He literally just wants everyone to be capable of having his product and nothing more, yet he's turned it into a massive success.
And he’s beaten the competitors, even though they use the name of his sauce without restriction, because he still just makes the best sauce and sells it for the lowest price. If this guy wasn’t literally the only one to ever act like this in business, capitalism would actually work.
I don't buy much sriracha, but after seeing this, I'm only buying Huy Fong.
Insederec, ME TOO!
That's their business model working 100%. Generosity is free advertising for an exceptionally high quality product.
which taco bell packet does it taste like?
i've tried several different sriracha sauces and he's not kidding when he says that huy fong is the best! love that stuff! :)
There are others? This is like the only Asian hit sause that my family use. In fact I don't recall any asian store not selling Huy Fong sause.
"No tear gas being made here" had me spluttering with laughter. Based on this video alone i love this guy, and the entire story behind him and his brand. Will try his sauce. I'll gladly give a guy like that a chance. Haven't heard of the product before because you don't see it here in Denmark, but i've already found one danish web shop that sells it :-P
Anyways: Much kudos to you for mentioning both american and european measurements. Makes the videos easy to follow. Thanks :)
Its delicious. Go give it a shot.
Halløj du! Jeg har aldrig selv turde smage det, men det er meget populært på efterskolen, så tror helt klart de andre elever kan anbefale det;)
Try it on bacon and fried egg sandwiches, it goes so well. Or just add it to scrambled egg on toast, yummy.
Californian here, and it's a wonderful wonderful thing for just about any food... I love a basic meal of scrambled eggs mixed with brown rice from time to time, and mixing in Hoy Fong sriracha (instead of, say, soy sauce) makes the whole thing incredibly delicious.
If you can import even a small bottle, do it! It goes with most things, and I want to hear about any uniquely Danish foods that work with it! Please share!
The first time I ever tried the sauce was in Denmark (København) - rema 1000 might have it?
Well that explains it. He's right. When sriracha started getting popular on social media I tried two different brands and hated them. They were absolutely disgusting, like spoiled sweet fish. Horrendous. I decided I hated sriracha until last year when someone had the real huy fong sriracha and I recognized it as the actual bottle people had in social media. I tried it, and loved it.
And now I'm even happier to have been introduced to sriracha sauce. There's been a Huy Fong bottle in every place I've lived and worked for the past six years.
Now I want to go and buy one coz I appreciate the owner 😋
And I need to get another bottle. The one I've got is almost out.
Doing the same. Never tried it but I’m willing to support the company after seeing this👍
Kelly Harris I always make sure to have some in my house
Got one today. Lol.
Logan Landry how do you like it? I just don’t like the taste.
Huy Fong is the best Sriracha chili sauce, bar none. My wife buys it in the 17 oz. bottle size and we go through a bottle every 3 weeks or so.
If there was a "better" one then it wouldn't be sriracha sauce.
I remember sitting down in a little bar/ restaurant in Korea, where I was stationed back in 2003. I ordered a bowl of beef ramen. There on the table I saw a mysterious bottle of a red paste with a red roster on it. I tried it in my ramen and was instantly hooked and still use it on almost everything.
Jim Redtalon ... hey thats about the same time i started using it! we had a new roommate in our house and the house rules were everyone gets a shelf in the fridge to themselves, but anything put on the door shelves was considered public domain....and the new guy put this weird bottle of sauce with a rooster on it in the door fridge...we tried it and i swiped it and put it on my shelf lol....then a misunderstanding ensued...once we explained it to him a second time he was like ohhhhh ok...so i gave it back and ran out immediately and bought my own....been using ever since on just about everything......especially good on eggs
So you were in Korea, where you ate ramen, which you used Sriracha sauce with. You practically toured Asia without even leaving the restaurant!
It's almost as if honest business practices pay for themselves
Holy shit who would have known
it's almost as if good products sell themselves. As if people actually recognize and appreciate quality when it slaps them in the face, or something.
No one cheats an honest man.
If only companies like EA could learn from this...
The fact that he has never advertised definitely drives that fact home lol.
Inventor: "Hey, how about doing something people need?"
Lawyers: "But money."
Joke writes itself.
Try the Huy Fong Chili Garlic Sauce. It's chunkier and has seeds in it with a bigger kick.
I love them both for different foods.
Also their sambal oelek... so good.
I prefer this one.
I like their Chili Garlic sauce better than Sriracha, it has a tanginess to it that wakes up the flavor in bland foods.
This sauce also mixes well with honey.
It's a shame more businessmen don't adopt Mr. Trans civic-minded, product-focused, locally-sourced approach to business.
Alan S. Hale They'd rather be making 10-20 cents more for every product they sell so they choose the scummy route
It's a blessing, otherwise everything would be so fucking expensive that we would be like in medieval times were only the extremely rich had good lifes.
WertzOne what part of "sriracha is good and dirt cheap" did you not understand
Thousands of small businesses follow his approach. It's just uncommon for said people to be able to grow their businesses further than a 1-5 person operation, as people usually don't care enough about locally produced products to pay more for them. The food industry is one of the only manufacturing industries that the price difference between local and imported goods is small enough that said local manufacturers can survive.
Yeah, it's a shame, but it doesn't have to be.
You know how to make more businessmen adopt Tran's approach to business? Don't buy from the ones who don't, and exclusively (while loudly proclaiming to everyone) buy from ones who do. Don't be shy and tell the ones who don't at every turn why you won't buy their products. It doesn't take a boycott, as all businesses with any marketing savvy realize that the last thing they need is people out there telling their friends and neighbors NOT to buy their product, and will feel the pressure as more and more people follow suit.
In the end, you vote for the business environment you want with your wallet.
The fact that his mission is simply to make enough sauce for those who want it is freaking adorable. I’m going to go buy a bottle tomorrow.
Work for money and you'll never have enough.
Work for fun and money becomes a happy accident.
that is a great way of thinking!
he never said it was fun
Gathering No Moss if it's not for money and it's not fun then what did he do it for? Is he a masochist?
To keep a roof over his head. Of course he runs a business for the money he makes from it. Who said it wasn't? All businesses exist for that reason. I'm sure he has a beautiful expensive lifestyle.
well what he earns has already way surpassed the amount the keep the roof over his head, hasn't it? If he liked money that much he could have done many things to profit more, but as you can see he doesn't do that. The only explanation is that he genuinely liked to give people sauce.
This is proof that unbridled greed is not the same as business acumen. God speed sir, best of fortunes Today I Found Out
The truth is that an exceptional product doesn't need advertising. Word of mouth is enough for a product as outstanding as this!
NolePtr Indeed!!
If all business owners were like him, capitalism would work the way it’s supposed to. I bought so much of this sauce not even knowing about this and I’m glad I did.
This right here!
capitalism calls for constant increase in profit and constant growth. It's not supposed to be like his company.
It’s because of capitalism that he was able to do it. Why didn’t he stay in the communist Vietnam. Oh right they starved to death
@@surfmadpig LMAO! You don't know how right you are. ua-cam.com/video/EYdU1X2p2ro/v-deo.html
It turned out only one person complained about the factory. That’s why the lawsuit went nowhere.
ha thats very funny if its true, i can totally see it too some person got a nose bleed and blames a big company
The city is basically controlled by one family, and a stooge of the family filed the complaint to get more money out of the company.
i believe another reason it was dropped was that it was revealed that at the time that the guy was claiming to be "sick" theyre werent even crushing peppers. they only use fresh peppers so they can only do it during harvest time before going into fermentation.
malefecent When was this?
The OC Register did several reports on the lawsuit. The main person who complained and on the lawsuit is a brother of one of Irwindale councilman. Apparently Tran didn't contribute to the councilman campaign fund when asked. The lawsuit was dropped when the story went out. It was dirty as hell.
Note the bottle top color? It's designed to make it look like a pepper.
Mind = Blown
I remember when I was in college and constantly broke that Sriracha sauce was available at the local canned foods warehouse. It was a place poor people could stretch their budgets buying canned food that was either recently expired or dented, sometimes even both. It was extremely inexpensive at less than a dollar for a huge bottle because people had no idea what it was or how great the stuff really is. Twenty-five years later it's extremely popular and found everywhere from prepackaged salty snacks to gourmet kitchens and fast food restaurants. Impressive story!
we didn't get it here in Sydney Australian supermarkets till couple of years ago so we would get friends and family who visited the US to bring it in. I remember I got a bottle of it as a gift 10 yrs ago on my 21st bday and cried of happiness cos it was the best. Lol. for the love of chilli sauce!!!
DeeGirl Ever since a few years ago, it's been on Woolworths shelves regularly. It's amazing! Everyone in my family loves.
"What do immigrants bring to this country?" THIS! They bring their culture and new ideas!
If all immigrants were like this guy, we wouldn't need a wall.
Live Wire
We don't need a wall period.
Jacob Armstrong you forgot good business.
America is 100% Immigrants you dimwit.
But that's "cultural appropriation" you "racist"
Hell yeah, sounds like this guy gets it. Siracha for me when ever I can.
How a business should be. Sell a great product that speaks for itself.
Thanks for that great story.
4:02 believes his company still makes the best siracha so customers will buy his instead... what a fucking baller
he ain’t wrong
Not to mention that he apparently can't keep up with the demand of the people who know that his sauce is better, so what does he need even more demand for? They'll come over to him as they find him and as he's ready for them. It's a very calm sort of business sense.
Well, he is the only one making it from fresh ingredients, which they explain is redicously hard for a large production company.
simgen x It's not ridiculously hard. All food starts with a fresh ingredient. It's not easier to dry it first.
Gathering No Moss You would be sad to know how wrong you are.
Sriracha Sauce warms my body, and after this video, it warms my heart.
If everyone in the world would have this sort of attitude, this would be a near perfect world.
You just do good things for the sake of doing good with no ulterior motives.
What a wholesome individual.
Stan V Makes you happy that he didn't came now that Trump supporters hates ALL non US folks from coming to the US. Very sad indeed.
I don't live in the US, but I would have voted for Trump. This guy is awesome, and he exemplifies the American Dream.
You're generalising a large group of people in the exact way you claim the other side is doing. Look in the mirror.
Stan V Really? He has shut down the US. #ahem
Evonne Okafor I don't know what that means.
Great video.
I still remember the first time I had Sriracha sauce. It was about fifteen years ago at a small Asian takeout place at the Hoboken NJ Transit train station. It was the best chili sauce I had ever tasted and, as soon as I could find it, I bought a bottle. We've been using it ever since. As someone else said, it goes with everything -- fried rice, ham sandwiches, tuna salad, even brownies.
I remember watching a documentary on him on netflix or something like that where he talked about coming home and not being able to hold his kid because the chili oils that were still all over his skin. Gotta respect a man who sacrifices a chance to hold their child to bring amazing sauce at affordable prices.
Joseph Medina why am i laughing at this
Go Tran!!!!!
I was never aware of what made different Sriracha sauces different. This video has convinced me. I will now make sure I only buy Mr Tran's sauce, especially seeing all the people here saying how much better the brand is! :) How long does it keep being a "fresh" sauce? I'm assuming it is sealed right?
danaphanous It is definitely, in my opinion, a superior sauce. Combine that with his story, and the way he runs the company, it will definitely make you feel warm inside!
Wooh!
Why thank you!!!!!
Adam Smith what? I assume you're trolling or something?
This mans entire life and personality is hot sauce. We need more passion like this in life.
The only brand I buy.
James Smith Heck yes, it really is the best.
James Smith hey boy
Me too--for nearly 30 years.
This is a hot story! But Simon, I'm not sure about all this... can you tell me where your sauces come from?
Seriously though, our esteemed Mr Tran is one awesome fella, it's a pity more big businesses don't have this big hearted approach to business.
there is a documentary you can watch for it
Thanks Kobe, I was enjoying the nice little break this video gave me from all of the mire that is going on in the world & my own life when I hit upon this stellar comment & my bubble burst. There are billions & billions of videos to post this on, if you could please leave the heartwarming ones out of the crusade that would be great. Also, if UA-cam fails life will go on
The sad thing is, an approach like Tran's could not make a big business :(
Navoda. You had watched the video right?
I wouldn't call $100 million in revenue huge but it certainly is big.
Tran is a perfect example of someone doing one thing really well. Clearly, his sauce is his passion.
Damn.. This guy is like the opposite of Apple O.o
Bless Tran and his hot sauce. What great guy. If only more CEOs were like him.
I love his goals, and I love that no big company can understand them. He's just dude who wants to make sure that you can get some hot-sauce, if you want it. In my head cannon, the only thing that makes this man cry, is the image of some man with a saucless burrito, wishing it had a bit of a kick.
The one dislike is from Taco Bell who got called out LOL.
"HeartWARMING"
There is a cute pun in that....
I remember “discovering” Sri Racha years ago. I introduced it to my family and they became enamored with it as well. It sounds weird, but I remember feeling proud when I heard that Sriracha was the #1 condiment in the world, and I had been buying it for years before all the attention it received.
I can't live without this Siracha sauce. I can't imagine myself living without it. I pour this sauce on everything I eat. You can also mix it with other sauce to maximize the taste!! I use it in my Japanese ramen noodle, Korean instant ramen noodle, Viet noodles, fried rice, pizza, burgers, chicken nuggets, all kinds of pasta, cheese steak, hotdogs, salad, soup, wings, etc.!!!!! 😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍 I CAN JUST DRINK STRAIGHT FROM THE BOTTLE!!!!!!!!!!!!!!
LOL! is your stomach okay?😂
That's dedication
Not even going to lie here, I love it with basically everything too
just imagine the misery of living in Europe
You can’t live without it but you can’t even spell it right? Seems legit
I love this story. It's nice to be able to buy and enjoy a product knowing the people making it are doing good in the world.
A rare feeling.
I literally had to run to the kitchen to check if i had the original one. I do and i shed a little manly tear of joy hearing about this dude. Thx.
HuyFong Sriracha can be anything but the original.
As the video notes, the sauce is named after a town in Thailand, which is actually pronounced "see-rah-cha", not "ser-atch-a".
Actually it's see-rotch-ah
The world needs more would like him!
Mr. Tran is the definition of the American dream and a model citizen, came here looking for a better life, achieved success doing what he loves, remains humble regardless of his wealth.
A myth. People in the US love to sue.
Most Thais are surprised when they learn about HuyFong's Sriracha and the craze Americans have for it. Sriracha sauce has existed in Thailand for so long and every Thais are familiar with it. Many Thais are even upset when people say HuyFong's Sriracha is the original.
The american original. Its similar how italians invented pizza with no pepperoni but pepperoni is the classic style pizza, because it was the first style that became popular, that people knew, and its our standard, our golden rule of how pizzas taste. And its not only the US. In all latin america there is asian food and the Sriracha sauce tends to be served alongside. We dont have a lot of Thai immigrants or Thai food (like in the US, the sriracha has become some asian fusion basic ingredient served with chinese food, etc), so to us, Sriracha is the standard for such sauces.
omgtkseth
It's all OK for me and I understand your point, except when people call other older Sriracha brands from Thailand "cheap knock-offs" . :)
ua-cam.com/video/u5AZhjhbxf8/v-deo.html
cHemon I agree, it's not fair to folks who have been making and enjoying good chili sauces for decades to be accused of ripping off another product. Hopefully after this more people will see that just because the Rooster Sauce we've grown to love here in the US is the most readily available to many, doesn't mean that other versions can't be delicious and legitimate.
If those old Thai sauces were available to us then we'd credit those more for us being able to acquire them. A sauce that we can't buy might as well not exist.
Sriraja Panich bought the recipe from the sweet little old lady who made the original like 80 years ago. It's delish... similar to Huy Fong's fantastic sauce but a bit more garlic and another flavor i can't identify. A bit hard to find though ... ordered a bottle online... Shipped from Thailand.
Randy King thank you for true information. The original Thai version tastes way better than the copycat Vietnamese rooster.
Please try original test of Sriracha Panich..from everywhere you can buy
Back around 1970 I had a friend who had lived in Vietnam with his Dad who worked some kind of civilian contractor job.
He and his Dad lived as civilians among the Vietnamese and adopted some of their tastes. one of which was Sriracha chili sauce in elaborate glass bottles. It was not the same as the sauce we are now so familiar with. This was as sweet as it was hot, they had returned with several cases they told me,as shipping their belongings from Vietnam, cost them next to nothing. I liked it very much but have never located it since.
If you're interested in more, I suggest checking out the short 30 minute documentary "Sriracha". It's on Amazon Prime in the US.
Damn this dude sounds like a really decent person! I take my hat off to him.
I once heard someone say that there is no better advertising campaign than a reputation for excellence. Just look at the British Car manufacturer Rolls Royce. Since 1904 they have been making among the worlds best motor cars and aircraft engines and are so famous as a result that their name is practically synonymous with quality and when was the last time they actually had to advertise.
I first had this sause in prison I was so excited to see it on the shelf when I was out. Love the Sriracha
What a Great American! The world needs more people like this!
AndroidDoctorr keep illegal immigrants out not all immigrants dumbass
@@kuuna. He was an asylum seeker, just like all these people locked up at the border and branded "illegal". They aren't illegal, they are seeking asylum and being denied.
Sriracha does have an advertising department. It’s TIFO, and they deserve a frickin raise. Out for a bottle now.
Tran reminds me of Kung Fu pandas dad
Never thought I'll see the day americans outside the asian community would like this sauce.
la lala its good on everything
not only americans. im german and use it almost daily for years. its also extremely common at asian, turkish and other fastfood places
Try going out of your cave once in a while
It's absolutely delicious. I first had it on pepperoni pizza (an Italian-inspired American institution). There started my love affair for sriracha and other flavorful hot sauces to boot.
Norway here, got a bottle sitting in my fridge too. Great sauce.
Well yeah it would be weird to trademark the name "sriracha" seeing as how the sauce itself is from the town of Si Racha Thailand. The rooster sauce as we know it is better suited for western palettes and compared to other variations it relies on heat more, and some would argue feels less balanced. I'm not knocking the sauce though, I'm a fan and always keep a bottle at the house.
A good man, indeed, and I always have a fresh bottle of the Sriracha in the house... and the garlic chilli sauce.
Oh wow......I love the guy who created Sriracha now. I am going out to buy a big bottle of Sriracha tonight.
I am also throwing away that counterfeit Sriracha away cause it tastes like crap.
Bill23799 no joke, I tried other sirachas and they don’t hold a candle to the original. Maybe it’s just nostalgia factor growing up with it but all the copycats don’t have that special kick.
You guys are entirely correct. Any imitation sriracha just leads to disappointing meals.
Another reason to like this stuff! Mix it with your favorite ranch dressing for an awesome dipping sauce.
Mix with mayonnaise for great sandwich spread!!
What an inspiring person.
3:15 If Tran had been born in the Year of the Rat, would it be called _Rat Sauce_ instead of Rooster sauce?
Nilguiri Imagine Dog sauce
eew... I think I'll stick with the rat sauce!
Rooster is also called cock.
...Cock Sauce
Dragon sauce would have sold itself
@@fullup91 I find that hard to swallow.
I'll get my coat.
What a brilliant man and story. Passion for his product rather than the profit. A truly humbling tale.
Hey, whoever did editing for this episode should take another look. There were a few spelling errors on some of the quotes that were posted on the video. Loved the content though! 😉
Original Sriracha is from Thailand Sri "Glory" Racha "King" or Glory of the King from that town that Simon mentioned earlier in the clip Tran's version is slightly different
thailand should appreciate him naming it like that, his sauce surely is a little difference from the thai's version. he could name it anything he wanted, but he didn't. rooster was year he was born, huy feng name of ship that rescued him, sriracha the partial influence.
Sriracha is where they made Sriracha chili sauce long before Tran's version, the taste of mayonnaise and ranch is different. Tran next move could be Rooster Worcester sauce or Tabasco Oh la la
odaily yes that was already covered and it was made clear that Tran just wanted to bring sauce to the community he moved to. He just likes sauce
I should have mentioned it separately, I meant Tran's Siracha is his own recipe and nothing like Original Sriracha. That's my point. He could name it differently, just like Tapatio hot sauce. btw It was his choice. I came across lots of millennial and they thought Tran's Rooster Sriracha is the Original. I kinda know facts don't matter these day people just go by what they like.
This man seems extremely wholesome. I’ve never really tried any of his sauces but I will now!
what a lovely story. thank you for bringing it to us.
Sirracha I put that on everything!
Even on my dick!
Joannot Fampionona Dickracha.
THEY SAY I'M THE BEST AT WHAT I DO
Luke Osland LMAO. You got the Tech N9ne reference. Hell yeah. 😎
Poo In Your Shoe Jam that shit all the time, bro. 😎
I'm impressed. I mean to find this product as far as Lebanon, and found tobasco making a similar Sriracha sauce, I decided to buy both and give them a try. Huy Fong was always my favorite. Knowing the story behind it, really I'm left without words. Thank you.
As a Thai, it seems to me pretty obvious you don't trademark "Sri Racha" sauce. Sri Racha isn't a brand name. It's a type of hot sauce. For example, in Thailand we have several brands of Sri Racha sauce, such as Sri Racha Panich (the most popular), and even Heinz sells Sri Racha sauce here. "Huy Fung" is the brand and makes sense that it's trademarked.
To me, trademarking "Sri Racha" would make as much sense as trademarking "Tomato Ketchup".
But I guess if I wasn't Thai the word "Sri Racha" would sound exotic enough to be a unique brand name.
Well they also mention that it's the name of a city, so it would be like trying to trademark the name San Francisco for a dish. LOL
This man had mastered many aspects of the Law of Attraction without even trying...and he was rewarded 1000-fold.
LOL what are you 12? there is no such thing as Law of Attraction. Its called having a goal and working hard. That's all Also how does one master anything without trying, practically this is impossible. Mastering anything only comes one way, practicing.
The Sabatuer I know - that's what a lot of people who read "The Secret" and talk about the law of attraction just don't get. This doesn't mean you have to belittle a youtube commenter, as that could attract negative comments right back at you. See what I did there? :D However Castle chick is sort of right - if you behave ethically and have the brains to work out how to grow a business, and you succeed in what you do, then it can be said that you have "mastered" the law of attraction even if you've never heard the phrase!
My mom bought a bottle of sriracha for the first time a few days ago and I’ve been hooked on it since the first time I tried it. It is downright one of the best hot chili sauces I’ve ever tried.
No ketchup .... just Sauce
Raw Sauce
Eat too much hot sauce, but mans not hot
raw sauce
The Erotic Movie Review fuc of
hot sauce.
Do u no da wea?
If u do...copy dis comment!:3
I always have a bottle in the fridge.
I first tasted sriracha when I was 6 yrs old from a vietnamese friend, back in 1980, just sriracha in between 2 pieces of bread, in a cold morning school day. I remember how it burned so sweetly my taste buds. I fell in love with it and it became my best sauce to go to once I grew up and can buy my own. Still using, almost on a daily basis. It can be used on anything, literally.
Another reason to boycott Taco Bell.
Arik Wolf .....they have no honor
Why? He doesn't mind, he called it free publicity.
Taco Bell is digusting anyways.
Fake meat wasn't enough for some people?
Yeah let's boycott Taco Bell!!!! I'm gonna chain myself to the tables inside. 1 hour passes* I'm ordering tacos and a chicken quesadilla. I have better things to do than boycott a fast food joint. Like talk trash about Trump and his incredibly tiny hands.
If a factory hung a banner outside that read "No tear gas made here" I would suspiciously think there was tear gas being made there.
I was in the store today and saw a bottle of Sriracha mayo, and picked it up for my sandwiches. I walked down the aisle for a few steps and say a small bottle of Huy Fong Sriracha. I remembered this video and went with the original stuff. Welcome to America, Mr. Tran!
Already loved it. Now even more so. Knock off ones are ok but nothing beats his version.
Knock offs suck in comparison
Sriracha hot sauce is staple condiment in East Coast of Thailand more than 50-60 years .
So Tranh the Vietnamese guy tweaks the sauce for American's palette which is not as spicy as the original .
The original Sriracha sauces are sweet ,sour and mostly spicy as hell (some brands are more sweet especially the big brands )
icy2527 and the rest is history. Is this a great country or what?
Wow. What a top tier, grade-A person! I'm sure we could all be better if we had his mindset. I was introduced to Sriracha about a decade ago, and since then, I have never been without a bottle of it in the fridge. It's the perfect amount of spice and flavor for just about anything, from eggs, to burritos, steak, chicken, or just plain old white rice. It's as versatile as salt, in my opinion!
I'd love to meet the man himself, shake his hand, thank him, and hear stories of his youth. He is truly an inspiration.