Hi Sean. Good job on the video. For further information on psychographics... (from wikipedia) Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.[1] Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing,[2] demographics, opinion research, prediction, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area. Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the Baby Boom Generation or Generation X or Millennials have relied on both demographic variables (classifying individuals based on birth years) and psychographic variables (such as beliefs, attitudes, values and behaviors). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include: activity, interest, opinion (AIOs) attitudes values behavior
so helpful, thanks for the valuable information dear, i am looking for more of your video on real application, hopefully we can see it in the nearest future. Thanks again
Hi Sean, It will really great to do a video that focuses on a real life/mock project from beginning to end and create deliverables like user personas, wireframes, and a portfolio website. A step by step process?
great explanation again. super helpful alternative breakdown of CORE. question.... user [1] wants A user [2] wants B user [3] wants C what drives the decision of items (A, B, C) making it to the requirements list? do you focus on item A for user [1] for a season? then item B for user [2] etc.. etc..?
Nicholas Inclan yes, prioritize users first, then functions second. So if we have user A, B and C, but ONLY had to choose one, which are we designing for? This is our primary user. Then choose your secondary, and so-on. After you prioritize users, then prioritize functions per user. You list everything, then prioritize. This helps you come up with your requirements list and hierarchy of content.
Hi Sean, This is a good online resource for me to improve my UX skill. I try to make a solid UX project on my portfolio so if you have any recommendation pls give me an advice. Thanks
Cor Blimey! Thanks! Glad it helped. When it comes to user experience design, often times we over-complicated. Just remember you are designing for people. Put yourself in their shoes. If you have watched this three part series on user experience, you know more than most designers. I would encourage you to just get started. For more content and growing your knowledge, there are Great Courses out there. We are in the process of creating one, but a good, simple one to follow can be found on thefutur.com
@@ButlerBranding Sure, What comes in Mannerism when doing the strategy. is it the overall personality of the user or his personal brand? if still my question is too complicated just tell me your defination of mannerism?
@@waeez1799 if you are referring to creating user profiles, the goal is to have a clear picture of the person you are creating for. So, answering the questions: who are they? What are they like? Etc.
You ever watch videos on UA-cam and think, "wow I can't believe I'm able to watch this for free!" - This video was definitely one of those instances!
Yes! 🙌 thank you 🙏
Hi Sean. Good job on the video. For further information on psychographics... (from wikipedia)
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.[1] Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing,[2] demographics, opinion research, prediction, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the Baby Boom Generation or Generation X or Millennials have relied on both demographic variables (classifying individuals based on birth years) and psychographic variables (such as beliefs, attitudes, values and behaviors).
When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include:
activity, interest, opinion (AIOs)
attitudes
values
behavior
Thanks Chris! Valuable feedback/content
i have more, but i'll share them with you directly vs. commenting.
+Chris Do as always, it's appreciated.
It is so granular and I love how you broke every step further down. Thank you so much for this! I found this so helpful.
Awesome! Glad to help
LOVE IT! you demonstrated it in a beautiful & simple way!
Thank you!
This is in-depth. You are really good at UX Design!
Thank you, I appreciate the feedback and glad you found it helpful!
This video is so rich. Condenses about 6 books into 13 minutes.
Thank you 🙏 we try to keep it simple
so helpful, thanks for the valuable information dear, i am looking for more of your video on real application, hopefully we can see it in the nearest future. Thanks again
Thank you Ahmad! Yes - more content on application coming. ;)
very informative
Thanks you
Hi Sean, It will really great to do a video that focuses on a real life/mock project from beginning to end and create deliverables like user personas, wireframes, and a portfolio website. A step by step process?
We r working on that
Love!
great explanation again. super helpful alternative breakdown of CORE.
question....
user [1] wants A
user [2] wants B
user [3] wants C
what drives the decision of items (A, B, C) making it to the requirements list?
do you focus on item A for user [1] for a season? then item B for user [2] etc.. etc..?
Nicholas Inclan yes, prioritize users first, then functions second. So if we have user A, B and C, but ONLY had to choose one, which are we designing for? This is our primary user. Then choose your secondary, and so-on.
After you prioritize users, then prioritize functions per user. You list everything, then prioritize. This helps you come up with your requirements list and hierarchy of content.
Useful video, thanks.
Why is Personas not a part of the first step 'Preliminaries', which covers the 'who'?
Hi Sean, This is a good online resource for me to improve my UX skill. I try to make a solid UX project on my portfolio so if you have any recommendation pls give me an advice. Thanks
Hi Sean. Insightful video. Thank you.
What is a good online resource in your opinion to learn UX Design? I am confused.
Cor Blimey! Thanks! Glad it helped. When it comes to user experience design, often times we over-complicated. Just remember you are designing for people. Put yourself in their shoes. If you have watched this three part series on user experience, you know more than most designers. I would encourage you to just get started. For more content and growing your knowledge, there are Great Courses out there. We are in the process of creating one, but a good, simple one to follow can be found on thefutur.com
hey dude, where i can find the doc. of these 6 steps. Thank you in advance :)
Any book would you recommend to improve my knowledge on ux strategy?
Maybe courses over books. However, a highly recommended book in UX is “the design of everyday things” - though I have not read it.
@@ButlerBranding lol 😆 ok let start with courses 😎
What are the traits that come in mannerism? Please answer Team Sean
Waeez please elaborate... what do you mean?
@@ButlerBranding Sure, What comes in Mannerism when doing the strategy. is it the overall personality of the user or his personal brand? if still my question is too complicated just tell me your defination of mannerism?
@@waeez1799 if you are referring to creating user profiles, the goal is to have a clear picture of the person you are creating for. So, answering the questions: who are they? What are they like? Etc.
@@ButlerBranding
Thanks, Guys
Yes, I'm creating the user profiles but I'm having a hard time in thinking what to put in Mannerism.
@@waeez1799 dont overthink it. Use whatever you think will be helpful in guiding your creative decision making
how to implement these sir?
Looks like you found the answer on one of our other videos. Let us know if you have a more specific question and we can try to help :)