'RE-IMAGINING MODERN MASCULINITY' BY DUNHILL

⁠#LoveLettersFromBritain⁠
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⁠Love Letters from Britain is a new series of documentary-style films from Walpole UK and BBC StoryWorks Commercial Productions that explores why British brands lead the way in defining a new era of luxury. ⁠
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Showcasing the culture of innovation at dunhill, a new short film - 'Re-imagining Modern Masculinity' - has been created illustrating the balance of tradition and modernity, creativity and craftsmanship that defines our heritage and evolution. ⁠
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Set at different locations across London, including dunhill’s headquarters in Mayfair, the archive in Walthamstow and Sleeper Sounds Studios in West London, the film presents a sophisticated and contemporary image of the city that has always been integral to the legacy of the House. In the film, Creative Director #MarkWeston, together with musician and composer ‪@Mosesboydx‬ speak personally about culture, modern masculinity, and the importance of community, whilst reflecting on a relevant and fluid idea of Britishness.⁠
“The exploration and representation of modern masculinity is critical in my work at dunhill. It's about nuances, it's about acceptance, it's about individuality and how we support and embrace that. For me, the idea of the dunhill man is multiple, not singular - I like to think about different kinds of men, not just in terms of their style but who they are and what they believe in.”
- Creative Director, Mark Weston
#dunhillCOMMUNITY
dunhill.com

[@wills242]

I’m all for the fluidity, just feels like unapologetic masculinity is a little outlawed. That would be the truly evocative campaign in these times.

[@zerominuseleven]

What’s going on with dunhill 😵‍💫

[@viczampa]

They hired a wrong designer👎

[@royalbloodedledgend]

There’s a saying: if you can’t do better, do the same

[@royalbloodedledgend]

RIP Dunhill
Looks like the woke has destroyed another brand

[@Fellowrser]

I only ourchase vintage dunhill from collectors lol would never buy any of this woke garbage

[@honyarism]

It seems to me that Dunhill puts emphasis on China instead of keeping Dunhill culture; gentleman, tiny bit of rock taste and British culture.

[@Fellowrser]

Is this a joke? What the phike have you done to this company? What the

[@gransport07]

This is the most atrocious thing I've seen in a long time. This is pandering to the lowest common denominator. To compare the jaw dropping art deco appeal and ingenious design of the Dunhill Compendium to a parka that turns into a jacket is complete shite.
Mr. Rupert please sell the brand please...you've beaten it to the ground enough. Play with your jewelry.