Vitaly Friedman - Design KPIs: How To Measure UX And Show Impact of Design - border:none 2023

Learn how to turn vague business objectives into specific design KPIs that will help you and your team to achieve results.
How do you show the value of your design work? How do you defend your design decisions? How do you measure and visualize the impact of your work on business? As designers, we often excel at designing incredible experiences, yet we fail miserably proving the value of our work to senior stakeholders. Let's change that!
Dive deep into Design KPIs, UX metrics, Design KPI trees and the tools to bridge the gap between design work and tangible impact. In this session, senior UX consultant of the European Parliament and creative lead of Smashing Magazine Vitaly Friedman will talk about how to navigate the intricate interplay between design, user experience, and measurable business outcomes.
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About Vitaly Friedman
Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books, and a curator of all Smashing Conferences. He currently works as creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.
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More Information about border:none
Website: border-none.net
About text: border-none.net/2023/#about
Filming: Stefan Nitzsche - stn1978.com/

[@ethanrogers9627]

Vitaly is fantastic. Just saw him on The Futur and now I'm hooked.